Communication is the business of everybodyHow a Web2.0 approach may transform the way internal communication is delivered and promote talents in the organization

Get Social. Do Business.©2011 IBM Corporation

“Our goal is to measure the interest, for our company, for deploying enterprise Web2.0 tools in order to boost our internal communication.It is also to understand how those tools may provide quick, effective and cheap answers in this context.“

IDEAS are part of a CAPITAL of an enterprise

No ideas, No Innovation!

The other part of it is PEOPLEIdeas originate from people

And because PEOPLE are SOCIAL they make ideas “moving”

SHARING

So, the talents of your PEOPLE are core to your BUSINESS

Yes, they are!

How can this SOCIAL CAPITAL be leveraged and nurtured

by the Internal Communication Department ?

The traditional Portal Approach Pushing Content

A more modern Portal ApproachProfiling Content

7 levels ACLs

Personalization

Access via Roles

Personalization via profiling

But it is always a one-way communication

What is the risk of this approach ?

TheIvory

Tower

People may feel a distance Between themselves and the messages that are delivered

Would it be possible to involve more people ?

And HOW ?

Experts and TagsI know this personand I can access other infos

Crowd-sourced contentReusing content produced by your talents

Bring your network everywhereEnhance your portal experience with social content

So…who are the people in your organization who have these “skills”?

Don’t assume you know where they are They aren’t obvious

Does your personnel department keep track of them?

They probably do this in a statistical way...

Are people happy to fill out surveys?I don’t think so...

And how often should they be done ?

Mass mailings or email distribution lists? Wrong again

How do you get their ideas ?...and the content originating from them ?

You cannot force them to produce content

Producing selected content may not be part of their job description

This is right moment you should consider using social software

And the reasons why you should

Let's open the bag of issues in a typical organisation

Let's tart from what we are missing today

Who's who in the zoo !

Recommendations anyone? people, community and content

Do not know yet....

Which one to use ?

Maze to information

The Knowledge Sharing gap

Organizational boundaries

Silos of Content

Information Loss

E-Mail hoarding of business information

Communities and Teams

Activities...

The big picture

None of those issues can be simply addressed by “more” DOCUMENTS...

There are already plenty of documents around....

...but all of them can be addressed by putting PEOPLE at the center!

People are the primary source of knowledge

You do not need to add new silos You probably need tohelp people working in a more natural way

EMPOWER your PEOPLEin the context of the work they are already doing

How to motivate people to share their talents ?

LeadershipExecutive Management support

Lead by example.

Drive the Transformation

Give them the right tools So that they can express themselvesthe way they are !

Profiles not only points to a person, but

also provides credentials

Who's who in the zoo !

Virtual business card and more

Credentials directly from the content

Recommendations anyone? people, community and content

It’s not just about availability or even accuracy, it’s really

about Credibility

and Value

Which one to use ?

Tags identify subject matter experts and helps

people with questions find the people with the

answers

The knowledge sharing gap

Using libraries, activities, community files, etc. you can

store Content in the Context of the

work being done.

Information Loss

Social Bookmarks share ideas and content across organizational boundaries and

generates new connections with similarly interested people

Silos of content (and ideas)

Communities are one way to get the

direction you need. They put you in touch with the

right people and the relative content

Which way do I go to get what I need?

Activities quickly get you going and keep

you (and others) on track…and keeps your head

out of your in-box

Activities

Tags

Blogs, Wikis, Forums…

Social Bookmarks Sharing

Communities

Call to Action

Why IBM?

62

Ideas Expert

Team

Connect

Spread Knowledge

SmartWork

IBM Connections

63 T1 Réseau social d'entreprise: Lotus Connections / Lotus Quickr : présent et futur

Page d'AccueilVisualiser les évènements de son réseau social

BlogsExposer ses idées, et apprendre des autres

CommunautésTravailler et partager de l'expertise commune, des savoir faire

FichiersPublier, partager, découvrir les documents et les enrichir

Micro-blogS'appuyer au mieux sur l'ensemble du réseau

ProfilsIdentifier la bonne personne

WikisCo créer du contenu en commun

Social AnalyticsDécouvrir avec qui nous sommes en relation et quel contenu nous est commun par des recommandations

ActivitésOrganiser son travail et solliciter son réseau

SignetsSauvegarder, partager, et découvrir les signets

ForumsEchanger des idées, bénéficier de l'expertise des autres

IBM Connections People centric services

64 T1 Réseau social d'entreprise: Lotus Connections / Lotus Quickr : présent et futur

IBM ConnectionsAddressing enterpise challenges

Optimize Sales Effectivness

Discover, motivate, recognize talents

Boost Marketing

Encourage Innovation (within R&D... but not only)

Unleash Communication in the Enterprise

So plant a social seed and watch it growIf the seed finds good earth and water, it will become a tree producing lot of fruits

EMPOWER your PEOPLEin the context of the work they are already doing

ENGAGE their IDEASby offering open exchange of best practices, concepts and comments

LEVERAGE your NETWORKthrough specific expertise, community knowledge, active listening, and open dialogs

EXPECT & CELEBRATE the UNEXPECTED

People are amazing

Don’t add a social application, make your applications social

Open discussionideas? questions? comments?

What do you think?

Thank You !

stefano.pogliani@fr.ibm.comhttp://tech.poglianis.net@stefanopog

Many thanks to Louis Richardson for so many ideas he gave me to build this presentation