Put your business in Motion:

Become a Mobile Enterprise

Girish Dhanakshirur STSM, Master Inventor, IBM Worklight Development

Five mobile trends with significant implications for the enterprise

1. Mobile is primary

91% of mobile users keep

their device within arm’s

reach 100% of the time

5. Mobile enables the Internet of

Things

Global Machine-to-machine

connections will increase from 2 billion

in 2011 to 18 billion at the end of 2022

2. Insights from mobile data

provide new opportunities

75% of mobile shoppers take

action after receiving a

location based messages

4. Mobile must create a

continuous brand experience

90% of users use multiple

screens as channels come

together to create integrated

experiences

3. Mobile is about transacting

96% year to year increase in mobile cyber

Monday sales between 2012 and 2011

Customers

Employees

Partners

Citizens

125+ patents for wireless inventions in 2012, bringing the total to 270

1H

Emptoris Rivermine Telecom Expense Management

2012

IBM announced: IBM Mobile Foundation

IBM Endpoint Manager

Named leader in interactive design

IBM acquired: Tealeaf CX Mobile

2H

IBM announced:

Managed Mobility

and MAPM Services

and

IBM Security Access Manager

for Cloud and Mobile

IBM announced: IBM Mobile Development Lifecycle Solution

IBM announced: IBM Connections Mobile

IBM acquired:

IBM Cast Iron

2013 1H IBM announced:

IBM acquired: Urban Code DevOps Platform

Expanding out mobile portfolio with new capabilities

Industry Solutions

IBM & Partner Applications

Banking Insurance Transport Telecom Government Retail Healthcare Automotive

Application & Data Platform

Str

ate

gy &

De

sig

n

Se

rvic

es

Cloud & Managed Services

Devices Network Servers

Deve

lop

me

nt &

Inte

gra

tion

Se

rvic

es

Management Analytics Security

IBM MobileFirst Offering Portfolio

Industry Solutions

IBM & Partner Applications

Banking Insurance Transport Telecom Government Retail Healthcare Automotive

Stra

tegy

& D

esi

gn S

erv

ice

s

Cloud & Managed Services

Devices Network Servers

Deve

lop

me

nt &

Inte

gration

Service

s

Management Analytics Security

IBM MobileFirst Offering Portfolio

Application & Data Platform

IBM MobileFirst Platform offers:

Native, web, or hybrid app development

Tools to build & test high quality apps for many devices

Management, security, continuous delivery & distribution of apps

Easy connectivity to existing data & services for mobile usage

On-premises or managed service delivery

For clients who need to:

Quickly develop and deploy high quality mobile apps across multiple platforms

Seamlessly connect rich mobile applications to enterprise data and services

Key offerings:

IBM Worklight

IBM Rational Test

Workbench

IBM Mobile Application

Platform Management

Services

IBM MobileFirst Platform

Challenges

Company estimated that up to 40 percent of its future business would

come from providing mobile accessibility to its products and

services. They sought a solution that would provide the scalability

needed to support high volumes of data, significant numbers of

users and a sizable development team.

Solution

Implemented IBM Worklight software to support its mobile-application-

development project. The Worklight software provides the

scalability the client needs to address the predicted increase in

data and user volumes anticipated once the project is completed.

Benefits

Able to develop mobile apps quickly and efficiently, supporting

future business growth at a lower cost than its previous provider

could offer.

Gained scalability to support higher data and user volumes once

the mobile apps were deployed.

“We utilize a hybrid/HTML5 approach to achieve our goals with

Worklight using web technologies (HTML, Java Scripting, CSS)

everywhere we can, and native code where we need to.”

#1 US digital bank has shipped industry-leading mobile capabilities and has

many more on the way

Scan & Certify

Instrument

Test

Integrate Obtain Insight

Manage

Deploy

Design & Develop

The IBM mobile application development lifecycle

Objective #1: Enhance enterprise productivity

Enable anytime access to

enterprise data and functions

Design for mobile: leverage

sensors, context, and convenience

to accelerate productivity

Leverage new form factors to

optimize IT delivery for role-based

needs of the workforce

Attract new millennial talent to the

enterprise Product catalog and

order tablet application for sales personnel

Objective #2: Transform processes for customer interaction

Scan equipment at client sites

Access administrative and technical information

Find and fix location discrepancies … (logged at B,

actually located at A)

Call time-and-location aware support numbers,

open support tickets, view SLA

Ecommerce integration: View related products and

special offers—place orders from smartphone

View contract terms, technical and configuration

details

Example: Elmec IT equipment lease management

Objective #3: Extend the enterprise’s business network in

new ways

Instant access to information

(orders, customer history, etc.)

provide a more seamless

experience to the end customer

when multiple parties participate in

a business process

Provides new channels for 3rd

party goods & services to surface

to the end user [the “app store”

analogy is everywhere!]

Credit card provider aggregates offers from retail

partners

Offers are scoped by geo-location for “augmented

reality” experience

Web Mobile

Monolithic apps Many task-oriented apps

Mouse & keyboard driven Multiple sensors driven (touch, camera, GPS, etc.)

Least common denominator browser approach (1) Many different endpoint combinations (type, OS, screen sizes, etc.); user experience highly tailored to the device

Centralized server execution De-centralized intelligent endpoints

Centralized code distribution & controlled rollout (2) Loss of control over distribution (e.g., app stores) and environment (e.g., client OS versions)

Trusted execution behind the firewall (3) Code runs in an environment outside of the enterprise’s control (consumers, BYOD)

Always connected Many times offline or limited bandwidth

Optimized remote load Optimized local responsiveness

Static context Context (e.g., location, speed of travel) varies and is being exploited to create new experiences

IT delivery for mobile: how it differs from the web

The platform & analytics portfolio provides a technology platform

to meet these objectives by:

Enabling business & IT to deliver a multi-channel experience (form factors, device types, and touch points) that is consistent, cost effective, and compelling

Enabling the marketing, line-of-business, and customer support leaders to deeply understand the customer experience and improve it

Facilitating skills transition so talent can be sourced cost effectively

Providing an open technology approach to protect the enterprise from rapidly changing delivery models

Protecting the enterprise from new forms of mobile risk

Transforming an organization’s innovation process & operational capabilities for rapid, repeated mobile delivery

15

Magic Quadrant for Mobile Application

Development Platforms

Ian Finley, Van L. Baker, Ken Parmelee,

David Mitchell Smith, Ray Valdes, Gordon

Van Huizen

Aug 7, 2013

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger

research note and should be evaluated in the context of the entire report. The

full report is available at http://ibm.co/13TU2Dm

Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile

Application Development Platforms

“As unprecedented numbers of enterprises

build mobile applications, the

mobile application development platform

market continues to grow and

evolve rapidly.”