ICCA Scandinavia Sustainable Meetings Region

Jonas WilstrupWonderful Copenhagen Convention Director

@JonasWilstrup

“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …

The question is:

will there be enough leaders in time?”

Dr. Karl Henrik Robèrt, Founder The Natural Step

A survey of MCI's largest 50 clients revealed that 100% wanted to implement more sustainable elements.

They were stopped by either a lack of knowledge, a failure of the suppliers to communicate their sustainability offering, or the perception/reality of the sustainable option being more expensive.

But it is both responsible and economically viable to make your destination more sustainable!

2012:• Launched the ICCA Scandinavia

Sustainable Meetings Index

• Launched a common set of performance indicators

• 16 destinations participated

RE-CYCLING

CARBON EMISSIONS

PUBLIC TRANSPORT

Hardware: City infrastructure

Software:Industry commitment

All 20 Cities in the Index are Climate Leaders

• 100% cities have climate plan• 5.48 t/co2 average per capita emissions• 33% Average 2020 co2 Reduction Target • 49% Average Renewable Energy Mix• 65% Average Waste Diversion rate for the City

MORE THAN GREEN:FOCUS ON ETHICAL BUSINESS

All 20 cities are located in countries that are among the top-15 least corrupt

and most transparent in the world. Average score is 9.2

64% of Congress and Exhibition Centers are eco-certified

100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala

59% of all hotels are eco-certified

Trondheim 95%Gothenburg 87%Stockholm 83%Stavanger 80%Malmo 81%

Collaboration

Real success is driven by public private partnerships

Case study: Danish European Union Presidency

Mission: to inspire greater collaboration, innovation and sustainable development of the meetings industry.

The Danish EU presidency cuts costs by 2/3 by using sustainable meetings management

Lessons learned on the journey

1. Competition propels change

2. Collaboration improves results, reduces work and lowers cost

3. Sustainability strengthens community

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Vision for the Future: Going Global