ibm redguide api economy
TRANSCRIPT
IBM Red Guide – Power of the API Economy - © 2014 IBM Corporation
IBM Red Guide – Power of the API Economy
API Economy
Kerrie Holley, IBM Fellow
IBM Research
IBM Red Guide – Power of the API Economy - © 2014 IBM Corporation 2
Discussion Items
Why an IBM Red Guide?
Key Messages Content of the Red Guide
Conclusions
IBM Red Guide – Power of the API Economy - © 2014 IBM Corporation
Why an IBM Red Guide on the API Economy?
• There is a new era, 4th era of IT, upon us which is disrupting industries:
• Just as the cloud has changed IT consumption, the API Economy is changing consumption and delivery of business services
• Heavy focus on API Economy around integration, API management, and cloud and less focus on API Economy as fuel for disruption, re-imagining business processes, and competing in the new digital era
• IBM’s API Red Guide focuses on the business advantages of the API economy
IBM Red Guide – Power of the API Economy - © 2014 IBM Corporation
Major waves of technology – 4th era of IT
Back OfficeComputing
Client Server PC - 1981
World Wide Web and eBusiness
Confluence of Social Mobile Cloud Analytics / Big Data
90’s80’s60’s We are here
IBM Red Guide – Power of the API Economy - © 2014 IBM Corporation
Mega trends
4th Era of IT
Mobile - Social – Cloud - Analytics / Big Data
Increasing Complexity / Yet More
Fast Pace
Contextual Overload
Growing Scale / Lower Barrier of Entry
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Discussion Items
Why an IBM Red Guide?
Key Messages Content of the Red Guide
Conclusions
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Enterprise value is coming from the extension of IT beyond the enterprise … this is the New Era
For most major market companies, many mission critical applications have reached the point of diminishing return in their ability to affect customer acquisition, reduce customer churn or improve brand loyalty and don’t reflect the vast majority of IT spend
Vast majority of IT dollars spent on applications is at the edge of the enterprise, where technology meets consumers, engaging systems or Apps
APIs are key to accelerating value, volume and adoption by enabling open platforms for innovation and competition.
Companies are adopting the API economy to make adoption of their value propositions incredibly simple
Key Messages
IBM Redguide: Power of the API Economyhttp://www.redbooks.ibm.com/abstracts/redp5096.html?Open
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There are several reasons companies are embracing and leveraging the API economy:
–Enable simultaneous launch of new services and products across multiple channels.
–Desire to monetize the rich set of assets and data owned by their company.
–Distributing content to users in a more flexible manner (beyond a website or RSS feed) under criteria that the company can control (when, how, what)
–Reduce /eliminate duplicative development efforts – across multiple apps and multiple platforms.
–Enable IT legacy transformation.
–Re-imagine business processes
Key Messages
IBM Redguide: Power of the API Economyhttp://www.redbooks.ibm.com/abstracts/redp5096.html?Open
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Discussion Items
Why an IBM Red Guide?
Key Messages Content of the Red Guide
Conclusions
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API Economy – Why Does it Matter
Lifecycle of the API Economy
Emergence of purpose driven platforms
Business agility and innovation with SOA and APIs
API adoption models
Conclusion
Content of the Red Guide
IBM Redguide: Power of the API Economyhttp://www.redbooks.ibm.com/abstracts/redp5096.html?Open
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Companies seek to be essential, what better example of achieving that goal than when your core, franchise product is a verb used in all forms of media and conversation to describe searching the Web?
Companies that are essential have a business purpose driven platform with many or all of the following attributes:o Engaging customer experienceo Proprietary storefront and often a marketplaceo Platform SDK for developers along with developer portal o Promotes eco system of partners and developers using partner & public APIso Recognizes that traditional channels cannot reach long tail – encourage co-innovation o Privately labeled seamlessly integrated front end for any device or Internet thingo Platform is a strategic control point and source of innovation o Enterprise App store for easy access to business services
Rise of Business Purpose Driven Platforms
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The API Economy
External EcosystemExternal
Ecosystem
Marketplace
Marketplace
SolutionsAppAppAppApp
APIAPI
Softwareas a
Service
Softwareas a
Service
Platform as aService
Platform as aService
API EconomyAPI Economy
APIAPI
analyticsanalytics
APIAPI
Infrastructure as a Service
Infrastructure as a Service
commercecommerce
APIAPIservicesservices
APIAPI
Cloud Operating Environment
Cloud Operating Environment
Traditional
Middleware-based
Workloads
Traditional
Middleware-based
Workloads
Services & Composition PatternsServices & Composition Patterns
API & Integration Services
API-accessible business services made available to third-party innovators composing solutions
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New models of product and service innovation emerging
New Modes of EngagementSystems of Record
Data & Transaction Integrity
Smarter and Mobile Things
• Data & Transactions
• App Infrastructure
• Virtualized Resources
• Expanding Interface Modalities
• Big Data and Analytics
• Social Networking
Next Generation
Architecture
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Discussion Items
Why an IBM Red Guide?
Key Messages Content of the Red Guide
Conclusions
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Final version of redguide will be published in January 2015, please review, RATE and comment
Post to my Facebook Page or tweet (see next page) or email me your thoughts, real world experiences, etc.
Planned book titled, “Title: The Power of the API Economy, Sub Title: Rethinking Disruption and Becoming a Digital Business, ISBN: 0134136969 / 9780134136967, send me your thoughts on any content which would make such a book a valuable part of your reading list
Conclusions
IBM Redguide: Power of the API Economyhttp://www.redbooks.ibm.com/abstracts/redp5096.html?Open
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Thoughts?
Kerrie holley ; [email protected]
twitter.com/kerrieh
http://www.facebook.com/KerrieHolleyIBM
http://www-03.ibm.com/developerworks/blogs/page/ClientSOA
IBM Redguide: Power of the API Economyhttp://www.redbooks.ibm.com/abstracts/redp5096.html?Open