ibm mobility strategy

© 2009 IBM Corporation

IBM Mobility StrategyTed Stanton, Executive ConsultantIBM Collaboration Solutions Tiger Team

IBM Lotus Mobility Konferenz Schloss Hohenheim, 20. Oktober 2010

© 2010 IBM

Mobile Business – Zukunft der Informationstechnologie

World’s largest Information Technology Company

– $103.6B Revenue, $16.7B Income

~400,000 full time regular employees; ~100,000 contractors:

– 5,970+ executives – 39,700+ managers

Operations in 170 countries, divided into 5 operating teams and/or markets:

– North America, Japan, North East Europe, South West Europe, Growth Markets

Key business segments:– Global Technology Services – Global Business Services– Systems and Technology Group– Software Group

A highly diverse workforce:

•50% workforce has less than 5 years of service

•62% workforce is in our services business

•50% of employees work remotely – not from a traditional IBM office

•71% of our employee population is outside USA

•15% of population comes from acquisitions & outsourcing deals

IBM at a Glance

© 2010 IBM


• APPLICATION DEVELOPMENT

• TRAFFIC MANAGEMENT

• ANALYTICS

• INFORMATION STORAGE

• UNIFIED COMMUNICATIONS

• SMART ASSET MANAGEMENT

• APPLICATION MANAGEMENT

• BUSINESS PROCESS INTEGRATION

20 x

2 B

More Mobile Data /Content

Smart Mobile Devices

20 x More Mobile

Cloud Subscribers

$700 B

15 x More Mobile

Apps / Services

4 x More Mobile

Transaction Spending

Mobile eCommerce Spend

IT Industry 2015 Mobile Spending

$250 B

Explosive Mobile Growth thru 2015 Depends on Infrastructure

© 2010 IBM


Mobile Growth Opportunities

Mobile Devices are a Catalyst for IT Growth

Just like the browser sparked the growth of the Web and e-business, mobile

devices are bringing on new opportunities, growth, and IT spending.

© 2010 IBM


The Mobile Business Ecosystem

Mobile Devices Telco/Communications Service Providers

Enterprise Mobile Services

Mobile Applications

© 2010 IBM


Stimulating Innovation and Collaboration

Accelerating Time-to-Market

Harnessing new Business Models

Transforming Charging and Billing

Leveraging 360° view of customers

Improving Order-to-Service

Evolving the Network

Enabling service & Customer Assurance

Managing Security end-to-end

170 of the top 198 Communications Service Providers Have Selected IBM

Every day over 1 Billion mobile subscribers are

touched by IBM software solutions

© 2010 IBM


Over 100 Million Mobile Phones Shipped this Year Will Include IBM Technology

80% of the world’s smartphones contain

software generated by IBM development

products

© 2010 IBM


IBM Research mobile lessons learned: Interaction patterns

Typical mobile interaction is very short• < 1 minute for most interactions (making vs. filling time)• Consumption predominates

Context shapes and constrains use• What people do and how long they have to do it

Interruptions are common

Common interaction patterns:• Monitoring• Information seeking• Information availing / entertainment

© 2010 IBM


IBM Mobile Offerings

Tivoli Maximo Everyplace

Lotus QuickrLotus Notes TravelerLotus Sametime Lotus Connections Lotus Mobile ConnectMobile Portal AcceleratorLotusLive meetingsLotus Expeditor

WebSphere Commerce

Cognos Go! MobileCognos BICognos NowSPSSIBM Smart Analytics System

Rational DOORSRational Software Architect Rational Modeling Communications Applications plugin for RSARational TeamConcertRational SDL SuiteRhapsodyMobile Mashup

WebSphere Portal Mobile Portal Accelerator

WebSphere Application Server WebSphere sMashIMS ConnectorWebSphere Presence ServerWebSphere XDMS ServerWebSphere Telecom Web Services Server

Tivoli Service Automation ManagerTivoli Usage and Accounting ManagerTivoli Provisioning Manager

Tivoli Access ManagerTivoli Federated Identity ManagerTivoli Security Information and Event Manager

Tivoli Network Performance Manager, Tivoli Netcool OMNIbus & Network Manager, Tivoli Netcool/Impact, Tivoli Netcool Service Quality Manager Center, Tivoli Netcool Performance Flow Analyzer

Smart Business Dev & Test CloudSmart Business Storage CloudSmart Analytics CloudIBM CloudBurst

Rational Clear CaseIntelliden R-Series

Mobile Enterprise Services

WebSphere Dynamic Process EditionTelecom Content Pack

Lombardi BlueprintContent Manager OnDemand

Optim Data Growth Solution for Amdocs

Rational FocalPointRational System Architect

Rational Software Architect Rational Modeling Communications

Applications plugin for RSAInfosphere Business Glossary

DB2, Informix, solidDBOptim, Guardium

InfoSphere Foundation ToolsTelecom Data Warehouse

InfoSphere MDMInfoSphere MDM for PIM

ECM / FileNetInfoSphere Streams

ILOG

Tivoli MonitoringTivoli Business Service Management

Tivoli Composite Application Manager

SPDE

© 2010 IBM


Ranked #1 in Travel Category of App Store

Native application built for iPhone, iTouch, and BlackBerry

Built by IBM Interactive

Leverages IBM middleware to extend a SOA

Increases the use of IBM SOA based middleware: WebSphere App Server, DB2, MQSeries, WebSphere Web 2.0 Feature Pack

Extending the Enterprise to Mobile with IBM Software

Multi-channel Mobile customer experience leveraging a common back-end services layer

© 2010 IBM


Reaching Mobile Banking Customers with IBM Software and Services

Mobile Banking from ING DIRECT Canada

Runs on iPhone, iPad, and BlackBerry

Provides remote banking for ING Direct customers

A collaborative effort between ING DIRECT and IBM GBS

Extends the ING DIRECT Canada transactional Web infrastructure based on:

IBM WebSphere Application ServerIBM Rational Application Developer 7.5 and Rational Software Architect 7.5

© 2010 IBM


Integrated brand experience to meet consumer shopping needs across all channels:•Consistent promotions across Store, Mobile, Web, and Catalog•Buy On Mobile / Buy Online, Pickup in Store•Mobile SMS for Order Status, text to bring purchase to your car•“Endless Aisle” uses Kiosk to save the sale if out of stock in store

IBM WebSphere Commerce provides the underlying e-commerce platform behind the Sears cross-channel shopping experience

Sears: Extending The Shopping Experience to Mobile Devices

Mobile Web Catalog

Store

Kiosk

Pickup in Store

© 2010 IBM


Collaboration is the killer mobile solutions for IBMers

Email, contacts and calendar (Lotus Traveler, iNotes Ultra-light)

Virtual Private Network or VPN (Lotus Mobile Connect, Cisco, AT&T)

Anti-malware (sMobile)

Device management (Lotus Traveler, iPhone Configuration Utility, Tangoe)

Collaboration and social networking (Lotus Connections, Lotus Live, Sametime)

Document viewing (Symphony, Office, PDF)

IBM applications (w3)

© 2010 IBM


Geography BlackBerry Nokia S60 Apple iOS Windows Mobile

Google Android

Lotus Traveler

TOTAL

Europe 3,200 4,300 5,500 200 10 10,010 13,210

North America 18,500 25 2,7501 300 10 3,085 21,585

Australia/New Zealand

1,750 200 650 150 0 1,000 2,750

Singapore 650 300 500 50 0 850 1,500

China (GCG) 330 70 1950 200 380 300 2,930

India 1,500 300 200 0 0 500 2,000

Japan 900 0 2,000 0 0 2,000 2,900

Latin America 500 750 250 10 0 1,010 1,510

TOTAL 27,3303 5,945 13,800 910 400 21,055 48,3852

Smartphone & Tablet Usage Inside IBM

1. Breakdown of US iOS users: 1,850 iPhone (Traveler), 298 iPad (Traveler), 118 iPod Touch (Traveler), 153 iPhone (iNotes Ultra-light), 23 iPad (iNotes Ultra-light)2. 100,000 corporate liable cell phones, data cards and Blackberries. Another 50,000 employees are reimbursed for wireless expenses. 3. The only approved smartphone solution for Sensitive Personal Information (SPI) is BlackBerry

© 2010 IBM


Mobility and “bring your own device” drivers

Past: Employees had better laptops/desktops at work than they did at homePresent: Employees have better devices at home

Past: IBM supplied all or much of what employees needed/wantedPresent: Employees are taking the initiative and dictating what devices they want to use

Past: IBM dictated what devices/services employees could use based on a rigid one-size-fits-all-modelPresent: Employees are telling IBM CIO what they want to use to do their jobs

Past: Employees worked 9am to 5pm at an IBM officePresent: Employees work remotely and need to collaborate/work with employees worldwide

Past: IBM lags behind our competition in terms of the number of employees enabled with smartphones with access to email (50K) Future: Goal of 100,000 enabled devices by 2011

© 2010 IBM


Geography BlackBerry Nokia S60 Apple iOS Windows Mobile

Google Android

Lotus Traveler

TOTAL

Europe 3,200 8,900 12,700 800 6,500 28,900 32,100

North America 18,500 25 20,000 500 20,000 40,525 59,025

Australia/New Zealand

1,750 300 300 10 610 2,360

Singapore 550 300 1,800 50 1,200 3,350 3,900

China (GCG) 460 80 2700 290 500 1000 4,030

India 1,500 0 1,500

Japan 900 0 2,500 0 0 2,500 3,400

Latin America 5,000 5,000 5,000

TOTAL 26,860 14,605 40,000 1,640 28,210 84,455 111,315

End of Year 2011 Projected Smartphone & Tablet Usage Inside IBM

Change since 2010 - 2% 246% 290% 82% 7048% 401% 230%

© 2010 IBM

Mobile Business – Zukunft der InformationstechnologieAgenda

09:30-09:35 am Welcome and moderation with Sascha Pallenberg

09:35-10.00 am Harald Kiehle, IBM Business Leader Smarter Work with the explanation of the growth play Smarter Work and the focus on IBM mobility

10:00-10:30 am Ted Stanton, Sales Executive Portal and Collaboration Tiger Team. Keynote IBM mobility strategy and milestones for the next 5 years until 2015. Why it´s important for IBM.

10:30-11:15 am Fares Zaier, Sales Leader IMT germany and Michael Hoffmann IBM Lotus mobility solution practises on the iPad and mobile trends in the market

11:15-11:45 am coffee

11:45-00:15 pm Berlecon research: Enterprise mobility 2011 - Nicole Dufft

00:15-00:45 pm TüV Rheinland - Mobile driving licenses with BP ebf - Business partner reference story

00:45-02:00 pm Lunch

02:00-02:30 pm Sascha Pallenberg – asia market - mobile communication in the flux

02:30-03:15 pm RIM BP Axel Conrad with BlackBerry and Lotus Connections - Business partner reference story

03:15-04:15 pm Prof. Dr. Martin Welsch WPLC chief technology adviser WebSphere Portal lab Boeblingen – Schoenaich – Mobility and more … in context.

04:15-04:45 pm coffee and cookies

04:45-05:15 pm Dr. Ewald Wessling-external speaker to explain the changes mobility makes an impact to the future

05:15-05:45 pm Harald Kiehle with conclusion and summary. Why mobility is just the top of the iceberg of what our customer needs and is looking for

ibm mobility strategy

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