e-SourcingPresentation to Cisco Business

Development Team Nick Leon

Director of Market DevelopmentIBM Global Services

e-SourcingPresentation to Cisco Business

Development Team Nick Leon

Director of Market DevelopmentIBM Global Services

What is IBM e-business Hosting

e-business hosting includes a full spectrum of services that a customer may acquire from an external provider to support the deployment and operation of their business processes and applications on the web.

The service might range from the basic provisioning of secure data centre facilities, redundant network connectivity and equipment rack and floor space (co-location), to varying degrees of standard managed services through to our focus on highly customised solutions delivering enterprise applications over IP networks.

e-business hosting is comprised of modular service elements that may be selected by customers at any time in the life of the service engagement as their hosting needs evolve.

Do more business up front, and secure your future business growth

Why Customers Choose Hosting

Business DriversFreedom to focus on running your businessFaster time-to-market Maximise ROI potentialFlexibility to respond quickly to market changesMore cost-effective than in-house

Technical DriversAccess to specialised skillsPerformance optimisationHigh-bandwidth Internet connectivityEnhanced securityEnhanced reliabilityReduced risk

9%

9%

18%

18%

27%

36%

45%Cost Savings

Lack of Expertise

Not Core Competency

Reliability

Responsiveness

Time Savings

Lack of Technology

WhyCompaniesChooseHosting OverIn-House

Source: ForresterResearch, May 2000

Our Continuum of Hosting ServicesIB

M e-b

usin

ess Ho

sting

Lev

el o

f S

ervi

ce

Level of IntegrationLow

Complex

Basic

High

Application DevelopmentTesting Services & SupportApplication Management ServicesCustom Configurations, Systems Integrationfor e-business initiatives like e-commerce, CRM, e-procurement, e-marketplaces, SCM, application service providing

Application Hosting Solutions

Management of Servers, Operating System, Database & Web Software for a variety of PlatformsMonitoring & ReportingBackup ServicesPerformance ManagementSecurity Services

Managed Hosting Solutions

24x7 secure e-business Hosting CentersInternet ConnectivityFlexible BandwidthBasic Monitoring and Support

Facilities Hosting Services

IBM Worldwide Hosting Coverage

Chicago ILLisle ILSchaumburg ILSt. Louis MODallas TX (2)Boulder COPhoenix AZSan Jose CA

Southbury CTNewark NJSecaucus NJWest Orange NJAshburn VASterling VARaleigh NCAtlanta GA

TorontoMontrealVancouverCalgary

Mexico CityBuenos AiresSao Paulo

Portsmouth, UKLondon Docklands, UKWarwick, UKParisEhningen, GermanyFrankfurtStockholmCopenhagenZoetermeerLisbonMilanRomeMadrid

TokyoMitaka

Singapore

We've forged partnerships with leading companies across the industry

IBM is the market leader

15.1%

15.1%

4.2%

11.1%3.0%

3.7%3.1%

2.7%

2.3%

3.8%

1.4%

34.4%

IBM Global ServicesExodusVerioNext 10QwestDigexGlobal CenterPSI NetGenuityWorldComEarthLinkOther

IBM's Web Hosting Revenue Share as of 12/31/2000

Source: IDC, 4/2001

Ab

ilit

y to

E

xecu

te

Completeness of Vision

Challengers Leaders

Niche Players Visionaries

ExodusExodus

AT&TAT&T

UUNetUUNet QwestQwestGenuityGenuity

IBMIBM

DigexDigex

Data ReturnData Return

Cable & WirelessCable & Wireless

NavisiteNavisiteIntiraIntira

PSINetPSINet

Digital IslandDigital IslandEDSEDS

GlobixGlobix

As of 12/00As of 12/00

RackspaceRackspace

Abi

lity

to e

xecu

teRecognised Leadership in the Market, and in the scope of its e-business Hosted Solutions

Some of Our CustomersFinancial Services

Wingspan BankCitigroup, Inc.JP MorganMoody's Investors ServiceNYSETAHO Commerce Group, LLC

Cahoot

Communications GRAMMY AwardsEnergy ArgusTelecom Italia

Bouygues

ISP/ASPAlerioASP-One, Inc.CatapulseExpansionetPragmatix

Travel/TransportationICSA TAllied Holdings

Calberson

Retail/ServicesScootWimbledonRoland GarrosIKON Office SolutionsInfrascopeMacy's Sears Roebuck & CompanyVictoria's Secret

Tinde

Health CareEli LillyI-TRAX.comCareTouch

Industrial iStarXchangeSony Electronics, Inc.DanoneThomson MultimediaAventisKelloggBP

Telemarine

Public SectorUS NavyGovernmentJobs.comAmerican School DirectoryFoundation for Economic Development

Why customers choose IBMUniversal Server Farm Architecture

The Universal Server Farm v3architecture delivers...

Secure customer separationMulti-layered firewalls Consistent architecture worldwideEnhanced scalability, rapid changeOption for dedicated environmentLogical design to enable change via software from remote locationsCisco and other industry products, and proprietary management tools

Switch and FirewallSwitch and Firewall

Private Networks

Internet User

Customer Premise

Switch and FirewallSwitch and Firewall

Switch and FirewallSwitch and Firewall

Data LayerData Layer

Web LayerWeb Layer

Internet

e-business Hosting - a Fully Managed Service

Standard Hardware Platforms pSeries (RS/6000), AIX xSeries (Netfinity), NT, Linux Sun, Solaris

Standard Application Servers WebSphere Domino Microsoft IIS Netscape

Granular Service Components Custom Services Systems Management

Performance Management Backup and Recovery

Applications: Siebel, Broadvision, SAP, Oracle, Websphere

Account Support Structure Security Keynote, SurfAid

Load Load BalancingBalancing

FirewallFirewall

Web Web ServerServer

FirewallFirewall

Database Database Server Server

Application Application Server Server

SANSAN

FirewallFirewall

Web Web ServerServer

Web Web ServerServer

Data Centre Data Centre

Load Load BalancingBalancing

FirewallFirewall

Web Web ServerServer

Web Web ServerServer

Web Web ServerServer

FirewallFirewall

Database Database Server Server

Application Application Server Server

SANSAN

FirewallFirewall

Load Load BalancingBalancing

FirewallFirewall

Web Web ServerServer

Web Web ServerServer

Web Web ServerServer

FirewallFirewall

Database Database Server Server

Application Application Server Server

SANSAN

FirewallFirewall Load Load BalancingBalancing

Single site Dual site

IBM e-business Hosting Center

IBM e-business Hosting Center

]

Multiple-ISP Internet Access Architecture

ISP 1 ISP 2 ISP 3 ISP 4

Internet/Other Private and Public Peered ISPs

SWITCHSWITCH SWITCHSWITCH

CUSTOMER WEB ENVIRONMENT

CUSTOMER WEB ENVIRONMENT

Ibm

Adm

inis

trat

ion

&

Man

agem

ent S

ervi

ces

Ibm

Adm

inis

trat

ion

&

Man

agem

ent S

ervi

ces

ROUTERROUTERROUTERROUTER

CUSTOMER WEB ENVIRONMENT

CUSTOMER WEB ENVIRONMENT

RTRRTRWAN Customer Premise

Customer Premise

POTS

Optional Cross

Connect

Bandwidth Control

DOS Attack Monitor

Level 3 VLAN Architecture

Optional Redundant Connections

IBM NOC

Delivering Applications over an IP Network

CSR

PrivatePrivate

Enterprise Enterprise

NetworkNetwork

Branch OfficesBranch Offices

CSR CSR

EnterpriseEnterprise

Data CenterData Center

CSR CSR

THE INTERNETTHE INTERNET

Public Telephone NetworkPublic Telephone Network

External ServicesExternal Services

CSR

Branch OfficesBranch Offices

CSR CSR CSR

SMB / SOHOSMB / SOHO

CSR GPRSGPRS

UMTSUMTS

ADSLADSL

Public IPPublic IP

Network ServicesNetwork Services

ASP / integrator for EnterprisesASP / integrator for Enterprises AIP /aggregator for ASPsAIP /aggregator for ASPs

THE INTERNETTHE INTERNET

CableCable

eBHCseBHCs

Hosted Applications, StorageHosted Applications, Storage

IBM Application Hosting Services

Comprehensive infrastructure and application management -- provided by a team of IBM e-business experts

Custom hosting solutionsHigh-availability, high-volume sitesComplex security solutionsSystem integration

Web site design and developmentCustom applicationsand services

Overall site responsibilityApplications, operating systems,

serversDatabase and application installation and configurationAdvanced monitoring

Performance, capacity and change management

Design

Build

Test

Manage

Plan

Run

Hosted Applications

Fully managed infrastructure for Buy and Supply, CRM, BI

Industry-leading hosting for e-marketplace applications Seamless data flow for B2B transactions

World-class supportTrading Partner enabling Single point of contact

Global e-business presence500k+ worldwide EDI-enabled

partnersCustomers in 160 countries

Alliances with market-leading application providers

IBM's WebsphereAriba Technologies

i2 Technologies SAP, Siebel, Broadvision, Oracle,

IBM hosts many of the world's leading e-markets

Man

agem

ent S

ervicesM

anag

emen

t Services

Man

agem

ent S

ervicesM

anag

emen

t Services

WirelessWirelessAccessAccess

The Future: Building from Superior e-Hosting Capabilities to e-Sourcing

Bandwidth on Demand

Hosting Center Architecture

Hosting Facilities

Storage on Demand

MIPS on Demand

Cu

stom

er Ap

ps

e-markets

ED

I

AS

Ps

Arib

a / i2

Web

Sp

here

Sm

all Bu

s So

lutio

nsCapacity On

Demand

Applications

Infrastructure

The IBM / Cisco Advantage in Hosting Working with IBM you can provide your clients with the safest, most secure and

complete application hosting offering

Enhance your chances of Winning

Deliver a better service to your client

Secure the on-going business for Cisco

Engage our teams in the regions through:

Carl Smith in North, Espen Bergby in Nordics, Erminia Nicoletti in South, Eric Petiot in West, Karl-Richard Butsch in Central

Many competitors are experiencing financial difficulties

Troubled providers need to raise capital to fund operations

Downsizing can affect client service

Too much is at stake to take a chance at being there when "the lights are turned off"

Each Time you win – Cisco wins more Cisco technology in IBM and IBM’s CPN designated Network Providers

Make More Money – Sales Incentive Plan

To Learn More go to http://www.ibm.com/e-business/UK/hosting