ibm social business strategy 2013 v1.0 -march 2013

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with IBM Connections & Business Value Overview IBM Social Business Strategy 2013 V.1.0 IBM Social Business Strategy 2013 V.1.0 IBM Connections & Business Value Overview Frankfurt, Barcelona, Geneva -March 2013 Friedel Jonker | IBM Software Client Leader Retail & Consumer Products

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Page 1: IBM Social Business Strategy 2013 V1.0 -March 2013

withIBM Connections & Business Value OverviewIBM Social Business Strategy 2013 V.1.0IBM Social Business Strategy 2013 V.1.0IBM Connections & Business Value OverviewFrankfurt, Barcelona, Geneva -March 2013Friedel Jonker | IBM Software Client Leader Retail & Consumer Products

Page 2: IBM Social Business Strategy 2013 V1.0 -March 2013

IBM Software Group, Friedel Jonker, SCL R&CP

Career History and Education2008- today IBM, SCL Retail & CP, Germany, Business

Development Manager IBM & SugarCRM, SCL Travel & Transport, Business Development Manager Analytics & PM, Managing Consultant CRM & BI

Languages and Profile

Analytics & PM, Managing Consultant CRM & BI

1994- 2008 Deutsche Leasing AG, S-Finance Group, Germany, CRM & BI Business and Program Director

1990- 1994 Citicorp-Citibank AG, Germany, European Manager Marketing Database VISA

1989- 1990 Ogilvy & Mather Dataconsult, Germany, Consultant Database Marketing

1988- 1989 Infas, Germany, LOCAL-Direct Project manager for SRPM with Location Intelligence (LI)

1982- 1988 University of Münster, Master of Business Management in Marketing & Statistics

© 2013 IBM Corporation2

� German, English (fluent).

� CRM, BI/LI Strategy Leader IBM GBS Germany.

� Winner of the Sales Excellence Award 2005 from the University of St. Gallen and Handelsblatt.

� Broad experience in Planning and Implementing value based CRM & BI/LI Strategy, Processes, Architecture and Systems.

� Member of the MIT, Member of the Sales Executive Councile and member of Marketing Alumni, University of Münster, Germany

Languages and Profile

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Database Marketing (1994-2000)

• Neue Informationsqualität für das VISA Kartenmanage ment der Citicorp, in: Oracle Finanzwelt, 1994

• Database Marketing bei der Deutschen Leasing AG, in: Jahrbuch 2000, Deutscher Direktmarketing Verband e .V.

CRM (2001-2007)

• Von Database Marketing zum CRM, in: Computerwoche, 1 9/2001

• Customer Relationship Management, Bericht über das Deutsche Leasing CRM-Projekt, in: GoAhead 9/2001, CS C- Ploenzke

• CRM – die nächste Generation, Interview mit Friedel Jonker, in: Computerwoche, 33/2002

• Mit intelligentem Database Marketing und CRM zu übe rdurchschnittlichem Markterfolg, in: Cognos - Kundenmagazin

References –Literature and Presentations 1994-2013

• Mit intelligentem Database Marketing und CRM zu übe rdurchschnittlichem Markterfolg, in: Cognos - Kundenmagazin

• Case Study Präsentation C3M-Eagle, marcusevans, FoCus Gipfel CRM, Montreux, 19.-21. Januar 2003

• Erfolgreiches Customer Relationship Management bei de r Deutschen Leasing AG, Nordakademie, Elmshorn, e-thi nk-tank, Februar 2003

• Konflikte zwischen Vertrieb und Vertrag lösen, in: P raxismagazin für Marktkommunikation der Sparkassen- Finanzgruppe, 2004, 11. Jahrgang, Nr. 5, S 38 ff

• CRM und Sales -2 Seiten einer erfolgreichen Verbind ung, im Beratungsbrief von http://www.vertriebs-experts.de , 23.03.2005

• Deutsche Leasing Gruppe: Mit Siebel/Oracle CRM-Syste m das Neugeschäft jährlich um durchschnittlich 12 Proz ent gesteigert, in: Oracle Customer Snapshot Juli 2006

• CRM als strategisches Element der wertorientierte U nternehmensführung der Deutschen Leasing AG -7P Pro gramm für erfolgreiche CRM-Programme –Position_Path_Portfolio_Program_People_Progress_Per formance, marcusevans, FoCus Gipfel CRM, Montreux, 14.-16. Februar 2007

• Case Study CRM bei der DL, in Kundenmanagement –Gru ndlagen-Strategien-Beispiele von Manfred Krafft, Mä rz 2007

Multichannel Customer Management (2008-2010)

• Vom Callcenter zum Intelligent Multichannel Custom er Management Center, IBM Callcenter Circle, Hambur g HASPA, Mai 2008

• Business Intelligence und Performance Management in der Finanzverwaltung, IT & Business Messe Stuttgar t, October 2009

http://fjonker.wordpress.com/2009/10/12/it-business -cio-des-bundes-bei-ibm-cognos/ , Staatssekretär Dr. Hans Bernhard Beus, CIO des Bu ndes

• Neue Technologien schaffen eine Demokratisierung de r Information, Initiative Mittelstand http://www.imittelstand.de/themen/topthema_100288.h tml ,

© 2013 IBM Corporation3

• Neue Technologien schaffen eine Demokratisierung de r Information, Initiative Mittelstand http://www.imittelstand.de/themen/topthema_100288.h tml , 16.11.2009

Integrated Realtime Corporate Management (2010-2011 )

• Integrierte Echtzeit Unternehmenssteuerung (IEU), I BM Partner Channel Kick Off Berlin, Januar 2010, Sa lesforce.com Cloudforce2 Frankfurt, März 2010, Teradata Enterprise Intelligence Summit Berlin, Apr il 2010, IBM Partner University-Frankfurt, April 20 10, Bechtle Partner Präsentation Mannheim, Juni 2010, FuM Partner Präsentation Stuttgart, Juli 2010

• Integrated Realtime Corporate Management (IRCM), IB M Europe & Asia IT Architects University Stuttgart, April 2010

• Integrierte Echtzeit Unternehmenssteuerung –IBM Syn ergy Play, SAP-DSAG Nürnberg, September 2010, IBM I SV Technical Executive Forum Ehningen, Oktober 2010, Institut für BI Stuttgart, Dezember 2 010

Social Business, Social CRM and Cloud (2011-YYYY)

• Die Rolle von Analytics für Social Software Busines s, IBM Social Business JamCamp, Frankfurt, October 2011

• SUGARCRM on IBM Social Business Overview @CeBIT 201 2, Hannover, März 2012, IBM Partner Event, Kaprun, März 2012

• Social Collaboration and Social CRM in the Secure C loud today, bwcon: Dialog @IBM 2012, Ehningen, Apri l 2012

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A decade ago, e-Business fundamentally changed the way we conduct business

© 2013 IBM Corporation

Surfing Social SellingBrowsing Buying

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Today, the social graph is transforming the way we interact. Business has to become a Social Business

© 2013 IBM Corporation5

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Social Business is any company that has integrated and

operationalized social media within every job function to

generate and implement value driving Ideas by smarter

processes and technologies.

The World

of Ideas

© 2013 IBM Corporation

Those who will not go with the time, will go with the time !

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Engaging

Social Business embraces networks of people to create business value and outperform competition

Engaging

Transparent

© 2013 IBM Corporation

Nimble

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booz&co, IDC, McKinsey über „Retail und Web 2.0“

© 2013 IBM Corporation8

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Can achieve 100% increase in market exposure

Social business creates value across every level of your company

MarketingReaching new audiences

Can develop and bring new products to market in 1/3 time

in market exposure Product DevelopmentSpeeding time-to-market

Can increase sales manager revenue by

SalesImproving productivity

© 2013 IBM Corporation

Can achieve 5% reduction in customer defection rate increasing profits by up to 68%

manager revenue by 40% and improve efficiency by up to 50%

Customer ServiceImproving customer retention

Source 1: VCC case study, Source 2:Bain & Co , Source 3: Cemex case study, Source 4. Amadori case study9

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Leveraging social business for a competitive advantage

Activate the WorkforceCreate a Smarter Workforce

Delight CustomersCreate Exceptional Customer Experiences

© 2013 IBM Corporation10

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The IBM Platform for Social BusinessEnabling “systems of engagement” solutions

© 2013 IBM Corporation11

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The Value of a Social Business Platform

By leveraging a Social Business Platform, you are able to:

Take advantage of a broad range of Take advantage of a broad range of industry leading social tools

Grow your deployment as you need over time on the platforms you require

Integrate with your current systems

Customize as you see fit

Develop an adoption strategy

© 2013 IBM Corporation

Access your social data from a variety of touchpoints (e.g. applications, desktops, mobile, etc)

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IBM ConnectionsCore Platform

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Social Networking is Collaboration ...… leveraging all IBM Connections

services:

© 2013 IBM Corporation14

Profiles - Communities - Files - Wikis - Blogs - Forums - EventsMedia Gallery - Ideation Blogs - Activities - Activity Stream

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SOCIAL CRM

IBM Social Business ArchitectureSocialSocial

CollaborationCollaboration

IBM Social Business Architecture for Retail & CP

Opportunities

Accounts

Forecasts

Contacts

Activities

Products

Mobile and Offline

SOCIAL CRM

Browser

Notes

CollaborationCollaboration

SocialSocial

MultichannelMultichannel

ManagementManagement

© 2013 IBM Corporation15

Notes Integration ���� Collaboration ���� Social Funct.

Mobile and Offline

Mobile

This Architecture Overview will be the final Future Status. Implementatons takes place in Phases

Retail Performance Retail Performance ManagementManagementEasy & IntegratedEasy & Integrated

SocialSocial

AnalyticsAnalytics

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in Context of WorkSocial CollaborationSocial Collaboration

© 2013 IBM Corporation16

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� Quickly find the people

ProfilesRespond faster to customers and make better decisions

� Quickly find the people and expertise you need

� Post a status message informing your network of what you are doing

� Grow and maintain your professional network

© 2013 IBM Corporation

� Communicate to your network your expertise and content

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Social Analytics

ProfilesRespond faster to customers and make better decisions

Social tagging

Synchronized Person info

Social Analytics

Org Structure

© 2013 IBM Corporation

Microblogging

Social Networking

Add custom apps

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P r o f i l e s

Create a central person directory

Custom text controls withphone number validation

Text & dropdown controls

phone number validation

Custom multi-selectand radio controls

© 2013 IBM Corporation19

Rich text control

Custom time & datePicker controls with

Form validation

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� Customize Profile View, Edit, Business Card, and Search Results with

ProfilesCapture information relevant for the organization

Card, and Search Results with FreeMarker templates.

� Extend field definitions from hierarchically defined profile types

� Control if a particular field is editable, hidden, or indexed for search

� Out of the box form controls + build your own using any JavaScript library.

© 2013 IBM Corporation20

� Support custom layouts with custom logic (i.e. show if users is in-network)

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• Stay informed and connected

• Easily share files & photos in your

MicroblogsEnable a more effective workforce

• Easily share files & photos in your status updates

• Specify individuals by using @mentions

• Provide feedback by using a single click to indicate 'Like'

– See and find others in the organization who liked an entry or comment

© 2013 IBM Corporation

comment

• Search across all status updates to leverage intellectual capital created in these micro conversations

• Follow conversations via hashtags

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@ mention anyone in privatemessages, including privatereferences to non-members

Quick view of all statusupdates or comments

MicroblogsDrive the engagement by following conversation easier

updates or commentstargeted @ you

Filter or search onany @ mentions of

any user

© 2013 IBM Corporation22

Follow-up on questionswith a consolidated viewof all your @ mentions

directed at others

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MicroblogsBe ready to act with up-to-the-minute in-context views of critical activity in your network

#hashtag in postsallow for discovery

and following of topics

Engaged networks with@ mentions , in-lin e liking,and liking of comments.

© 2013 IBM Corporation

Intuitive user experienceencourages viral

adoption

Take action oncontent without

Switching content

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� A consolidated, customizable overview of your social network

� Access status updates and content

HomeReduce redundant work

� Access status updates and content changes from your network

� Integrate 3rd party content more easily via open standards

� Take action on content directly from your Activity Stream without switching contexts

© 2013 IBM Corporation

� Share and personalize Status Updates and Files using the share button

� Repost interesting content from your network in one click

� View recommendations content to view

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HomeShare and discover ideas and insights across the organization

Share your current statusor files from across

the social tools

© 2013 IBM Corporation

Search across allStatus updates to

leverage intellectualcapital created in these

micro conversations

Discover trending topicsThat are happening nowand filter conversations

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HomeIntegrate business applications to promote fast action around projects and tasks

Action Required view tohighlight activity requiring

© 2013 IBM Corporation

highlight activity requiringYour attention.

Enhanced notificationsallowing easy follow upon open conversations Open design allows

combining businessapplications withnetwork updates

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Reduce redundant work

• Includes option to receive followed content as an email digest

Email DigestsReduce redundant work

• Central preferences for how to get notified about different types of content

• Ability to follow individual content, people, communities and tags

© 2013 IBM Corporation27

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Connections MailMail and Calendaring integrated into the Social experience

Integrates with IBMNotes Or Microsoft®

© 2013 IBM Corporation

More easily manageand share information

by moving emailconversations and

content into the socialtools

Notes Or Microsoft®Exchange to leverageexisting investments

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� Personalized, smart recommendations for the People, Community and Content you

Social AnalyticsDiscover what and who you should know

Community and Content you should know

� Based on your Profile, tags, social network, and actions

� Found in Home page, Profiles and Communities

© 2013 IBM Corporation29

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� Help people who share common interests to exchange and share

CommunitiesIncrease sales and customer retention

interests to exchange and share information and ideas

� Create public, private and moderated communities

� Share files, watch videos in the media gallery, vote on ideas, plan projects, share using blogs, wikis, forums, and more in a community

© 2013 IBM Corporation

� Calendar provides a central place to plan and coordinate team events

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CommunitiesIncrease sales and customer retention

Access people and informationAdd a status or

content update

Create a compelling experience

Access people and information

© 2013 IBM Corporation

See what's new andtake action

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� Gather structured feedback through Ideation Blogs from customers

Community IdeationHarvest and execute ideas faster

� Generation and filtering of the best ideas

� Post ideas and gather feedback from customers in a more efficient and structured way

� Allow voting and comments from customers to bring popular ideas to surface

© 2013 IBM Corporation32

� Facilitate moving the best ideas to development of the idea via use of Activities

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Community IdeationHarvest and execute ideas faster

Create & vote on ideas Customize ideation

settings

Add Ideation to your community

© 2013 IBM Corporation

Graduate ideas to take action

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Browse new ideas with the Open Ideas View

Community IdeationHarvest and execute ideas faster

Manage ideas in aspreadsheet

or other product

the Open Ideas View

Merge duplicates to streamline voting

Lock comments & votes on graduated ideas.

Export ideas to CSV

Choose to show new ideas first by default

© 2013 IBM Corporation

Focus participants onvoting on open ideas

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� Reports / dashboard to monitor adoption and community vitality

Community MetricsUnderstand community adoption

community vitality

� Comprehensive set of metrics of all Connections services and page views

� Targeted Users

� Business Owner / IT Owner

� Community Owner

� Supports extensibility

© 2013 IBM Corporation35

� Supports extensibility

� Flexible drill down and data slicing

� Create custom reports or modify existing ones

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Analytics for IBM Connections

Community MetricsUse Social Analytics to drive adoption and deepen engagement

Analytics for IBM Connectionsservices and page viewsprovide reports:Top contributorsTop contentTop activities

© 2013 IBM Corporation

Flexible drill downand data slicing for

more detailed analysis

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� Upload images and videos for viewing inline

Media GalleryMedia GalleryShare Use Social Analytics to drive adoption and deepen engagement

viewing inline

� Preview an image and watch a video from a preview dialog

� Stores uploaded images and videos into the Files repository for easy download

© 2013 IBM Corporation37

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� Event calendar provides a central place to plan and

Community EventsSchedule and keep track of team events

Many views supported (by week, month, etc)

central place to plan and coordinate team events

� Accessible from IBM Notes® & Microsoft Outlook®

� Events appear in activity stream

© 2013 IBM Corporation

stream

� Social commenting for each event

Webcal link to add to your personal calendar

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Social BridgingBring external content in to support collaboration between partners, suppliers, customers

© 2013 IBM Corporation

Capture relevant contentfrom external websites and bring internal for fast action

and collaboration

Bring multiple communitiestogether to monitor and acton them from a single place

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Social BridgingAct on information on other sites

Topic captured in the dialog

© 2013 IBM Corporation40

Add comments to your posting

Select from your communities and forums

Pin to keep the raise visibility of topic

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� Higher quality community participation through moderation

ModerationEncourage community growth with confidence

� Get the benefits of community participation, while also having the confidence of being able to moderate and govern activity and content in your customer communities

� Protect the community from inappropriate content

� Community members and

© 2013 IBM Corporation41

� Community members and owners can participate in the moderation process

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� Gather the e-mails, IM chats, documents, messages, and other information that you and your team

ActivitiesComplete projects on time and meet goals

information that you and your team need to accomplish a project

� Assign To Dos to project members� Customize and organize an activity

with sections� Create an activity for use by the

members of a community� Create Activity Templates to

capture and reuse best practicesLeverage activities in small groups

© 2013 IBM Corporation

� Leverage activities in small groups or large communities

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� Share documents, spreadsheets, presentations, and others without

FilesSpend less time searching for information

presentations, and others without sending large attachments through e-mail

– Tag files so that they're easy to find; add recommendations and comments

– Share files with selected individuals, groups and communities, or make them public

– View sharing properties, such as who has shared a file and with whom, people who have downloaded files

© 2013 IBM Corporation

who have downloaded files– Manage versions and allow others to

upload new versions– Search for text in the title or body of the

file– Organize files in public or private folders– Optionally moderate file submission

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� Blogs help you connect with people - whether you know them or not, whether they are inside or outside

Generate new product and services fasterBlogs

Generate new product and services faster

whether they are inside or outside your organization, whether they are internal or external.

� Readers benefit from the knowledge of subject matter experts.

� Share your unique perspective and expertise — solicit and rate feedback — without worrying about filling up everyone's inbox.

© 2013 IBM Corporation

filling up everyone's inbox.

� Blogs help you communicate with your peers or colleagues and accelerate innovation.

� Optionally moderate blog content

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� An easy way to post, share, and comment on content

WikisImprove efficiency across your organization

comment on content

� A place for you and your teams can collaboratively edit content

– Create wiki pages; enter and edit content using a rich text editor, adding HTML, or editing in wiki markup

– Compare wiki page versions– Subscribe to wiki pages to be notified of

changes– Organize pages hierarchically

© 2013 IBM Corporation

– Organize pages hierarchically– Recommend, tag, and comment on pages– Subscribe to wiki pages to be notified of

changes– Control and assign read access, write

access, or manager access privileges

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• Start discussions and exchange thoughts

ForumsReduce support costs with customer self-help

thoughts

• Brainstorm and collect feedback on new product ideas

• Use stand-alone or integrated within a Community

• Hold public or private discussions

• Foster question-and-answer dialogue

• Optionally moderate forum content

© 2013 IBM Corporation

• Optionally moderate forum content

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Community ForumsEnable self-support and encourage discussions

Like a forum topicto share it withyour followers.

© 2013 IBM Corporation

Sort to view most“liked” topics in a Forum or across

forums.

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� Bookmark any web page and track bookmarks you need quick access to in a single place

BookmarksFaster access to quality information

place� Surface popular bookmarks and see what topics are trending� Enhance search results with relevant, highly rated bookmarks� Find information faster by

leveraging the experienceof others

© 2013 IBM Corporation48

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� Comprehensive update of mobile features

MobileAny time anywhere comprehensive mobile ACCESS

mobile features

� Device specific gestures (i.e. sliding drawers vs. split views)

� Improved usability via native device capabilities

� Camera

� Device contacts

� Open In/Share with the application

© 2013 IBM Corporation

� Open In/Share with the application

� Offline Access

� QR Codes

� Start the mobile app from a browser or another mobile app on the device

Full support for activityStream with 3 rd party

events and theirembedded applications

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Simplified AccessMultiple accounts

MobileAny time anywhere comprehensive mobile ACCESS

Multiple accountsDefault login

Application CustomizationRe-brand and themeCustom service definitionsCustom login formEULA or information pages before granting access

Improved security capabilitiesRemote account provisioning

© 2013 IBM Corporation

Remote account provisioningPassword managementEncryptionRemote wipe & deny accessBuild configuration profile enforcementClientless VPN support

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Embed the Activity Stream in Other ContextsLeverage the activity stream in any

OpenSocial container.OpenSocial container.

Expose as-is or pin to a specific filter (i.e. a community)

Uses embedded applications to enabled full interaction model.

Out of the box integration with IBM WebSphere Portal & Notes 9.0 Social Edition.

© 2013 IBM Corporation51

Social Edition.

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� Drive innovation and improve collaboration through socially-infused

Connections and WebSphere PortalCreate compelling social web experiences in 1-2-3

collaboration through socially-infused experiences

� Allow users to find the right people� Enable customers to provide feedback� Incorporate Connections Apps:

Activities, Blogs, Bookmarks, Profiles, Wikis, Tag Cloud

� WebSphere Portal V7 customers are entitled to IBM Connections Files and Profiles

� Download at http://ibm.biz/BdxFWR

© 2013 IBM Corporation

� Download at http://ibm.biz/BdxFWR

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Exposing IBM Connections Communities

Combine Social Portlets alongside web content and applications

Community Pages for WebSphere PortalInfuse social into Portal pages

� Social data is surfaced through the portal user interface linking multiple pieces together,such as Blogs and existing business content

� Combine Connections Community content with existing applications and media

� Personalize social content to deliver a highly engaging, personalized experience

� Connections Profiles business cards available for user profiles on the web site

Browse through Community Media Gallery

Participate in Community Blogs

© 2013 IBM Corporation53

Extensible via Web Experience Factory

� Code provided by IBM for further customization and enhancements needed for your web experience

� Download at http://ibm.biz/BdxFWR

Include existing additional resources

Wire in tags for quick search links

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� Post your status so that colleagues can see what you are working on

Status Updates Plug-In for IBM Notes

� View status updates from colleagues in your network

� View status updates from colleagues you are following

� Comment on a status posting

� View your board or someone else's board

� View the list of people you follow

© 2013 IBM Corporation54

� View the list of people you follow

� Download at http://ibm.biz/BdxFWD

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� Upload files for your own use or to share with others

Files Plug-In for IBM Notes

� Drag and drop an attached file or a file from your desktop to Files

� Drag and drop or copy and paste a file from Files to your desktop

� Send an HTML link to a file

� Search for files

© 2013 IBM Corporation

Search for files

� Sort files for easier browsing

� Open Connections Files in a browser

� Download at http://ibm.biz/BdxFWx

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Activity Stream in IBM NotesBring social to the end user to accelerate adoption

© 2013 IBM Corporation56

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Interactive notifications in IBM NotesBring social to the end user to accelerate adoption

© 2013 IBM Corporation57

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Personal Files

■ Share any file in the context of your work

IBM Connections Desktop Plug-insEasily share your personal files

■ Personal files experience in Windows Explorer

■ Facilitate ease of sharing of any file on desktop

■ Round trip editing available in Windows Explorer

Community Files and Media Gallery

■ Communities that have a files component can be added to the Windows Explorer view

© 2013 IBM Corporation

■ “My Communities” are discovered by search and via a picker

■ Public Communities are discovered by search with type ahead

■ Media Gallery files will be shown mixed in with the Community files view

─ Previews can be shown only for those media files that are in the media gallery

■ Round trip editing available in Windows Explorer

■ Download at http://ibm.biz/BdxFWF

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IBM Connections content is directly accessible from

Enhanced Microsoft Outlook IntegrationYour choice of tools

directly accessible from Outlook

� Share files easily by sending links instead of attachments

� Drag-n-drop email messages and attachments directly to the IBM Connections sidebar

� Receive live updates from your colleagues, communities and files

© 2013 IBM Corporation

files

� Automatically syncs Social Network directory data to Outlook Contacts

� View activity stream via Outlook Social Connector Drag the file right

Into an email messageTo send a link to an

IBM Connections file.

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Use the IBM Connections Plug-in for Microsoft Office

IBM Connections and Microsoft OfficeAccess common tasks in Connections

Access Connections features and search

Plug-in for Microsoft Office to extend your social network to your documents

■ Add a document to Files, Communities, Activities, Blogs or Wikis

■ Create a To-Do item in an Activity

■ Create a Bookmark from a URL embedded in a

© 2013 IBM Corporation

URL embedded in a document

■ Insert a Bookmark or a Profile into a document

■ Search for Connections content

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� SharePoint widget available for Connections Communities

IBM Connections and Microsoft SharePointAdd robust social capabilities to legacy SharePoint content

Connections Communities

� Access and Edit Microsoft SharePoint files

� Open and add files to SharePoint Libraries from within a Connections Community

© 2013 IBM Corporation

� Download at http://ibm.biz/BdxFWE

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� Turn dashboard insights into team action with activities integration

Collaborative Decision MakingIBM Connections and

IBM Cognos 10 IntegrationCollaborative decision making

with activities integration

� Use search integration of Connections assets to discover the information you need fast for collaborative decision making

� Build decision networks to engage the right people at the right time

© 2013 IBM Corporation62

Customer Feedback of the Integration : “In making decisions we need to access the right

stakeholders and experts. Social Media allows us to bring those people together and access the Trusted Information in Cognos 10.”

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● Plugin for Rational Team Concert (RTC) web interface

IBM Connections and IBM Rational Team Concert IntegrationDevelopers can share and interact with the social network

● Plugin for Rational Team Concert (RTC) web interface

● Enables Rational Team Concert development teams to collaborate with all stakeholders via Connections

─ Connects RTC User Accounts to Connections User Accounts

─ Connects RTC Projects to Connections Communities

─ Enables viewing of Connections Business Cards within RTC Web UI

● Makes it easy for developers to share and interact with the social network

─ Easy to share RTC Work-items as Blog Entries, Forum

© 2013 IBM Corporation63

─ Easy to share RTC Work-items as Blog Entries, Forum Posts or Status Updates

─ Browse and Search Connections from within the RTC Web UI

● Complements existing ways to integrate RTC and Connections

─ Both systems support dashboard widgets/gadgets

─ Both feature comprehensive REST APIs

� View the online demo

IBM Confidential

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Social EverywhereExpand the reach of IBM Connections

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Social business is an investment in your technology infrastructure

IBM is committed to Open Standards

Foundation for a Social BusinessIt's about the people and information

IBM is committed to Open Standards to enable integration across your critical business applications

saml, aria, html5

© 2013 IBM Corporation65

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OpenSocial� Standard API to share social data across applications.

Enables secure integration of non-trusted gadgets for in-

Expand Openness in IBM ConnectionsBring collaboration to the user's context

Available In:� Enables secure integration of non-trusted gadgets for in-

context collaboration.

� IBM is on Board of Directors and invented Embedded Applications

ActivityStrea.ms� Primary event propagation mechanism for Social Business

� Contain events and the means to act upon them in-context (via Embedded applications)

Available In:

© 2013 IBM Corporation

� IBM is lead editor

OAuth� Delegated Authorization for integration without federated

identity

� Can use a variety of authentication mechanisms (SAML, etc.)

� Cornerstone for secure authorization in heterogeneous environments

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Expand Openness in IBM ConnectionsBring collaboration to the user's context

SmartCloud

© 2013 IBM Corporation67

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Flexibility of deployment options Flexibility of deployment options Support a large set of system platforms and deploym ent options

© 2013 IBM Corporation68

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IBM ConnectionsSingle Codestream Across Cloud and On-Premises

© 2013 IBM Corporation

IBM PureSystemsIBM Connections

On-Premises

IBM SmartCloud

IBM WebSpherePortal

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Unified APIs for the IBM Social Business ToolkitProvide exceptional work experience

New APIs and services designed to help developers build

unified user experiencesand

Activity Streams

Embedded Experiences Share Box

© 2013 IBM Corporation

andconsistent extensibility

independent of product, delivery model (cloud, on-premises), and client type

(desktop client, browser, mobile)

http://ibmsbt.openntf.org

Collaboration- Communities- Activities- File sharing- Wikis, forums- ...

Unified Communication

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IBM ConnectionsAdd-ons

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IBM Connections Content Manager

Views*Views*

Nested folders Check in / out

documents

Count and sort by number of

Nested folders Check in / out

documents

Count and sort by number of

© 2013 IBM Corporation

*ViewsTrash can for “soft” delete

by number of Likes and

Downloads

*ViewsTrash can for “soft” delete

by number of Likes and

Downloads

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IBM Docs brings to life IBM Connections Files

IBM DocsImprove simplicity and efficiency by which teams build documents

Connections Files

Preview, present and print files without downloading

Web-based editors for creating and sharing documents, spreadsheets and presentations

Real-time co-editing

Soon: IBM Docs available in Mobile

© 2013 IBM Corporation

Mobile

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IBM Social Business AGENDAFrom Today into the Future

Soc

ial B

usin

ess

Soc

ial B

usin

ess

Align Organizational Goals & CultureAAAAAAAA

Gain Social TrustGGGGGGGG

Engage through ExperiencesEEEEEEEE

Network Your Business ProcessesNNNNNNNN

© 2013 IBM Corporation74

Soc

ial B

usin

ess

Soc

ial B

usin

ess

Design for Reputation & Risk ManagementDDDDDDDD

Analyze Your DataAAAAAAAA

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Start your Social Business Journey with IBM Social Business Agenda Accelerating the value from connecting people in and outside the organization

Soc

ial B

usin

ess

Soc

ial B

usin

ess

Align Organizational Goals & CultureAAAAAAAA

Soc

ial B

usin

ess

Soc

ial B

usin

ess

Gain Social TrustGGGGGGGG

Engage through ExperiencesEEEEEEEE

Network Your Business ProcessesNNNNNNNN

Design for Reputation & Risk ManagementDDDDDDDD

Analyze Your DataAAAAAAAA

© 2013 IBM Corporation

Source: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter,ISBN: 0132618311, Copyright © 2011, IBM Press

Analyze Your DataAAAAAAAA

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The Social Business Agenda Strategy Workshop provides the overall business linkage for successfu l Social Business transformation

Business Value Assessment (BVA)AGENDA

Can you show some part of

the solution in my

environment?

What is my Social

Business strategy?

What could or should we

do with a social

business solution?

What does the social business

experience look like for

us?

How can we financially justify our

social business solution?

ValueAlignment

Day inthe LifeDemo

BusinessCase/ROI

AGENDA Strategy

Workshop

Solution Workshop

© 2013 IBM Corporation

environment?strategy? solution? us? solution?

AAAAAAAA GGGGGGGG EEEEEEEE NNNNNNNN DDDDDDDD AAAAAAAA

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� IBM Content Collector for IBM Connections helps organizations to manage compliance in the social business

IBM Connections and IBM Content Collector for Compliance

� IBM Content Collector archives content from files, blogs, wikis, activities, forums, bookmarks and profiles to make it available for eDiscovery

� IBM Content Collector is part of the IBM Information Lifecycle Governance portfolio offering organizations a comprehensive strategy for enterprise wide compliance and governance solutions

� More information:

© 2013 IBM Corporation

� More information:http://www.ibm.com/software/data/content-management/content-collector/

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� All Connections posts, comments, blogs, etc will be logged instantly and made available for eDiscovery

IBM Connections and Actiance Vantage for Compliance

� Vantage™ for IBM Connections helps organizations to manage compliance across all IBM Connections apps

� Real time integration captures all actions instantly:

� Real-time content monitoring

� Support keyword blacklist

� Granular policies to map compliance requirements by user type

© 2013 IBM Corporation

� eDiscovery via full web UI

� Send alerts via email, e.g. when user posts content with blacklisted phrases

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Social BusinessKey Focus Areas

© 2013 IBM Corporation79

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IBM's Social Business LeadershipThe Foundation to deliver “social”

wherever it is required to increase usage and encourage adoption

Comprehensive out-of-the-box solution for cloud,

Native mobile support for phones and tablets

Pipeline of innovation from IBM Research allows us to deliver new value faster

Comprehensive out-of-the-box solution for cloud, on-premises and hybrid

Widest range of deployment options to protect existing information technology investments

Proven Scalability and Open Standards based architecture

2X A Leader! Forrester Worldwide Market Leader for 3 years in

Leader in Aragon Research Globe for

IBM is in the leader quadrant in the Gartner

allows us to deliver new value faster

Social meets Business Process – it's time for a transformation

© 2013 IBM Corporation

2X A Leader! Forrester Wave Enterprise Social Platform and Cloud Strategies for Online Collaboration Software Vendors

Leader for 3 years in a row!

Research Globe for Enterprise Social Software

quadrant in the Gartner Magic Quadrant for Social Software in the Workplace, August 2011

1Source: Gartner Magic Quadrant for Social Software in the Workplace, August 20112Source: The Forrester Wave™: Enterprise Social Platforms, Q3 2011 and The Forrester Wave™: Cloud Strategies for Online Collaboraton Software Vendors, Q3 2012, Forrester Research, Inc 3Source: IDC: Number 1 position from 2009-2011, IDC Worldwide Enterprise Social Software 2011 Vendor Shares, doc #235273, June 2012.4Source: Aragon Research Globe for Enterprise Social Software, Aug 2012

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Why IBM is your best 'Social Business' Partner� Market Leadership recognized by IDC, Gartner & Forr ester

– IBM is #1 Market Share Leader in Social Software Pl atforms (IDC, June 2010-11)

– 35% of Fortune 100 companies have purchased IBM Soc ial Collaboration Software

– OpenSocial specification design leadership– OpenSocial specification design leadership

� Socially Designed for User Engagement– 5th major release since June 2007

� Social “Everywhere” Strategy vs Pay Everywhere

– Investment Protection: Comprehensive out-of-the-bo x integration and widest range of deployment options to protect exist ing information technology investments

– Enterprise Social Software: Proven Scalability, Op en Standards based architecture ... We “socialize” your applications

� Extensive Mobile support

© 2013 IBM Corporation

� Extensive Mobile support

– Blackberry, iPhone, Android & Nokia S60 3rd & 5th e dition

� Deep Industry Skills and Social Transformation Expe rience

– AGENDA: Deployment, Integration and Adoption 'Best Practices'

– Time to Market Advantage: Enabling the next genera tion of socially-enabled solutions on customers' existing investments and he terogeneous platforms

� Pipeline of innovation from IBM Research delivers n ew value faster

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Check out what's new on IBM Connections

IBM Connections 4.0 Overview Demo http://www.youtube.com/watch?v=JOynRkYWFSM

Android Demo on YouTube http://www.youtube.com/watch?v=-hY4z3amdt8

iPad Demo on YouTube http://www.youtube.com/watch?v=OPS6dpO_N8o

Check out 4.5 in Greenhouse http://bit.ly/ConnNextBeta

© 2013 IBM Corporation

Sample Community in Greenhouse http://bit.ly/40Community

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New IBM Social Landing Pagehttp://ibm.com/social

External Resources and Information

Latest product info, research, podcasts, and more

http://www.ibm.com/lotus/connections

IBM Connections Team Bloghttp://ibmsocialsoftware.com

Assets, discussion, and opinion about driving the adoption of IBM social software http://www.ibm.com/blogs/socialbusiness

© 2013 IBM Corporation83

App/Widget Cataloghttp://catalog.lotus.com

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Social Business is not an option – it's a mandate

Social Business transformation delivers real business value

is not an option – it's a mandate

Becoming a Social Business is easy with IBM Connections

© 2013 IBM Corporation

Start Your Social Business Journey Now!

business value Connections

ibm.com/social

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© 2013 IBM Corporation85

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Customer Differentiation: IBM technology powers more Internet Retailer Top 500 sites than any other Multi-Channel platform

Range Rank Company Name 2 Staples Inc. 7 Sears Holdings Corp. 8 Liberty Media Corp. (QVC) 14 SonyStyle.com 16 *Costco Wholesale Corp. 21 L.L. Bean Inc. 22 Target Corp. 30 *Avon Products Inc.

Top

2011 Report

WebSphereCommerce powers over $27 Billion of Internet Retailer 33 Redcats USA

43 Home Depot Inc., The 45 1-800-Flowers.com Inc. 54 Scholastic Inc. 56 Abercrombie & Fitch Co. 58 Follett Higher Education Group 74 Disney Shopping Inc. 85 Northern Tool + Equipment Co. 86 Bass Pro Outdoor Online LLC 91 Lowe's Cos. Inc.

103 Harry and David Holdings Inc. 127 The Children's Place Retail Stores Inc.137 Dillard's Inc. 138 VF Corp. 153 LifeWay Christian Resources 164 Coach Inc. 166 Hallmark Cards Inc. 171 Ritz Interactive Inc. 179 Panasonic Corp. of North America 196 Fossil Inc.

Top 100

Internet Retailer sales in the IR Top

500.

This is over 2x more than our nearest

competitor ATG ($12 Billion)…

and more than all of our main

© 2013 IBM Corporation

196 Fossil Inc. 200 Borders Direct 214 JoS. A. Bank Clothiers Inc. 238 IKEA.com 240 TimeLife.com 247 BJ's Wholesale Club 252 Sam Ash Music Corp. 281 Moosejaw Mountaineering 282 Boscov's Department Store LLC 299 West Marine Products 331 1800Mattress.com 332 David's Bridal Inc. 363 The Men's Wearhouse Inc. 366 Sterling Jewelers 376 Bealls Inc.

*2012 Go Live

Top 300

Top 400

our main competitors (ATG,

GSI Commerce, Fry, and Microsoft)

COMBINED.

Two-thirds of the Top 100, and >50% of

the Top 250 WebSphere

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Industry Solutions

Software Solutions Group

BusinessAnalytics

SocialBusiness

IBM Integrated Software Solutions Portfolio

Analytics

EnterpriseContent Management

Commerce

Commerce

Enterp. Marketing Man.

Portal

Business

© 2013 IBM Corporation

CommerceMarketing Man.

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2012• $16B+ in 30+ Acquisitions Since 2005

• 10,000+ Technical Professionals

• 7,500+ Dedicated Consultants

• Largest Math Department in Private Industry

• 27,000+ Business Partner Certifications

Investing to Enable Our Customers

Risk and Regulatory Analytics

Advanced Security Analytics

Price & Promotion Optimization

Supply Chain Optimization

Compensation & Sales Performance Management

pureXML

pureScale

Pervasive Content

Stream Computing

Content Analytics

Advanced Case Management

Workload Optimized Systems

Social Analytics/Consumer Insight

Decision Management

• 27,000+ Business Partner Certifications

• 8 Analytics Solutions Centers

• Optimized hardware and software offerings

• 100 analytics-based research assets;almost 300 researchers

Risk and Regulatory Analytics

© 2013 IBM Corporation

2005

Autonomic Operations

Developer Productivity

Deep Compression

88

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Financial governance Governance, compliance, risk management

Financial risk management

Master data managementData and document capture Data warehouse appliances

B2B integration,

Turn information into insights

Deepen engagement with customers,

Sales Performance Mgmt.

Information Optimization

New IBM Acquisitions complement and enhance our ability to deliver value to clients

Threat analytics

Web analyticsB2B integration,

Procurement and sourcing

Enterprise marketing management

Cloud-based analytics

BPM for LOB

Social enterprise management

Cloud integration

with customers, partners, and employees

Enable agile business processes and applicationsOptimize business

Deliver enterprise mobility

Mobile computing platform

Cust. ExperienceMgmt.

© 2013 IBM Corporation

Enterprise asset management

Security intelligence

*acquisitions since 2010

Software testing for complex systems

Accelerate product and service innovation

Network automation Endpoint management

Optimize business infrastructures

Manage risk, security, and complianceB

usin

ess

Nee

d

89

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Businessstrategy andplanning

Apps

• Smarter Commerce• Social Business• BI & Analytics• Etc.

Platforms• Networks• Devices• OS’s

Vodafone

IBM´s Integrated Approach for the Mobile Enterprise

planning

Open cross-platform development

Process & transaction integrity

End-to-end security and

Full lifecycle solutions

• Etc.

© 2013 IBM Corporation90

IBM Mobile Enterprise

Integration with backend systems, enterprise data and cloud

End-to-end security and management

Open � Governed � Integral

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IBM Mobility Apps for Social Business, Business Intelligence & Analytics and Commerce makes you independent from your workplace

© 2013 IBM Corporation91

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Friedel JonkerDipl.-Kaufmann

Wilhelm-Fay-Strasse 30-34D-65936 FrankfurtDipl.-Kaufmann

Software Client LeaderRetail & CPIBM Software Group

D-65936 Frankfurt

Phone (+49)-69-6645-1227Fax (+49)-69-6645-5640Mobile (+49)[email protected]

More information from IBM and me. Look at Xing, Linkedin, Youtube, Twitter, Scribd, Slideshare, Lotus Greenhouse and Pinterest.

http://pinterest.com/fjonker/Selection of Companies on my Networks:

© 2013 IBM Corporation92

http://pinterest.com/fjonker/

Join my Networks as Philip Kotler (North.West.Uni), Manfred Krafft (WWU Münster), Thomas H. Davenport (Babson College), Peter Weill (MIT), Jeanne W. Ross (MIT), Andrea Back (St. Gallen), Jon Katzenbach (Booz), Genie Z. Laborde (I.D.E.A.), Daniel Pink, Ross Dawson (AHT) Charles Savage (KEE), Soumitra Dutta (INSEAD)Chuck House (Stanford Uni.), Thomas Hutzschenreuter (WHU), Gunter Dueck (IBM), David Croslin and other leading Thinkers and Practitioners have already done it.

Business is People ☺

3M, Amadeus, Ameriprise, Booz & Company, Citigroup,

Daimler, Deutsche Bank, Deutsche Telekom,

Deloitte & Touchee, EDEKA, Ernst & Young, IBM, Kais ers,

Lufthansa, McKinsey, Nestle, Nokia, OBI, O2, P&C, R EWE,

Samsung, Sears, Siemens, Swisscard, Tengelmann,

Thomas Cook, TUI, Vodafone, Volkswagen and more.