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IBM Cloud:

Build It and They Will Come: the future belongs to dynamic private and hybrid clouds

Renato Putini,Software Technical Sales Manager, IBM Cloud & Smarter Infrastructure

rputini@ca.ibm.com

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A working definition

• Cloud (n) On-demand compute with consumptive billing

On-demandRapidly provisioned services

ComputeServers, network, storage, firewalls, ancillary services

Consumptive billingTurns traditional fixed IT costs into variable – monthly or hourly

• The initial model – virtualized multi-tenancy computing – does not meet the requirements for all applications and use cases

• For broadest applicability, user-selectable levels of performance and isolation are required

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Cloud is a $1.5B marketplace in Canada that’s growing at 28% to $4.0B in 2017. How will you take advantage to be more competitive in your market?

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Leading organizations are achieving competitive differentiation and improving their top and bottom lines with Cloud.

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Whose cloud powers 240,000 more websites than Amazon and Google? Combined. Who’s the market leader in Canada?

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Many clients are already on the way to cloud with consolidation and virtualization efforts

CONSOLIDATEPhysical Infrastructure

CLOUDDynamic provisioning for workloads

VIRTUALIZEIncrease Utilization

STANDARDIZEOperational Efficiency

AUTOMATEFlexible delivery & Self Service

Ready the In

frastru

cture

Traditional IT

Movement from traditional environments to Cloud One Step or An Evolution

6

En

erg

y/coo

ling

costs

Ca

pE

x costs

Op

era

tion

s costs

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IBM Cloud

Business Processas a Service

Enabling business transformation

Business ProcessSolutions

Application Application Application Application Application

Softwareas a Service

Marketplace of high value consumable business applications

Platformas a Service

Composable and integrated application development platform

Infrastructureas a Service

Enterprise class, optimized infrastructure

ExternalEcosystem

Industry CollaborationHuman

ResourcesBig Data & Analytics

Commerce Marketing

Development

Big Data & Analytics

Security Integration Mobile SocialTraditionalWorkloads

Built using open standards

Compute Storage Networking

Built using open standards

SmarterCommerce

SmarterAnalytics

SmarterCities

SmarterWorkforce

Watson solutions

Software solutions

MiddlewaresolutionsPureApplication

SOFTLAYER

IBM SmartCloudEnterprise +

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Clients are moving applications and workloads to the Cloud

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Extend enterprise apps with mobile

Test and learn – rapid experimentation

Optimization: Dev/Test, Offloading, Etc.

Market Expansion and Globalization

ononSystem Service

Using Hybrid Cloud Options Together Strategically

Off-PremOn-Prem

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Defined PatternsServices

ComposableServices

BusinessServices

InfrastructureServices

A True Composable Business Requires Multiple Services

SaaSSaaS

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Strategize how to use cloud to drive revenue growth and efficiencies

Build and run your private or hybrid cloud

Utilize cloud services delivered from IBM Cloud

Data Center Expansion

SoftLayer Acquisition

Acquisition Investment

SaaS OfferingsCloud software development

IBM has invested in Cloud and created a comprehensive portfolio to help customers achieve this balance

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Focus on your application, while PureApplication automates the application lifecycle to accelerate time to market, simplify IT and lower TCO

From: MANUAL

Roll Your Own

To: AUTOMATED

Time to Value, Simplicity & Lower TCO

OS

On-Prem Off-Prem

MANUAL• Provisioning• Monitoring• Maintenance• SW Scaling• HW Scaling

MANUAL• Provisioning• Monitoring• Maintenance• SW Scaling

AUTOMATED• HW Scaling

PureApplication Service

PureApplication System

AUTOMATED• Provisioning• Monitoring• Maintenance• SW Scaling• HW Scaling onon

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IBM PureApplication System integration by design

Optimizes the complete solution stack:

• All hardware and software components factory integrated and optimized

• Virtualized across the stack for efficiency

• Unified management, monitoring & maintenance

• Integrated and elastic application and data runtimes

• Application patterns allocate system and application resources for optimal performance, security and reliability

ServersStorage

Networking

Virtualization

Management

Development

Middleware

DeploymentApplications

With PureApplication System & Patterns, you can deliver applications & new projects with:

• 30X faster application deployments

• 76% less time

• 60% better price/performance

• lower skills requirements

• fewer errors

• greater control & governance

• elastic-SLA-driven scaling

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No organization can get there instantaneously…Challenge is to balance optimizing existing systems with innovation

fuels investments in

innovation

drives need for continuous

optimization

InnovationOptimization

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IBM has capabilities across the spectrum of users delivered as SaaS, PaaS, IaaS

Smarter Commerce

Smarter Analytics

Smarter Cities

Smarter Workforce

Watson solutions

IBM Service Engage

Cloud Services Platform Codename: BlueMIx

Cloud deliveredmiddleware services

SOFTLAYER

Software defined environmentsInfrastructure solutions

Public. Private. Dynamic Hybrid.

Cloud Orchestrator

IBM Service Engage

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Infrastructure-as-a-Service(IaaS)Infrastructure-as-a-Service(IaaS)

VMWareVMWare

OrchestrationOrchestration

PatternsPatternsImage ManagementImage Management

Dev ToolsDev Tools

Monitor

Backup & Restore

Security Compliance

Monitor

Backup & Restore

Security Compliance

Self-Service CatalogSelf-Service Catalog

KVMKVMEC2EC2 PowerPower SoftLayerSoft

LayerHyper-VHyper-V z/VMz/VM

Future ReleasesCurrent Release

Clo

ud

Mar

ketp

lace

IBM Cloud Management Architecture

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Introducing IBM BluemixDelivering a Composable Services development and runtime environment

Run Your AppsThe developer can chose any language runtime or bring their own. Just upload your code and go.

DevOpsDevelopment, monitoring, deployment and logging tools allow the developer to run the entire application

APIs and ServicesA catalog of open source, IBM and third party APIs services allow a developer to stitch together an application in minutes.

Cloud IntegrationBuild hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers.

Built on IBM SoftLayerRuns on top of IBM’s leading infrastructure as a service.

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Bringing together IBM’s capabilities with Business Partners, ISVs and open source provides a rich ecosystem for application development

Built on OPEN Cloud Foundry technology

Runs on

Your services IBM services

Private services Public services

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Your Web & Mobile Database Application Challenges?

Uncertainty & Risk

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DIY vs. Hosted DB vs. DBaaS

Guaranteed No Guesswork Smallest Risk Greatest Productivity

HardwareHardware

SoftwareSoftware

AdminAdmin

DesignDesign

SoftwareSoftware

AdminAdmin

DesignDesign

DesignDesign

DIY Hosted DBaaS

Gues

swor

k, O

verh

ead,

Ris

k

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Why Companies Use Cloudant DBaaS

Scales massively & elastically• Handle millions of daily active users

Guaranteed performance & up time• Removes risk of project & SLA delivery failure

More agile development for web & mobile• No rigid schemas to slow development

Managed for you 24x7• Stay focused on new development, not DB

administration

Build More. Grow More. Sleep More.

Cloudant empowers clients from all verticals to get their applications to market faster in a cost-effective, hassle-free delivery model with guaranteed performance and support.

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IBM Service Engage

LearnLearn ExploreExplore

TryTry

BuyBuyExtendExtend

SupportSupport

Delivery Excellence

Modern User Experience

On-prem and SaaS------

IBM is the only vendor providing on-prem, as-a-Service, and a hybrid experience

Service Engage by the Numbers33,207 total visitors on Service Engage7,296 demos provisioned194 customer free trials

Why Service Engage

•Engage clients and partner via live guided demos available 24x7

•POC your clients … start a POC in 30 minutes, anywhere your client wants

•Extend what your clients are already buying at lower total cost via Software as a Service

•Accelerate the close

Service Engage enables clients to operate SaaS Solutions for:

•IT Service Management

•Workload Automation

•Application Performance Management

• Internet of Things

• Inventory Insights

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Next Steps

1. Join me in the Social Café to continue the conversation.

2. Visit http://www-01.ibm.com/software/tivoli/?lnk=mprSO-tivo-usen for additional information.

3. Download additional Cloud content from the tablets in the Social Café.

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Backup

IBM Confidential

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IBM Next Generation Cloud Platform

External Ecosystem

Marketplace App

API

Services

API

Analytics

API

Commerce

API

Collaboration

API

Location

API

Data

APIAPI

Workload definition, optimization and orchestration

Software-defined compute Software-defined storageSoftware-defined

networking

Resource abstraction and optimization

Traditional workloads

Services and composition patterns API and integration services

Solutions

DataMobileDevelopment OperationalApplication

servicesSecurity…

Softwareas a Service

API economy

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Cloud Platform ServicesIBM, Open Source and Third Party APIs

Mobile App Management

Dev Ops

Java Liberty Ruby on Rails

Node.js “Bring Your Own

Buildpack”

IBM Relational Database

IBM JSON Database

Mongo DB PostgreSQL Mobile Data

Mobile Sync

Data ManagementServices

MQTTCloudCode Mobile App Mgmt

Mobile Services

Mobile Quality

Assurance

BLU Data Warehouse

MySQL

Twilio

Data Cache Session Cache

Elastic MQ

Web & AppApplication

Decision SSO Redis

MapReduce

RabbitMQ Log Analysis

Historian

Internet Of Things

Push

Runtimes

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Cloud Foundry - a fast growing open community

The inaugural Cloud Foundry developer & user conference had over 500+

participants

Start with Cloud Foundry now!

cloudfoundry.org

TOTAL CONTRIBUTORS

LINES OF CODE

PULL REQUESTS PUBLIC REPOSITORIES

1,118Average per month2013 average: 13312mo average: 98

Lifetime average: 58

646k

1025+ 133+

COMMUNITY PRIORITIES

• Establish a Cloud Foundry Governance Structure• Name an advisory board of 5-8 founding members• Expand governance structure to support the broad

partner ecosystem• Increase transparency

• Feedback on the Cloud Foundry roadmap• Advise on daily operations, community assets• Guidance on the Cloud Foundry charter: scope,

definition of cloud profiles

ADVISORY BOARD FORMED

ADVISORY BOARD PRIORITIES

10members

IBM, Piston, Savvis, Intel, Pivotal, ActiveState, Stark & Wayne, Canonical, Cloud Creedo, Verizon

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Recent Competitive Results – Cloudant DOMINATES Results of a recent technology evaluation demonstrate Cloudant is the clear choice

among NoSQL database solutions for web-scale & mobile applications

X – No multi-master replication

X – No geo-load balancing

X – No indexing capabilities

X – Difficulty adding new regions

X – Poor data throttling

X – No hosting or managed service offer

X – No managed DR services

X – No client-server replication

X – Poor data throttling

X – No geospatial capabilities

X – No multi-master replication

X – No guarantee for global data consistency

X – Poor horizontal scalability

X – Poor global replication abilities

X – No lockless reading & writing

X – No hosting or managed service offer

X – No managed DR services

X – No support for binary attachments

X – No geospatial capabilities

83%better than:

48%better than:

32%better than:

20%better than:

How Cloudant performed…

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Investment AreasDomain-specific curated bundles of services targeted toward business problems

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You can accelerate innovation, deliver analytics at the point of impact, and enable collaboration with IBM’s 110 SaaS applications.

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Pattern-based deployment

Catalog of services

User-based self-service

Service level management

Usage-based reporting

Common cloud platform

Dynamic resource scalability

Multi-tenancy

Virtualization

Automated IT resource provisioning

Automated IaaS

Quickly deploy cloud-ready solutions onto PureApplication System• BPM• Mobile• Portal• Business Intelligence• Commerce• and more…

PureApplication, a Cloud Application Platform - Built In