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8/15/2019 IBP ApatinskaPivara

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Fakultet Organizacionih Nauka

DOMAĆI ZADATAK IZ PREDMETA ELEKTRONSKOPOSLOAN!E

INTERNET BIZNIS PLAN

Ko"#ani$a % A#atin&ka #i'ara (

Bojan Dukić 199/13

Miloš Ilić 147/13

Fili !o"#$%ić 1&'/13


2/12

SADR)A!

1 ()*D I *SN*)NI PRED(SL*)I++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++3

, -IL.E)I PREDSTA)L.AN.A NA INTERNET(+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++4

3 NAST(P NA INTERNET(++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++4

4 PR*M*-I.A++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

EFE0TI *NLINE P*SL*)AN.A++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

' BIZNIS PLAN++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++'

'+1 *PIS P*SL*)N* 0*N-EPTA++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++'

'+, PR*IZ)*D/(SL(A+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++'

'+3 MENAD2ERS0I TIM++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++7

'+4 ANALIZA TR2ITA+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++7

'+ 0*N0(REN-I.A+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++7'+' S*T ANALIZA+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++5

'+7 STRATEI.A 0)ALITETA++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++5

'+5 PR*M*TI)NA STRATEI.A+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++5

'+9 PLAN B(D(6E RAZ)*.A+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++9

'+1& ZA0L.(A0 BIZNIS PLANA++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++9

7 FINANSI.S0A ANALIZA+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++9

5 PLAN (PRA)L.AN.A RIZI0*M P*SL*)AN.A+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++11

9 ZA0L.(A0+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++111& 0*RI6ENA I REFERENTNA LITERAT(RA+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++1,

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3/12

UVOD I OSNOVNI PREDUSLOVI

A8$"ika ko8anija IBM j$ "%i u: uo:"$;ila ia ;i >$?ini=alao=lo%anj$ u< "i8$nu =a%"$8$n$@ $l$k:"on=k$ :$noloij$+ Do :a>a =$ o%aj ia j$ $l$k:"on=ko o=lo%anj$ %o#$nj$ o=lo%a na in:$"n$:u@ š:o o"$>kuo%in$ i "o>aj$ o>"a=:a%ljanaj=:a"iju i%a"u u S";iji+ S$>iš:$ i%a"$ j$ u Aa:inu+ ( junu ,&1,+ Aa:in=ka i%a"a o=:aj$>$o j$>n$ o> naj%$ći lo;alni i%a"=ki ko8anija Mol=on -oo"=@ kao >$o "uaij$Mol=on -oo"= E%"oa+ 0o8anija "$>=:a%lja li>$"a u "oinji i%a na >o8ać$8 :"Ciš:u+

B"$n>o%i Aa:in=k$ i%a"$ =u j$>ni o> najoula"niji u S";iji@ i o>likuju =$ "iajo8 i o:"$;a8a o:"ošaa aClji%o j$ o>a;"ala o":?olio "oia koji ukljuuj$o8ilj$n$ ;"$n>o%$ 8$#u o:"ošai8a+

Tako#$@ Aa:in=ka i%a"a j$ ok"o%i:$lj ;"ojni =o":=ki@ 8u=ki ?$=:i%al i%a G 0ao>"uš:%$no o>o%o"na ko8anija@ "io"i:$:i ko8anij$ =u o>o%o"no=: "$8a >"uš:%$noj="$>ini@ nii i o%o"noj kon$n:i:$: koji ć$ o=lika%a:i na"$>an@ ouan iino%a:i%an i8i>C li>$"a na naš$8 :"Ciš:u+

Vizija

Aa:in=ka i%a"a C$li >a "Ci :"$nu:nu o$"a u "oinji i%a na :"Ciš:u S";ij$@"oši"i :"Cišno u$šć$ na :$"i:o"iji S";ij$@ ali i "oši"i =%oj$ o=lo%anj$ na :$"i:o"ij$ i:i i o>"Ca%a:io=:oj$ći =aj:@ kao i :i8 koji ć$ o>"Ca%a:i nalo$ ko8anij$ na >"uš:%$ni8 8"$Ca8a iin:$ni ko"išć$nj$8 in:$"n$:a+ *%o una"$#$nj$ ć$ i ;$no i $?$k:i%no u"a%ljanja =a>"Caj$8 na %$;u i ko"išć$nja in:$"n$: alikaija+

3


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CILJEVI PREDSTAVLJANJA NA INTERNETU

-ilj$%i Aa:in=k$ i%a"$ =u >a in:$"n$: o=lo%anj$8 o=:%a"i =l$>$ć$H• Po;oljša $?ika=no=: o=lo%anjaJ=8anj$nj$ :"oško%a "oinj$ i o%$ćanj$ "o>aj$K

• *;$i in?o"8aij$ o o=lo%anju ko8anij$ akiona"i8a@ o=lo%ni8 a":n$"i8a ik"ajnji8 o:"ošai8a

• *;$i ;olji "i=:u in?o"8aija8a o a=o":i8anu "oia@ o "o8oija8a koj$ =uu :oku@ i o no%i8 akija8a %$"Ca%a• E?ika=no o%$$lj$nja u ok%i"u ko8anij$@

iji j$ "i8a"ni ilj %o#$nj$ in:$"n$: o=lo%anja ko8anij$+ *%aj :i8 ;i inili IT@ 8a"k$:in i?ina=ni=jki =:"unjai+

NASTUP NA INTERNETU

Analiošli =8o >o a ko8anija o=$>uj$ %"lo >o;"uin:$"n$: "$o%i8a@kao i najno%ij$ %$=:i %$ o ko8$ j$

ko8anija "$o


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M$#u:i8 o=:oji "o=:o" >a =$ o=:oj$ća in:$"n$: "$"Caja na nj$8u+

0onk"$:n$ ak:i%no=: u ilju o;oljšanjaH•

Fa$;ook/Ti::$" o%$i na o>"$#$na >$ša%anja

S%$ o%$ ak:i%no=:i "$ali$lj$nj$ u ko8aniji uC$no a:ni oijaJ?o"u8@

ank$:$@ 8oućno=: o=:a%ljanja ko8$n:a"aK uC$n ;i ;io IT :i8@ koji ;i "i i$n$ :$noloij$H TML@ -SS@ .a%aS"i:@ .Ou$"@ PP+ Za >"uš:%$n$ 8"$C$ o>o%o"an;i ;io 8a"k$:in :i8+

PROMOCIJA

*??lin$ "o8oijaH• T$l$%io%i na 8u$ša%anji8a JB$$"F$=:@ i:a"ija>a++K• R$kla8$ u no%ina8a• Flaj$"i

*nlin$ "o8oijaH• D"uš:%$n$ 8"$C$ JFa$;ook@ Ti::$"++K• ou:u;$ kanal• PoQu "$kla8$• Slanj$ $8ailQa

EFEKTI ONLINE POSLOVANJA

(%o#$nj$8 onlin$ o=lo%anja o;oljšali ;i=8o in:$"akiju i ko8unikaiju =a kui8a+ Fo"u8;i o8uućio "ikuljanj$ in?o"8aija o =:a%o%i8a i 8išlj$nju o:"ošaa+ Sai:i i"o8$ni:i kako ;i "oii ;ili još ;olji+ Pu:$8 ank$:a 8ou =$ >o;i:i "$a in?o"8aij$ o ak:u$lni8 >$ša%anji8a i"oii8a =:inu >o š:o %$ć$ ;"oja kako o=:oj$ći :ako i o:$nijalno no%i ko"i=nika@i8$ ć$ :"oško%i "o8oij$ ;i:i


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0ao "$=:%a n$oo>na >a ;i =$ o=:%a"ili ilj$%i ko8anij$ =u $; =:"ania i >"uš:%$n$8"$C$+ R$>i u =:a%o%$ ko"i=nika o "oii8a iulua8a@ i8$ ć$ >o"in$:i i>$ja8a uć$ "oi$ i u=lu$+

-ilj ko8anij$ j$=:$ >a una"$>j$nj$8 o=:oj$ć$ =aj:a i u%o>j$nj$8 no%i 8oućno=:i na=aj:u kao š:o =u ?o"u8 i ank$:$ u ok%i"u $; "$=:%a u o=ni%anj$ %$ćo8$nu:o o>$lj$nja u ok%i"u ko8anij$ koj$ ć$ na>l$>a:i i o;a%lja:i o=lo%anj$+

PROIZVOD/USLUGA0o"išć$nj$ =aj:a o8oućilo ;i %$ći8 kui8a J8alo"o>ajni i %$l$"o>ajni o;j$k:iK onlin$na"ui%anj$ "oia+ Tako#$ in?o"8i=ali ;i=8o i o ak:u$lni8 akija8a@ "o8oija8a@$na8a@ o=:oj$ći8 o=:un$ ;$=la:no@>ok ;i =$ i=o"uka na"u$n$ "o;$ nalaći%ala ii koji =u ak:i%ni na >"uš:%$ni8 8"$Ca8a =:alno "a=:$@ "o8oijo8 na nji8auući%ali ;i=8o lju>$ i na =aj: ko8anij$@ kako ;i 8oli =:alno >a ;u>u u :oku =a najno%iji8ak:i%no=:i8a ko8anij$+ Po"$> :oa "o8o%i=ać$ =$ i ?o"u8@ kao i 8oućno=: o=:a%ljanjako8$n:a"a@ >$ lju>i 8ou >a o=:a%$ =%oj$ "$>lo$ i =u$=:ij$@ š:a 8oC$ >a =$ "o8$ni >a

;i =$ o%$ćao k%ali:$: "oia+

N$ki o> ;"$n>o%a ko8anij$ Aa:in=ka i%a"aH

'


7/12

MENADŽERSKI TIM

M$na>C$"=ki :i8 koji ;i na>l$>ao "oj$ka: i ;io o>o%o"an i%oj$%ić@ $n$"alni >i"$k:o" • Zo"an olu;@ >i"$k:o" 8a"k$:ina• Sanja *;"a>o%ić@ ;"$n> 8$na>C$"

ANALIZA TRŽIŠTA

-iljnu "uu ko8anij$ in$ unol$:n$ o=o;$ koj$ %ol$ >a uCi%aju u i%u+ Po:"ošai kojikuuju "oi$ ko8anij$ Aa:in=ka i%a"a@ %"$>nuju k%ali:$: i :"a>iiju Aa:in=k$ i%a"$ ilojalni =u joj %$ko%i8a+ 0o8anija j$ o=%$ć$na j$>no8 ilju@ a :o =u o%oljni o:"ošaikoji =$ i"u$+ Na :$"i:o"iji S";ij$ko8anija Aa:in=ka i%a"a j$ li>$" i :ak%u oa "Ci@ ali i >a >o>a:no o%$ća

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8/12

:"Cišno u$šć$+ Si:uaija u a >o"$ >oo:"ošaa i "$>=:a%i =%oj$ ;"$n>o%$ i njio% k%ali:$:+

KONKURENCIJA

0onku"$nija u i%=koj in>u=:"iji j$ u o"a=:u+ Z;o :oa i%a"$ na=:oj$ >a =$ "ilao>$=a%"$8$ni8 :$n>$nija8a u o=lo%anju+

la%ni konku"$n:i Aa:in=koj i%a"i =uH -a"l=;$" S";ija i (j$>inj$n$ ="=k$ i%a"$J$in$k$n>+o+o+K+ *n$ no >"C$ 5' o>=:o u$šća na :"Ciš:u+

-a"l=;$" S";ija >$o j$ -a"l=;$" "uaij$ koja "$>=:a%lja j$>nu o> $:i"i naj%$ć$in:$"naionaln$ i%a"$ na =%$:u+ Po=luj$ na kon:in$na:a@ a o=$;no jaku :"Cišnu onoj E%"oi@ I=:onoj E%"oi i A"Ci o:"$;n$ in?o"8aij$ i aCu"an j$@ ali j$ =la;ij$

%iinj$n$ ="=k$ i%a"$ na=:ala j$ ,&&5+ o>in$ =ajanj$8 $in$k$n i E?$= u S";iji io> :a>a o=luju o> j$>ni8 "uko%o>=:%o8 i no%i8 niki8 i8$no8+ ( S";iji o=$>uju>%$ i%a"$ u Zaj$a"u i No%o8 Sa>u+

N$ o=:oji a =$ u nj$no8 >uo8 "i=u=:%u na :"Ciš:u@ %$liko8;"oju "$ono=u $n$ i k%ali:$:a+

SWOT ANALIZA

Sna$H• Do;a" o>no= k%ali:$:a i $n$• )$liki ;"oj "$oo=:a:ak =:alni "o8o:i%ni

ak:i%no=:i• N$>o%oljno "aajni8 i%$l$"o>ajni8 o;j$k:i8a

• Poš:o%anj$ :"a>iij$

P"$:nj$H• )$liki ;"oj konku"$na:a 8a"k$ i

$n$"iki konku"$na:a• Po%$ćanj$ u%o


9/12

0ljuni iini• *>o%o"noj koni %iš$ o> ono š:o =$ o> nj$ o$kuj$+ Da o8on$ u =:%a"anju;olj$ =%$:a no=$ =a o=lo%ni8 a":n$"i8aJonlin$ na"ui%anj$K

• Po%$ća in:$"akiju =a ko"i=nii8a

*nlin$ ak:i%no=:i ko8anij$ ;i u< 8ini8aln$ :"oško%$ "uCil$ 8oućno=: =:alno"$kla8i"anja i olaša%anja+ T$ ak:i%no=:i o>"a"uš:%$ni88"$Ca8a kao š:o =u Fa$;ook i Ti::$"+ Za:i8 ?o"u8 na =aj:u ko8anij$ koji o8ouća%au%i> u =:a%o%$ i "ano=il$na ;"$n>o%$ Aa:in=k$ i%a"$ i akij$ koj$ ko8anija ="o%o>i@ i8$ ;i %i>$li o%olj=:%oo:"ošaa "oii8a i u=lua8a+

Tako#$ ko8anija C$li >a o"$> =:an>a">ni o??lin$ ak:i%no=:i J:$l$%iiK u$=:%uj$ u "a"uš:%$no o>o%o"ni8ak:i%no=:i8a kao š:o =uH uj$ jak$ ;"$n>o%$ o> koji =$ o=$;no i%aja .$l$n i%o+ *%o j$ ;"$n> oko8$ j$ ko8anija "$ouć$8$"io>u ;i ;io >a uo"$#$nu iljnu "uuJn"+ u%o#$nj$ i%a =a o>"$#$ni8 uku=o8 koji8 ;i=$ o%$ćala "o>aja "$ =%$a ko> o=o;a C$n=ko ola koj$ :"$nu:no u 8anjini u$=:%uju u

kono o%$ćano "ili%a koji ;i =$o>no=io na "io> o> "o>aj$ i 8alo o%$ćanja o>li%a koj$ ;i =$ o>no=il$ na onlin$ak:i%no=:i+

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10/12

FINANSIJSKA ANALIZA

Finan=ij=ka analian o> naj;i:niji inilaa koji o$njuj$ k%ali:$: in:$"n$: ;i$la:no=:i ko8anij$+P"ili%$ no%ani ="$>=:a%a u ko8aniji Aa:in=ka i%a"a "$>=:a%ljaju "io>i o> "o>aj$"oia i a":n$"=ki uo%o"i+ Sa >"u$ =:"an$ o>li%$ in$ iai an+ S"$>=:%a ko8anij$ in$ o=no%na ="$>=:%a J8a:$"ijalna@ n$8a:$"ijalna@?inan=ij=kaK i o;":na ="$>=:%a J%"$>no=:i@ :$kući "aun@ GK+ I=:a%a in$ kai:al i o;a%$uo"oni ik"a:ko"oni k"$>i:i@ o;a%$a ko8anij$ "$#$ni%"$8$n=ki $"io>+ P"io>$ in$ =%i ula$ =%i i o%i ?inan=ijki i=:a%a+ 0o8anija Aa:in=ka i%a"a@ kao"$no8i"ana ko8anija %$lik$ :"a>iij$ >ana= o=luj$ "o?i:a;ilno+ S%oju "o?i:a;ilno=: u=$la j$ >a o>"Ci i u %"$8$ni8a :$ški "$$=ija+ -ilj ko8anij$ j$=:$ >a "a>i i "anj$ =a o=lo%ni8 a":$n"i8a >o"in$:i %$ćoj

"o?i:a;ilno=:i+E,ika&no&t

E?ika=no=: "oj$k:a ;i =$ 8$"ila ;"oj$8 o=$:ilaa na $; =aj:u@ ak:i%nošću na ?o"u8u@;"oj$8 ko8$n:a"a na o;ja%lj$ni8 %$=:i8a@ kao i ;"oj$8 lajko%a i ko8$n:a"a na Fa$;ook u@ o>no=no :%i:o%a na Tii::$"Qu+

Ste#en za1u2eno&ti

P"oj$ka: koji ko8anija na8$"a%a >a ="o%$>$ n$ a =$ ko8anija uCuj$ u


11/12

Lik'i1no&t

0o8anija Aa:in=ka i%a"a "i=u:na j$ na :"Ciš:u %$o8a >uo+ T"a>iija ko8anij$ i i8$ koj$ j$ "a>ila =%$ >o =a>a a"an:uju ko8aniji %$liki ;"oj =:alni klij$na:a i o=lo%ni a":n$"a+ To>o%o>i >o =:alni no%ani "ili%a@ :ako >a lik%i>no=: ko8anij$ nij$ u"oC$na "oj$k:o8 kojina8$"a%a >a ="o%$>$+

PLAN UPRAVLJANJA RIZIKOM POSLOVANJA

Ek=anko"i=:i o=:oj$ i "iai8a o:"ošaa+ P"$%$nija ć$ :ako#$ ukljui%a:io=$;n$ kuo%in$+

ZAKLJUČAK

Aa:in=ka i%a"a j$=:$ j$>an o> li>$"a na :"Ciš:u i%a u S";iji+ B"$n>o%i ko8anij$ nalao %$liko ;"oja o:"ošaa+ M$#u:i8@ i:i na una"$#$nju o=lo%anja@ kako ;i ko8anija "Cala :"$nu:nu o$ j$>in=:%$na+ -ilj j$ >a =$ 8a"k$:in ak:i%no=:i u o:uno=:i "$=$l$ nain:$"n$:@ :j+ >a ko8anija "aućno=:i o=:%a"uj$ š:o %$ći "o?i: i o=:%a"i š:o ;olju"o?i:a;ilno=:+

11


12/12

KORIŠĆENA I REFERENTNA LITERATURA

1+ ::H//+j$l$ni%o+o8/%$=:/17/*Aa:in=koji%a"i+:8l@ >a:u8 "i=:ua 31+1&+,&1+,+ http://www.elab.fon.rs@ >a:u8 "i=:ua 31+1&+,&1+3+ ::H//+a"l=;$"=";ija+"=/Pa$=/>$?aul:+a=@ >a:u8 "i=:ua 31+1&+,&1+4+ ::H//+a>%$":i=$"Q=$";ia+o8/i"$k:o"Qaa:in=k$Qi%a"$@ >a:u8 "i=:ua 31+1&+,&1+'+ Ma"k$:in 8$na>C8$n:@ )inka Filio%ić@ Milia 0o=:ićQS:anko%ić@ B$o"a>@ ,&&7+

1,
http://www.jelenpivo.com/vest/17/O_Apatinskoj_pivari.htmlhttp://www.elab.fon.rs/http://www.carlsbergsrbija.rs/Pages/default.aspxhttp://www.advertiser-serbia.com/zoran-golub-novi-direktor-marketinga-apatinske-pivare/http://www.advertiser-serbia.com/zoran-golub-novi-direktor-marketinga-apatinske-pivare/http://www.novimagazin.rs/ekonomija/dragan-radivojevic-novi-generalni-direktor-apatinske-pivarehttp://www.novimagazin.rs/ekonomija/dragan-radivojevic-novi-generalni-direktor-apatinske-pivarehttp://www.jelenpivo.com/vest/17/O_Apatinskoj_pivari.htmlhttp://www.elab.fon.rs/http://www.carlsbergsrbija.rs/Pages/default.aspxhttp://www.advertiser-serbia.com/zoran-golub-novi-direktor-marketinga-apatinske-pivare/http://www.novimagazin.rs/ekonomija/dragan-radivojevic-novi-generalni-direktor-apatinske-pivarehttp://www.novimagazin.rs/ekonomija/dragan-radivojevic-novi-generalni-direktor-apatinske-pivare

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