ibm_analytics across the healthcare ecosystem

© 2013 IBM Corporation

Analytics across the ecosystemA prescription for optimizing healthcare outcomes

© 2013 IBM Corporation2

Benefits from using analytics

Healthcare organizations need to capture, share, integrate and analyze data across ALL the ecosystem stakeholders for benefits such as…

Source: IDC interview with Cynthia Burghard, July 24th 2012; IBM Institute for Business Value ‘Trusting the science that drives you business’; IBM Institute for Business Value Analysis

• Select better drug candidates• Select the right people for clinical trials • Ensure patients adhere to treatment regime• Develop drugs faster, cheaper keeping within quality

standards• Use micro-segmentation to prioritize sales &

marketing to practitioners more accurately• Verify/refine clinical trial results using real world

evidence

• Select better drug candidates• Select the right people for clinical trials • Ensure patients adhere to treatment regime• Develop drugs faster, cheaper keeping within quality

standards• Use micro-segmentation to prioritize sales &

marketing to practitioners more accurately• Verify/refine clinical trial results using real world

evidence

• Reduce readmissions• Streamline regulatory compliance• Improve clinical outcomes through personalized

knowledge-based and data-driven analytics

• Reduce readmissions• Streamline regulatory compliance• Improve clinical outcomes through personalized

knowledge-based and data-driven analytics

• Improve effectiveness and efficiencies for regulatory reporting and compliance

• Increase operational efficiencies• Focus on cost of care• Improve overall effectiveness of utilization

management to improve outcomes

• Improve effectiveness and efficiencies for regulatory reporting and compliance

• Increase operational efficiencies• Focus on cost of care• Improve overall effectiveness of utilization

management to improve outcomes

• Improved outcomes • Personalized healthcare• Improved outcomes • Personalized healthcare

Life Sciences

ProvidersPayers

Patient


To undersand what organizations are doing today with analytics, we conducted a global survey focusing on ...

Analytics across the Healthcare Ecosystem

Strategy &

Governance

Data &

Processes

People &

Organization

Source: Institute for Business Value Analysis. Total survey respondents n=555 (Healthcare providers n=228; Healthcare payers n=139; Life sciences n= 188. Countries surveyed across North America, Europe, India Japan, China, Singapore and Mexico

Enabling analytics across the integrated healthcare ecosystem

Current situation of analytics in organizations


One of the key findings from the survey was that two thirds of organizations consider analytics as a high priority and have an analytics strategy or road map in place

Current situation of analytics in organizations > Analytics strategy

Source: IBM Institute for Business Value, “Analytics across the Ecosystem” n=555

As well as defining enabling strategies internally, organizations need to create analytics strategies for future collaborative partnerships

across the healthcare ecosystem


Today two-thirds of organizations still define analytics based on traditional uses such as standard business reporting


.

Current situation of analytics in organizations > Analytics maturity


When we looked at how organizations were measuring the success of their analytic projects, 62% said they use increased revenue but other equally vital metrics lagged behind


Implementation and adoption of analytic projects > Metrics


We heard that many organizations are unable to track end-to-end delivery of a product or service

Current situation of analytics in organizations > Tracking technology

Source: IBM Institute for Business Value, “Analytics across the Ecosystem” Life Sciences n=190; Healthcare Provider n= 240; Healthcare Payer n=136


In addition, most organizations said that they struggle with integrating analytics results into their business processes

74%

of organizations indicated that they have had limited success at integrating analytics capabilities and results

Source: IBM Institute for Business Value, “Analytics across the Ecosystem” Life Sciences n = 190; Healthcare Provider n= 240; Healthcare Payer n= 136

Current situation of analytics in organizations > Process integration

33%of organizations did not consider incorporating analytics insights into the business process on an ongoing basis as a driver for enterprise wide adoption


Organizations also said they were having issues recruiting staff with the right balance of skills required for implement the results of analytics projects back into the business

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Current situation of analytics in organizations > People

Source: IBM Institute for Business Value, “Analytics across the Ecosystem” Life Sciences n = 190; Healthcare Provider n= 240; Healthcare Payer n= 136


In conclusion, healthcare organizations need to consider how they optimize the use of analytics internally and across the healthcare ecosystem to ultimately improve outcomes for the patient.

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Framework for maximising competitive advantage from analytics

Source: IBM Institute for Business Value Analysis


For more information

To download the study, please visit - http://ibm.co/GQ7fVK

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For queries:

Dr Sumeet Kad ([email protected])Heather Fraser is a pharmacist with over 25 years of industry experience in pharmaceutical R&D, consultancy and community pharmacy. She leads the Healthcare and Life Sciences team at the IBM Institute for Business Value, where she has published extensively on the future of the healthcare and life sciences industry. She has also developed a set of viewpoints based on interviews with Life Sciences and Healthcare CxOs. Heather holds an MBA from Warwich Business School. She can be contacted at [email protected]

Heather FraserStudy Co-Author

ibm_analytics across the healthcare ecosystem

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