Ice Cap Marketing Plan

Marketing Concept

•Serving Ice Cap faster - Production change

•Making Ice Cap affordable - Price Cut

Tim Horton’s is known for its low prices and easy access.

Line up is too long because their production speed is slow.

Market Research •Do you regard Ice Cap as a seasonal

product or an annual product?

•Would you consider $3+ for an Ice Cap to be reasonable or expensive?

•How frequently do you purchase Ice Cap? What about after cutting the price?

•If Ice Cap reduce the price, will you think quality is gonna to reduce as well?

Manufacturing Process

AfterBefore

Production Change

Reduce in Customer Waiting Time

Price Cutting

Before After

Large

Medium

Small

3.09

2.49

1.89

2.49

1.99

1.79

* Prices did not including PST/GST.

Price Cutting

Before After

Price CuttingIncrease in Volume

*Based on market research.

Price CuttingIncrease in Profit

35.85%

*Based on market research.

Quality Control

Keep in mind - “Always Fresh”

- Prepared quantity base on

volume

- Strictly tested before sell

Try It!

You tell us the difference.

Customer Education

•Provide more value than before - save your time.

•Same quality, but cheaper - save your wallet.

Through:TV, Radio, Internet and In-Store

Commercials.

Financial Report

•Opening new stores in the next 3 years: 300 new stores in the US 600 new stores in Canada

News

Released on March 7th.

Financial Report

333.6373.3

429

509563.6

638.2

Shown are Q3 reports, data for 2010 are based on calculation.

Overall Summary