ibm social business strategy 2013 v1.0 -march 2013
TRANSCRIPT
withIBM Connections & Business Value OverviewIBM Social Business Strategy 2013 V.1.0IBM Social Business Strategy 2013 V.1.0IBM Connections & Business Value OverviewFrankfurt, Barcelona, Geneva -March 2013Friedel Jonker | IBM Software Client Leader Retail & Consumer Products
IBM Software Group, Friedel Jonker, SCL R&CP
Career History and Education2008- today IBM, SCL Retail & CP, Germany, Business
Development Manager IBM & SugarCRM, SCL Travel & Transport, Business Development Manager Analytics & PM, Managing Consultant CRM & BI
Languages and Profile
Analytics & PM, Managing Consultant CRM & BI
1994- 2008 Deutsche Leasing AG, S-Finance Group, Germany, CRM & BI Business and Program Director
1990- 1994 Citicorp-Citibank AG, Germany, European Manager Marketing Database VISA
1989- 1990 Ogilvy & Mather Dataconsult, Germany, Consultant Database Marketing
1988- 1989 Infas, Germany, LOCAL-Direct Project manager for SRPM with Location Intelligence (LI)
1982- 1988 University of Münster, Master of Business Management in Marketing & Statistics
© 2013 IBM Corporation2
� German, English (fluent).
� CRM, BI/LI Strategy Leader IBM GBS Germany.
� Winner of the Sales Excellence Award 2005 from the University of St. Gallen and Handelsblatt.
� Broad experience in Planning and Implementing value based CRM & BI/LI Strategy, Processes, Architecture and Systems.
� Member of the MIT, Member of the Sales Executive Councile and member of Marketing Alumni, University of Münster, Germany
Languages and Profile
Database Marketing (1994-2000)
• Neue Informationsqualität für das VISA Kartenmanage ment der Citicorp, in: Oracle Finanzwelt, 1994
• Database Marketing bei der Deutschen Leasing AG, in: Jahrbuch 2000, Deutscher Direktmarketing Verband e .V.
CRM (2001-2007)
• Von Database Marketing zum CRM, in: Computerwoche, 1 9/2001
• Customer Relationship Management, Bericht über das Deutsche Leasing CRM-Projekt, in: GoAhead 9/2001, CS C- Ploenzke
• CRM – die nächste Generation, Interview mit Friedel Jonker, in: Computerwoche, 33/2002
• Mit intelligentem Database Marketing und CRM zu übe rdurchschnittlichem Markterfolg, in: Cognos - Kundenmagazin
References –Literature and Presentations 1994-2013
• Mit intelligentem Database Marketing und CRM zu übe rdurchschnittlichem Markterfolg, in: Cognos - Kundenmagazin
• Case Study Präsentation C3M-Eagle, marcusevans, FoCus Gipfel CRM, Montreux, 19.-21. Januar 2003
• Erfolgreiches Customer Relationship Management bei de r Deutschen Leasing AG, Nordakademie, Elmshorn, e-thi nk-tank, Februar 2003
• Konflikte zwischen Vertrieb und Vertrag lösen, in: P raxismagazin für Marktkommunikation der Sparkassen- Finanzgruppe, 2004, 11. Jahrgang, Nr. 5, S 38 ff
• CRM und Sales -2 Seiten einer erfolgreichen Verbind ung, im Beratungsbrief von http://www.vertriebs-experts.de , 23.03.2005
• Deutsche Leasing Gruppe: Mit Siebel/Oracle CRM-Syste m das Neugeschäft jährlich um durchschnittlich 12 Proz ent gesteigert, in: Oracle Customer Snapshot Juli 2006
• CRM als strategisches Element der wertorientierte U nternehmensführung der Deutschen Leasing AG -7P Pro gramm für erfolgreiche CRM-Programme –Position_Path_Portfolio_Program_People_Progress_Per formance, marcusevans, FoCus Gipfel CRM, Montreux, 14.-16. Februar 2007
• Case Study CRM bei der DL, in Kundenmanagement –Gru ndlagen-Strategien-Beispiele von Manfred Krafft, Mä rz 2007
Multichannel Customer Management (2008-2010)
• Vom Callcenter zum Intelligent Multichannel Custom er Management Center, IBM Callcenter Circle, Hambur g HASPA, Mai 2008
• Business Intelligence und Performance Management in der Finanzverwaltung, IT & Business Messe Stuttgar t, October 2009
http://fjonker.wordpress.com/2009/10/12/it-business -cio-des-bundes-bei-ibm-cognos/ , Staatssekretär Dr. Hans Bernhard Beus, CIO des Bu ndes
• Neue Technologien schaffen eine Demokratisierung de r Information, Initiative Mittelstand http://www.imittelstand.de/themen/topthema_100288.h tml ,
© 2013 IBM Corporation3
• Neue Technologien schaffen eine Demokratisierung de r Information, Initiative Mittelstand http://www.imittelstand.de/themen/topthema_100288.h tml , 16.11.2009
Integrated Realtime Corporate Management (2010-2011 )
• Integrierte Echtzeit Unternehmenssteuerung (IEU), I BM Partner Channel Kick Off Berlin, Januar 2010, Sa lesforce.com Cloudforce2 Frankfurt, März 2010, Teradata Enterprise Intelligence Summit Berlin, Apr il 2010, IBM Partner University-Frankfurt, April 20 10, Bechtle Partner Präsentation Mannheim, Juni 2010, FuM Partner Präsentation Stuttgart, Juli 2010
• Integrated Realtime Corporate Management (IRCM), IB M Europe & Asia IT Architects University Stuttgart, April 2010
• Integrierte Echtzeit Unternehmenssteuerung –IBM Syn ergy Play, SAP-DSAG Nürnberg, September 2010, IBM I SV Technical Executive Forum Ehningen, Oktober 2010, Institut für BI Stuttgart, Dezember 2 010
Social Business, Social CRM and Cloud (2011-YYYY)
• Die Rolle von Analytics für Social Software Busines s, IBM Social Business JamCamp, Frankfurt, October 2011
• SUGARCRM on IBM Social Business Overview @CeBIT 201 2, Hannover, März 2012, IBM Partner Event, Kaprun, März 2012
• Social Collaboration and Social CRM in the Secure C loud today, bwcon: Dialog @IBM 2012, Ehningen, Apri l 2012
A decade ago, e-Business fundamentally changed the way we conduct business
© 2013 IBM Corporation
Surfing Social SellingBrowsing Buying
4
Today, the social graph is transforming the way we interact. Business has to become a Social Business
© 2013 IBM Corporation5
Social Business is any company that has integrated and
operationalized social media within every job function to
generate and implement value driving Ideas by smarter
processes and technologies.
The World
of Ideas
© 2013 IBM Corporation
Those who will not go with the time, will go with the time !
6
Engaging
Social Business embraces networks of people to create business value and outperform competition
Engaging
Transparent
© 2013 IBM Corporation
Nimble
7
booz&co, IDC, McKinsey über „Retail und Web 2.0“
© 2013 IBM Corporation8
Can achieve 100% increase in market exposure
Social business creates value across every level of your company
MarketingReaching new audiences
Can develop and bring new products to market in 1/3 time
in market exposure Product DevelopmentSpeeding time-to-market
Can increase sales manager revenue by
SalesImproving productivity
© 2013 IBM Corporation
Can achieve 5% reduction in customer defection rate increasing profits by up to 68%
manager revenue by 40% and improve efficiency by up to 50%
Customer ServiceImproving customer retention
Source 1: VCC case study, Source 2:Bain & Co , Source 3: Cemex case study, Source 4. Amadori case study9
Leveraging social business for a competitive advantage
Activate the WorkforceCreate a Smarter Workforce
Delight CustomersCreate Exceptional Customer Experiences
© 2013 IBM Corporation10
The IBM Platform for Social BusinessEnabling “systems of engagement” solutions
© 2013 IBM Corporation11
The Value of a Social Business Platform
By leveraging a Social Business Platform, you are able to:
Take advantage of a broad range of Take advantage of a broad range of industry leading social tools
Grow your deployment as you need over time on the platforms you require
Integrate with your current systems
Customize as you see fit
Develop an adoption strategy
© 2013 IBM Corporation
Access your social data from a variety of touchpoints (e.g. applications, desktops, mobile, etc)
12
IBM ConnectionsCore Platform
13
Social Networking is Collaboration ...… leveraging all IBM Connections
services:
© 2013 IBM Corporation14
Profiles - Communities - Files - Wikis - Blogs - Forums - EventsMedia Gallery - Ideation Blogs - Activities - Activity Stream
SOCIAL CRM
IBM Social Business ArchitectureSocialSocial
CollaborationCollaboration
IBM Social Business Architecture for Retail & CP
Opportunities
Accounts
Forecasts
Contacts
Activities
Products
Mobile and Offline
SOCIAL CRM
Browser
Notes
CollaborationCollaboration
SocialSocial
MultichannelMultichannel
ManagementManagement
© 2013 IBM Corporation15
Notes Integration ���� Collaboration ���� Social Funct.
Mobile and Offline
Mobile
This Architecture Overview will be the final Future Status. Implementatons takes place in Phases
Retail Performance Retail Performance ManagementManagementEasy & IntegratedEasy & Integrated
SocialSocial
AnalyticsAnalytics
in Context of WorkSocial CollaborationSocial Collaboration
© 2013 IBM Corporation16
� Quickly find the people
ProfilesRespond faster to customers and make better decisions
� Quickly find the people and expertise you need
� Post a status message informing your network of what you are doing
� Grow and maintain your professional network
© 2013 IBM Corporation
� Communicate to your network your expertise and content
17
Social Analytics
ProfilesRespond faster to customers and make better decisions
Social tagging
Synchronized Person info
Social Analytics
Org Structure
© 2013 IBM Corporation
Microblogging
Social Networking
Add custom apps
18
P r o f i l e s
Create a central person directory
Custom text controls withphone number validation
Text & dropdown controls
phone number validation
Custom multi-selectand radio controls
© 2013 IBM Corporation19
Rich text control
Custom time & datePicker controls with
Form validation
� Customize Profile View, Edit, Business Card, and Search Results with
ProfilesCapture information relevant for the organization
Card, and Search Results with FreeMarker templates.
� Extend field definitions from hierarchically defined profile types
� Control if a particular field is editable, hidden, or indexed for search
� Out of the box form controls + build your own using any JavaScript library.
© 2013 IBM Corporation20
� Support custom layouts with custom logic (i.e. show if users is in-network)
• Stay informed and connected
• Easily share files & photos in your
MicroblogsEnable a more effective workforce
• Easily share files & photos in your status updates
• Specify individuals by using @mentions
• Provide feedback by using a single click to indicate 'Like'
– See and find others in the organization who liked an entry or comment
© 2013 IBM Corporation
comment
• Search across all status updates to leverage intellectual capital created in these micro conversations
• Follow conversations via hashtags
21
@ mention anyone in privatemessages, including privatereferences to non-members
Quick view of all statusupdates or comments
MicroblogsDrive the engagement by following conversation easier
updates or commentstargeted @ you
Filter or search onany @ mentions of
any user
© 2013 IBM Corporation22
Follow-up on questionswith a consolidated viewof all your @ mentions
directed at others
MicroblogsBe ready to act with up-to-the-minute in-context views of critical activity in your network
#hashtag in postsallow for discovery
and following of topics
Engaged networks with@ mentions , in-lin e liking,and liking of comments.
© 2013 IBM Corporation
Intuitive user experienceencourages viral
adoption
Take action oncontent without
Switching content
23
� A consolidated, customizable overview of your social network
� Access status updates and content
HomeReduce redundant work
� Access status updates and content changes from your network
� Integrate 3rd party content more easily via open standards
� Take action on content directly from your Activity Stream without switching contexts
© 2013 IBM Corporation
� Share and personalize Status Updates and Files using the share button
� Repost interesting content from your network in one click
� View recommendations content to view
24
HomeShare and discover ideas and insights across the organization
Share your current statusor files from across
the social tools
© 2013 IBM Corporation
Search across allStatus updates to
leverage intellectualcapital created in these
micro conversations
Discover trending topicsThat are happening nowand filter conversations
25
HomeIntegrate business applications to promote fast action around projects and tasks
Action Required view tohighlight activity requiring
© 2013 IBM Corporation
highlight activity requiringYour attention.
Enhanced notificationsallowing easy follow upon open conversations Open design allows
combining businessapplications withnetwork updates
26
Reduce redundant work
• Includes option to receive followed content as an email digest
Email DigestsReduce redundant work
• Central preferences for how to get notified about different types of content
• Ability to follow individual content, people, communities and tags
© 2013 IBM Corporation27
Connections MailMail and Calendaring integrated into the Social experience
Integrates with IBMNotes Or Microsoft®
© 2013 IBM Corporation
More easily manageand share information
by moving emailconversations and
content into the socialtools
Notes Or Microsoft®Exchange to leverageexisting investments
28
� Personalized, smart recommendations for the People, Community and Content you
Social AnalyticsDiscover what and who you should know
Community and Content you should know
� Based on your Profile, tags, social network, and actions
� Found in Home page, Profiles and Communities
© 2013 IBM Corporation29
� Help people who share common interests to exchange and share
CommunitiesIncrease sales and customer retention
interests to exchange and share information and ideas
� Create public, private and moderated communities
� Share files, watch videos in the media gallery, vote on ideas, plan projects, share using blogs, wikis, forums, and more in a community
© 2013 IBM Corporation
� Calendar provides a central place to plan and coordinate team events
30
CommunitiesIncrease sales and customer retention
Access people and informationAdd a status or
content update
Create a compelling experience
Access people and information
© 2013 IBM Corporation
See what's new andtake action
31
� Gather structured feedback through Ideation Blogs from customers
Community IdeationHarvest and execute ideas faster
� Generation and filtering of the best ideas
� Post ideas and gather feedback from customers in a more efficient and structured way
� Allow voting and comments from customers to bring popular ideas to surface
© 2013 IBM Corporation32
� Facilitate moving the best ideas to development of the idea via use of Activities
Community IdeationHarvest and execute ideas faster
Create & vote on ideas Customize ideation
settings
Add Ideation to your community
© 2013 IBM Corporation
Graduate ideas to take action
33
Browse new ideas with the Open Ideas View
Community IdeationHarvest and execute ideas faster
Manage ideas in aspreadsheet
or other product
the Open Ideas View
Merge duplicates to streamline voting
Lock comments & votes on graduated ideas.
Export ideas to CSV
Choose to show new ideas first by default
© 2013 IBM Corporation
Focus participants onvoting on open ideas
34
� Reports / dashboard to monitor adoption and community vitality
Community MetricsUnderstand community adoption
community vitality
� Comprehensive set of metrics of all Connections services and page views
� Targeted Users
� Business Owner / IT Owner
� Community Owner
� Supports extensibility
© 2013 IBM Corporation35
� Supports extensibility
� Flexible drill down and data slicing
� Create custom reports or modify existing ones
Analytics for IBM Connections
Community MetricsUse Social Analytics to drive adoption and deepen engagement
Analytics for IBM Connectionsservices and page viewsprovide reports:Top contributorsTop contentTop activities
© 2013 IBM Corporation
Flexible drill downand data slicing for
more detailed analysis
36
� Upload images and videos for viewing inline
Media GalleryMedia GalleryShare Use Social Analytics to drive adoption and deepen engagement
viewing inline
� Preview an image and watch a video from a preview dialog
� Stores uploaded images and videos into the Files repository for easy download
© 2013 IBM Corporation37
� Event calendar provides a central place to plan and
Community EventsSchedule and keep track of team events
Many views supported (by week, month, etc)
central place to plan and coordinate team events
� Accessible from IBM Notes® & Microsoft Outlook®
� Events appear in activity stream
© 2013 IBM Corporation
stream
� Social commenting for each event
Webcal link to add to your personal calendar
38
Social BridgingBring external content in to support collaboration between partners, suppliers, customers
© 2013 IBM Corporation
Capture relevant contentfrom external websites and bring internal for fast action
and collaboration
Bring multiple communitiestogether to monitor and acton them from a single place
39
Social BridgingAct on information on other sites
Topic captured in the dialog
© 2013 IBM Corporation40
Add comments to your posting
Select from your communities and forums
Pin to keep the raise visibility of topic
� Higher quality community participation through moderation
ModerationEncourage community growth with confidence
� Get the benefits of community participation, while also having the confidence of being able to moderate and govern activity and content in your customer communities
� Protect the community from inappropriate content
� Community members and
© 2013 IBM Corporation41
� Community members and owners can participate in the moderation process
� Gather the e-mails, IM chats, documents, messages, and other information that you and your team
ActivitiesComplete projects on time and meet goals
information that you and your team need to accomplish a project
� Assign To Dos to project members� Customize and organize an activity
with sections� Create an activity for use by the
members of a community� Create Activity Templates to
capture and reuse best practicesLeverage activities in small groups
© 2013 IBM Corporation
� Leverage activities in small groups or large communities
42
� Share documents, spreadsheets, presentations, and others without
FilesSpend less time searching for information
presentations, and others without sending large attachments through e-mail
– Tag files so that they're easy to find; add recommendations and comments
– Share files with selected individuals, groups and communities, or make them public
– View sharing properties, such as who has shared a file and with whom, people who have downloaded files
© 2013 IBM Corporation
who have downloaded files– Manage versions and allow others to
upload new versions– Search for text in the title or body of the
file– Organize files in public or private folders– Optionally moderate file submission
43
� Blogs help you connect with people - whether you know them or not, whether they are inside or outside
Generate new product and services fasterBlogs
Generate new product and services faster
whether they are inside or outside your organization, whether they are internal or external.
� Readers benefit from the knowledge of subject matter experts.
� Share your unique perspective and expertise — solicit and rate feedback — without worrying about filling up everyone's inbox.
© 2013 IBM Corporation
filling up everyone's inbox.
� Blogs help you communicate with your peers or colleagues and accelerate innovation.
� Optionally moderate blog content
44
� An easy way to post, share, and comment on content
WikisImprove efficiency across your organization
comment on content
� A place for you and your teams can collaboratively edit content
– Create wiki pages; enter and edit content using a rich text editor, adding HTML, or editing in wiki markup
– Compare wiki page versions– Subscribe to wiki pages to be notified of
changes– Organize pages hierarchically
© 2013 IBM Corporation
– Organize pages hierarchically– Recommend, tag, and comment on pages– Subscribe to wiki pages to be notified of
changes– Control and assign read access, write
access, or manager access privileges
45
• Start discussions and exchange thoughts
ForumsReduce support costs with customer self-help
thoughts
• Brainstorm and collect feedback on new product ideas
• Use stand-alone or integrated within a Community
• Hold public or private discussions
• Foster question-and-answer dialogue
• Optionally moderate forum content
© 2013 IBM Corporation
• Optionally moderate forum content
46
Community ForumsEnable self-support and encourage discussions
Like a forum topicto share it withyour followers.
© 2013 IBM Corporation
Sort to view most“liked” topics in a Forum or across
forums.
47
� Bookmark any web page and track bookmarks you need quick access to in a single place
BookmarksFaster access to quality information
place� Surface popular bookmarks and see what topics are trending� Enhance search results with relevant, highly rated bookmarks� Find information faster by
leveraging the experienceof others
© 2013 IBM Corporation48
� Comprehensive update of mobile features
MobileAny time anywhere comprehensive mobile ACCESS
mobile features
� Device specific gestures (i.e. sliding drawers vs. split views)
� Improved usability via native device capabilities
� Camera
� Device contacts
� Open In/Share with the application
© 2013 IBM Corporation
� Open In/Share with the application
� Offline Access
� QR Codes
� Start the mobile app from a browser or another mobile app on the device
Full support for activityStream with 3 rd party
events and theirembedded applications
49
Simplified AccessMultiple accounts
MobileAny time anywhere comprehensive mobile ACCESS
Multiple accountsDefault login
Application CustomizationRe-brand and themeCustom service definitionsCustom login formEULA or information pages before granting access
Improved security capabilitiesRemote account provisioning
© 2013 IBM Corporation
Remote account provisioningPassword managementEncryptionRemote wipe & deny accessBuild configuration profile enforcementClientless VPN support
50
Embed the Activity Stream in Other ContextsLeverage the activity stream in any
OpenSocial container.OpenSocial container.
Expose as-is or pin to a specific filter (i.e. a community)
Uses embedded applications to enabled full interaction model.
Out of the box integration with IBM WebSphere Portal & Notes 9.0 Social Edition.
© 2013 IBM Corporation51
Social Edition.
� Drive innovation and improve collaboration through socially-infused
Connections and WebSphere PortalCreate compelling social web experiences in 1-2-3
collaboration through socially-infused experiences
� Allow users to find the right people� Enable customers to provide feedback� Incorporate Connections Apps:
Activities, Blogs, Bookmarks, Profiles, Wikis, Tag Cloud
� WebSphere Portal V7 customers are entitled to IBM Connections Files and Profiles
� Download at http://ibm.biz/BdxFWR
© 2013 IBM Corporation
� Download at http://ibm.biz/BdxFWR
52
Exposing IBM Connections Communities
Combine Social Portlets alongside web content and applications
Community Pages for WebSphere PortalInfuse social into Portal pages
� Social data is surfaced through the portal user interface linking multiple pieces together,such as Blogs and existing business content
� Combine Connections Community content with existing applications and media
� Personalize social content to deliver a highly engaging, personalized experience
� Connections Profiles business cards available for user profiles on the web site
Browse through Community Media Gallery
Participate in Community Blogs
© 2013 IBM Corporation53
Extensible via Web Experience Factory
� Code provided by IBM for further customization and enhancements needed for your web experience
� Download at http://ibm.biz/BdxFWR
Include existing additional resources
Wire in tags for quick search links
� Post your status so that colleagues can see what you are working on
Status Updates Plug-In for IBM Notes
� View status updates from colleagues in your network
� View status updates from colleagues you are following
� Comment on a status posting
� View your board or someone else's board
� View the list of people you follow
© 2013 IBM Corporation54
� View the list of people you follow
� Download at http://ibm.biz/BdxFWD
� Upload files for your own use or to share with others
Files Plug-In for IBM Notes
� Drag and drop an attached file or a file from your desktop to Files
� Drag and drop or copy and paste a file from Files to your desktop
� Send an HTML link to a file
� Search for files
© 2013 IBM Corporation
Search for files
� Sort files for easier browsing
� Open Connections Files in a browser
� Download at http://ibm.biz/BdxFWx
55
Activity Stream in IBM NotesBring social to the end user to accelerate adoption
© 2013 IBM Corporation56
Interactive notifications in IBM NotesBring social to the end user to accelerate adoption
© 2013 IBM Corporation57
Personal Files
■ Share any file in the context of your work
IBM Connections Desktop Plug-insEasily share your personal files
■ Personal files experience in Windows Explorer
■ Facilitate ease of sharing of any file on desktop
■ Round trip editing available in Windows Explorer
Community Files and Media Gallery
■ Communities that have a files component can be added to the Windows Explorer view
© 2013 IBM Corporation
■ “My Communities” are discovered by search and via a picker
■ Public Communities are discovered by search with type ahead
■ Media Gallery files will be shown mixed in with the Community files view
─ Previews can be shown only for those media files that are in the media gallery
■ Round trip editing available in Windows Explorer
■ Download at http://ibm.biz/BdxFWF
58
IBM Connections content is directly accessible from
Enhanced Microsoft Outlook IntegrationYour choice of tools
directly accessible from Outlook
� Share files easily by sending links instead of attachments
� Drag-n-drop email messages and attachments directly to the IBM Connections sidebar
� Receive live updates from your colleagues, communities and files
© 2013 IBM Corporation
files
� Automatically syncs Social Network directory data to Outlook Contacts
� View activity stream via Outlook Social Connector Drag the file right
Into an email messageTo send a link to an
IBM Connections file.
59
Use the IBM Connections Plug-in for Microsoft Office
IBM Connections and Microsoft OfficeAccess common tasks in Connections
Access Connections features and search
Plug-in for Microsoft Office to extend your social network to your documents
■ Add a document to Files, Communities, Activities, Blogs or Wikis
■ Create a To-Do item in an Activity
■ Create a Bookmark from a URL embedded in a
© 2013 IBM Corporation
URL embedded in a document
■ Insert a Bookmark or a Profile into a document
■ Search for Connections content
60
� SharePoint widget available for Connections Communities
IBM Connections and Microsoft SharePointAdd robust social capabilities to legacy SharePoint content
Connections Communities
� Access and Edit Microsoft SharePoint files
� Open and add files to SharePoint Libraries from within a Connections Community
© 2013 IBM Corporation
� Download at http://ibm.biz/BdxFWE
61
� Turn dashboard insights into team action with activities integration
Collaborative Decision MakingIBM Connections and
IBM Cognos 10 IntegrationCollaborative decision making
with activities integration
� Use search integration of Connections assets to discover the information you need fast for collaborative decision making
� Build decision networks to engage the right people at the right time
© 2013 IBM Corporation62
Customer Feedback of the Integration : “In making decisions we need to access the right
stakeholders and experts. Social Media allows us to bring those people together and access the Trusted Information in Cognos 10.”
● Plugin for Rational Team Concert (RTC) web interface
IBM Connections and IBM Rational Team Concert IntegrationDevelopers can share and interact with the social network
● Plugin for Rational Team Concert (RTC) web interface
● Enables Rational Team Concert development teams to collaborate with all stakeholders via Connections
─ Connects RTC User Accounts to Connections User Accounts
─ Connects RTC Projects to Connections Communities
─ Enables viewing of Connections Business Cards within RTC Web UI
● Makes it easy for developers to share and interact with the social network
─ Easy to share RTC Work-items as Blog Entries, Forum
© 2013 IBM Corporation63
─ Easy to share RTC Work-items as Blog Entries, Forum Posts or Status Updates
─ Browse and Search Connections from within the RTC Web UI
● Complements existing ways to integrate RTC and Connections
─ Both systems support dashboard widgets/gadgets
─ Both feature comprehensive REST APIs
� View the online demo
IBM Confidential
63
Social EverywhereExpand the reach of IBM Connections
64
Social business is an investment in your technology infrastructure
IBM is committed to Open Standards
Foundation for a Social BusinessIt's about the people and information
IBM is committed to Open Standards to enable integration across your critical business applications
saml, aria, html5
© 2013 IBM Corporation65
OpenSocial� Standard API to share social data across applications.
Enables secure integration of non-trusted gadgets for in-
Expand Openness in IBM ConnectionsBring collaboration to the user's context
Available In:� Enables secure integration of non-trusted gadgets for in-
context collaboration.
� IBM is on Board of Directors and invented Embedded Applications
ActivityStrea.ms� Primary event propagation mechanism for Social Business
� Contain events and the means to act upon them in-context (via Embedded applications)
Available In:
© 2013 IBM Corporation
� IBM is lead editor
OAuth� Delegated Authorization for integration without federated
identity
� Can use a variety of authentication mechanisms (SAML, etc.)
� Cornerstone for secure authorization in heterogeneous environments
66
Expand Openness in IBM ConnectionsBring collaboration to the user's context
SmartCloud
© 2013 IBM Corporation67
Flexibility of deployment options Flexibility of deployment options Support a large set of system platforms and deploym ent options
© 2013 IBM Corporation68
IBM ConnectionsSingle Codestream Across Cloud and On-Premises
© 2013 IBM Corporation
IBM PureSystemsIBM Connections
On-Premises
IBM SmartCloud
IBM WebSpherePortal
69
Unified APIs for the IBM Social Business ToolkitProvide exceptional work experience
New APIs and services designed to help developers build
unified user experiencesand
Activity Streams
Embedded Experiences Share Box
© 2013 IBM Corporation
andconsistent extensibility
independent of product, delivery model (cloud, on-premises), and client type
(desktop client, browser, mobile)
http://ibmsbt.openntf.org
Collaboration- Communities- Activities- File sharing- Wikis, forums- ...
Unified Communication
70
IBM ConnectionsAdd-ons
71
IBM Connections Content Manager
Views*Views*
Nested folders Check in / out
documents
Count and sort by number of
Nested folders Check in / out
documents
Count and sort by number of
© 2013 IBM Corporation
*ViewsTrash can for “soft” delete
by number of Likes and
Downloads
*ViewsTrash can for “soft” delete
by number of Likes and
Downloads
72
IBM Docs brings to life IBM Connections Files
IBM DocsImprove simplicity and efficiency by which teams build documents
Connections Files
Preview, present and print files without downloading
Web-based editors for creating and sharing documents, spreadsheets and presentations
Real-time co-editing
Soon: IBM Docs available in Mobile
© 2013 IBM Corporation
Mobile
73
IBM Social Business AGENDAFrom Today into the Future
Soc
ial B
usin
ess
Soc
ial B
usin
ess
Align Organizational Goals & CultureAAAAAAAA
Gain Social TrustGGGGGGGG
Engage through ExperiencesEEEEEEEE
Network Your Business ProcessesNNNNNNNN
© 2013 IBM Corporation74
Soc
ial B
usin
ess
Soc
ial B
usin
ess
Design for Reputation & Risk ManagementDDDDDDDD
Analyze Your DataAAAAAAAA
Start your Social Business Journey with IBM Social Business Agenda Accelerating the value from connecting people in and outside the organization
Soc
ial B
usin
ess
Soc
ial B
usin
ess
Align Organizational Goals & CultureAAAAAAAA
Soc
ial B
usin
ess
Soc
ial B
usin
ess
Gain Social TrustGGGGGGGG
Engage through ExperiencesEEEEEEEE
Network Your Business ProcessesNNNNNNNN
Design for Reputation & Risk ManagementDDDDDDDD
Analyze Your DataAAAAAAAA
© 2013 IBM Corporation
Source: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter,ISBN: 0132618311, Copyright © 2011, IBM Press
Analyze Your DataAAAAAAAA
75
The Social Business Agenda Strategy Workshop provides the overall business linkage for successfu l Social Business transformation
Business Value Assessment (BVA)AGENDA
Can you show some part of
the solution in my
environment?
What is my Social
Business strategy?
What could or should we
do with a social
business solution?
What does the social business
experience look like for
us?
How can we financially justify our
social business solution?
ValueAlignment
Day inthe LifeDemo
BusinessCase/ROI
AGENDA Strategy
Workshop
Solution Workshop
© 2013 IBM Corporation
environment?strategy? solution? us? solution?
AAAAAAAA GGGGGGGG EEEEEEEE NNNNNNNN DDDDDDDD AAAAAAAA
76
� IBM Content Collector for IBM Connections helps organizations to manage compliance in the social business
IBM Connections and IBM Content Collector for Compliance
� IBM Content Collector archives content from files, blogs, wikis, activities, forums, bookmarks and profiles to make it available for eDiscovery
� IBM Content Collector is part of the IBM Information Lifecycle Governance portfolio offering organizations a comprehensive strategy for enterprise wide compliance and governance solutions
� More information:
© 2013 IBM Corporation
� More information:http://www.ibm.com/software/data/content-management/content-collector/
77
� All Connections posts, comments, blogs, etc will be logged instantly and made available for eDiscovery
IBM Connections and Actiance Vantage for Compliance
� Vantage™ for IBM Connections helps organizations to manage compliance across all IBM Connections apps
� Real time integration captures all actions instantly:
� Real-time content monitoring
� Support keyword blacklist
� Granular policies to map compliance requirements by user type
© 2013 IBM Corporation
� eDiscovery via full web UI
� Send alerts via email, e.g. when user posts content with blacklisted phrases
78
Social BusinessKey Focus Areas
© 2013 IBM Corporation79
IBM's Social Business LeadershipThe Foundation to deliver “social”
wherever it is required to increase usage and encourage adoption
Comprehensive out-of-the-box solution for cloud,
Native mobile support for phones and tablets
Pipeline of innovation from IBM Research allows us to deliver new value faster
Comprehensive out-of-the-box solution for cloud, on-premises and hybrid
Widest range of deployment options to protect existing information technology investments
Proven Scalability and Open Standards based architecture
2X A Leader! Forrester Worldwide Market Leader for 3 years in
Leader in Aragon Research Globe for
IBM is in the leader quadrant in the Gartner
allows us to deliver new value faster
Social meets Business Process – it's time for a transformation
© 2013 IBM Corporation
2X A Leader! Forrester Wave Enterprise Social Platform and Cloud Strategies for Online Collaboration Software Vendors
Leader for 3 years in a row!
Research Globe for Enterprise Social Software
quadrant in the Gartner Magic Quadrant for Social Software in the Workplace, August 2011
1Source: Gartner Magic Quadrant for Social Software in the Workplace, August 20112Source: The Forrester Wave™: Enterprise Social Platforms, Q3 2011 and The Forrester Wave™: Cloud Strategies for Online Collaboraton Software Vendors, Q3 2012, Forrester Research, Inc 3Source: IDC: Number 1 position from 2009-2011, IDC Worldwide Enterprise Social Software 2011 Vendor Shares, doc #235273, June 2012.4Source: Aragon Research Globe for Enterprise Social Software, Aug 2012
80
Why IBM is your best 'Social Business' Partner� Market Leadership recognized by IDC, Gartner & Forr ester
– IBM is #1 Market Share Leader in Social Software Pl atforms (IDC, June 2010-11)
– 35% of Fortune 100 companies have purchased IBM Soc ial Collaboration Software
– OpenSocial specification design leadership– OpenSocial specification design leadership
� Socially Designed for User Engagement– 5th major release since June 2007
� Social “Everywhere” Strategy vs Pay Everywhere
– Investment Protection: Comprehensive out-of-the-bo x integration and widest range of deployment options to protect exist ing information technology investments
– Enterprise Social Software: Proven Scalability, Op en Standards based architecture ... We “socialize” your applications
� Extensive Mobile support
© 2013 IBM Corporation
� Extensive Mobile support
– Blackberry, iPhone, Android & Nokia S60 3rd & 5th e dition
� Deep Industry Skills and Social Transformation Expe rience
– AGENDA: Deployment, Integration and Adoption 'Best Practices'
– Time to Market Advantage: Enabling the next genera tion of socially-enabled solutions on customers' existing investments and he terogeneous platforms
� Pipeline of innovation from IBM Research delivers n ew value faster
81
Check out what's new on IBM Connections
IBM Connections 4.0 Overview Demo http://www.youtube.com/watch?v=JOynRkYWFSM
Android Demo on YouTube http://www.youtube.com/watch?v=-hY4z3amdt8
iPad Demo on YouTube http://www.youtube.com/watch?v=OPS6dpO_N8o
Check out 4.5 in Greenhouse http://bit.ly/ConnNextBeta
© 2013 IBM Corporation
Sample Community in Greenhouse http://bit.ly/40Community
82
New IBM Social Landing Pagehttp://ibm.com/social
External Resources and Information
Latest product info, research, podcasts, and more
http://www.ibm.com/lotus/connections
IBM Connections Team Bloghttp://ibmsocialsoftware.com
Assets, discussion, and opinion about driving the adoption of IBM social software http://www.ibm.com/blogs/socialbusiness
© 2013 IBM Corporation83
App/Widget Cataloghttp://catalog.lotus.com
Social Business is not an option – it's a mandate
Social Business transformation delivers real business value
is not an option – it's a mandate
Becoming a Social Business is easy with IBM Connections
© 2013 IBM Corporation
Start Your Social Business Journey Now!
business value Connections
ibm.com/social
84
© 2013 IBM Corporation85
Customer Differentiation: IBM technology powers more Internet Retailer Top 500 sites than any other Multi-Channel platform
Range Rank Company Name 2 Staples Inc. 7 Sears Holdings Corp. 8 Liberty Media Corp. (QVC) 14 SonyStyle.com 16 *Costco Wholesale Corp. 21 L.L. Bean Inc. 22 Target Corp. 30 *Avon Products Inc.
Top
2011 Report
WebSphereCommerce powers over $27 Billion of Internet Retailer 33 Redcats USA
43 Home Depot Inc., The 45 1-800-Flowers.com Inc. 54 Scholastic Inc. 56 Abercrombie & Fitch Co. 58 Follett Higher Education Group 74 Disney Shopping Inc. 85 Northern Tool + Equipment Co. 86 Bass Pro Outdoor Online LLC 91 Lowe's Cos. Inc.
103 Harry and David Holdings Inc. 127 The Children's Place Retail Stores Inc.137 Dillard's Inc. 138 VF Corp. 153 LifeWay Christian Resources 164 Coach Inc. 166 Hallmark Cards Inc. 171 Ritz Interactive Inc. 179 Panasonic Corp. of North America 196 Fossil Inc.
Top 100
Internet Retailer sales in the IR Top
500.
This is over 2x more than our nearest
competitor ATG ($12 Billion)…
and more than all of our main
© 2013 IBM Corporation
196 Fossil Inc. 200 Borders Direct 214 JoS. A. Bank Clothiers Inc. 238 IKEA.com 240 TimeLife.com 247 BJ's Wholesale Club 252 Sam Ash Music Corp. 281 Moosejaw Mountaineering 282 Boscov's Department Store LLC 299 West Marine Products 331 1800Mattress.com 332 David's Bridal Inc. 363 The Men's Wearhouse Inc. 366 Sterling Jewelers 376 Bealls Inc.
*2012 Go Live
Top 300
Top 400
our main competitors (ATG,
GSI Commerce, Fry, and Microsoft)
COMBINED.
Two-thirds of the Top 100, and >50% of
the Top 250 WebSphere
86
Industry Solutions
Software Solutions Group
BusinessAnalytics
SocialBusiness
IBM Integrated Software Solutions Portfolio
Analytics
EnterpriseContent Management
Commerce
Commerce
Enterp. Marketing Man.
Portal
Business
© 2013 IBM Corporation
CommerceMarketing Man.
87
2012• $16B+ in 30+ Acquisitions Since 2005
• 10,000+ Technical Professionals
• 7,500+ Dedicated Consultants
• Largest Math Department in Private Industry
• 27,000+ Business Partner Certifications
Investing to Enable Our Customers
Risk and Regulatory Analytics
Advanced Security Analytics
Price & Promotion Optimization
Supply Chain Optimization
Compensation & Sales Performance Management
pureXML
pureScale
Pervasive Content
Stream Computing
Content Analytics
Advanced Case Management
Workload Optimized Systems
Social Analytics/Consumer Insight
Decision Management
• 27,000+ Business Partner Certifications
• 8 Analytics Solutions Centers
• Optimized hardware and software offerings
• 100 analytics-based research assets;almost 300 researchers
Risk and Regulatory Analytics
© 2013 IBM Corporation
2005
Autonomic Operations
Developer Productivity
Deep Compression
88
Financial governance Governance, compliance, risk management
Financial risk management
Master data managementData and document capture Data warehouse appliances
B2B integration,
Turn information into insights
Deepen engagement with customers,
Sales Performance Mgmt.
Information Optimization
New IBM Acquisitions complement and enhance our ability to deliver value to clients
Threat analytics
Web analyticsB2B integration,
Procurement and sourcing
Enterprise marketing management
Cloud-based analytics
BPM for LOB
Social enterprise management
Cloud integration
with customers, partners, and employees
Enable agile business processes and applicationsOptimize business
Deliver enterprise mobility
Mobile computing platform
Cust. ExperienceMgmt.
© 2013 IBM Corporation
Enterprise asset management
Security intelligence
*acquisitions since 2010
Software testing for complex systems
Accelerate product and service innovation
Network automation Endpoint management
Optimize business infrastructures
Manage risk, security, and complianceB
usin
ess
Nee
d
89
Businessstrategy andplanning
Apps
• Smarter Commerce• Social Business• BI & Analytics• Etc.
Platforms• Networks• Devices• OS’s
Vodafone
IBM´s Integrated Approach for the Mobile Enterprise
planning
Open cross-platform development
Process & transaction integrity
End-to-end security and
Full lifecycle solutions
• Etc.
© 2013 IBM Corporation90
IBM Mobile Enterprise
Integration with backend systems, enterprise data and cloud
End-to-end security and management
Open � Governed � Integral
IBM Mobility Apps for Social Business, Business Intelligence & Analytics and Commerce makes you independent from your workplace
© 2013 IBM Corporation91
Friedel JonkerDipl.-Kaufmann
Wilhelm-Fay-Strasse 30-34D-65936 FrankfurtDipl.-Kaufmann
Software Client LeaderRetail & CPIBM Software Group
D-65936 Frankfurt
Phone (+49)-69-6645-1227Fax (+49)-69-6645-5640Mobile (+49)[email protected]
More information from IBM and me. Look at Xing, Linkedin, Youtube, Twitter, Scribd, Slideshare, Lotus Greenhouse and Pinterest.
http://pinterest.com/fjonker/Selection of Companies on my Networks:
© 2013 IBM Corporation92
http://pinterest.com/fjonker/
Join my Networks as Philip Kotler (North.West.Uni), Manfred Krafft (WWU Münster), Thomas H. Davenport (Babson College), Peter Weill (MIT), Jeanne W. Ross (MIT), Andrea Back (St. Gallen), Jon Katzenbach (Booz), Genie Z. Laborde (I.D.E.A.), Daniel Pink, Ross Dawson (AHT) Charles Savage (KEE), Soumitra Dutta (INSEAD)Chuck House (Stanford Uni.), Thomas Hutzschenreuter (WHU), Gunter Dueck (IBM), David Croslin and other leading Thinkers and Practitioners have already done it.
Business is People ☺
3M, Amadeus, Ameriprise, Booz & Company, Citigroup,
Daimler, Deutsche Bank, Deutsche Telekom,
Deloitte & Touchee, EDEKA, Ernst & Young, IBM, Kais ers,
Lufthansa, McKinsey, Nestle, Nokia, OBI, O2, P&C, R EWE,
Samsung, Sears, Siemens, Swisscard, Tengelmann,
Thomas Cook, TUI, Vodafone, Volkswagen and more.