ibm business analytics software customer reference deck...
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© 2013 IBM Corporation
IBM Business Analytics software for Banking
Customer Reference Deck Electronics
© 2013 IBM Corporation2
The smarter electronics company: business requirements for success
Build dynamic value chain
Create innovative products
and services
Provide differentiated
innovated customer
experience
© 2013 IBM Corporation3
Create innovative products and services
© 2013 IBM Corporation
Solution components:
IBM Cognos BI
The need
The Company is a supply chain management and electronic
manufacturing partner, With over 130,000 employees at more than
60 facilities across the globe, the company generated revenues of
$17.1 billion in 2012. The Company wanted to transform its finance
data into a catalyst for problem-solving. Using analytics to translate
the data into business insight and action. Spreadsheet-based
reporting processes were no longer providing the degree of insight
that the business needed to maintain a rapid rate of growth.
The solution
The Company built a comprehensive suite of analytics tools based
on IBM Business Analytics software. The Company generates a
huge amount of data in a host of different systems at its production
facilities. Collecting and analyzing this data was a huge challenge,
and mostly relied on manual, spreadsheet-based processes.
Real business results
Reduces the monthly financial close from 12 days to just eight –
a 33 percent improvement.
Enables self-service analytics, reducing the reporting
requirements of the finance teams by 70 to 80 percent.
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Reduced the reporting requirements of the finance teams by 70% to 80%
A Supply Chain Partner
"The development and deployment of
our systems is allowing us to unlock the
potential in our data assets to drive
business insight, with the goal of
creating an information competitive
advantage."
- Client
© 2013 IBM Corporation
Solution components:
IBM Cognos BI
IBM Tivoli
IBM WebSphere
The need
The companies campus consists of 3.2 million square feet of space
and has over 35 interconnected buildings, including manufacturing
facilities, testing labs and office building. Commercial property
owners face significant challenges in maintaining the reliability and
profitability of their facilities, while demonstrating environmental
responsibility to combat rising energy costs.The Data Center lacks a
way to manage energy use and gain crucial insight into the condition
of assets.
The solution
Tivoli products tackle data warehouse, business service manager
and monitoring functions. Business intelligence and statistical
analysis are performed with IBM Cognos Business Intelligence, and
the solution includes Johnson Controls software for system data
integration and carbon management.
Real business results
Delivers an eight percent annual savings from the equipment’s
operating costs based on pilot program observations.
Increased staff productivity while reducing operational costs
Improved asset reliability and equipment life span.
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Delivered 8% annual savings from equipment’s operating cost on pilot program
R Data Center
“The solution for Smarter Buildings will
help usfind and address opportunities
that were previously invisible to us.”
—client
© 2013 IBM Corporation
European computer gaming company
Stores and reports on millions of records quickly and efficiently
Solution components:
IBM Cognos TM1
IBM Cognos BI
The need
In order to effectively market to its growing gaming client base, a
large electronics company sought to capture information from its
download database to analyze customer behavior and interests and
gain deeper understanding into user behavior.
The solution
With IBM Cognos BI software, the company launched its virtual
intelligence platform, an enterprise-scale information management
engine. The solution takes real-time feeds from multiple sources,
performs on-database analysis, and distributes reports and
dashboards using automatic prompt controls.
Real business results
Provides a deeper understanding of the customer for more
effective marketing efforts through on-database analysis and
automated reporting.
Stores and reports on millions of records with minimal response
times. distributes reports and dashboards through event
management notifications when business conditions occur that
require immediate action.
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“Our company uses IBM Cognos
Business Intelligence BI software and
Web tracking to take real-time feeds
from multiple sources, performs on-
database analysis, and distributes
reports and dashboards using automatic
prompt controls”
-Manager, European Computer Gaming
company, Europe
© 2013 IBM Corporation
A Global electronics manufacturer in Seoul Korea
Helped enable near real time insight in to energy consumption patterns
Solution components:
IBM SPSS
IBM System X
IBM DB2
IBM Websphere
IBM GTS
The need
The company is one of the four different business entities that make
up this electronics conglomerate. Energy saving and efficient
operations have emerged as serious issues for companies that wish
to save money and resources. But the majority of companies don’t
have the technical skills to effectively manage energy consumption.
The company decided to develop a solution that could use business
intelligence (BI) to help customers proactively manage facilities with
scenario and near-real-time modeling.
The solution
The solution captures energy data from sensors monitoring heating,
venting and air conditioning systems, boilers, inside temperature,
outside weather conditions, humidity and other factors related to
energy consumption. The sensor and meter data is captured into a
single database, created with IBM DB2 software, and fed to an
analytic module based on IBM SPSS software and i-BEE software
for data mining.
Real business results
Helped enable near-real-time insight into energy consumption
patterns.
Empowered companies to set ideal energy consumption profiles
based on factors such as weather, energy prices etc.7
© 2013 IBM Corporation
A global appliance manufacturer
Reduced its monthly statistics prints by 57%
Solution components:
IBM Cognos BI
The need
The existing reporting system at a large domestic appliance vendor
in Austria in Salzburg was unable to keep up with company growth
and the increasing demand for information. The business needed a
modern information management solution. Furthermore, the
company needed to replace a self-programmed customer
information system used by the field sales force that had become
impractical to maintain, lacked technological flexibility and did not
offer adequate analysis capabilities.
The solution
IBM was able to deliver exceptional reporting and analysis
capabilities, as well as a system that could be easily integrated
within the existing environment at the company. Using workshops as
medium to enable employees IBM was able to create a good
knowledge base for IBM Cognos BI software. The software has
analysis capability required by the company.
Real business results
The company gained faster, more reliable, automated creation
and distribution of field sales reports, sales figures by category,
detailed analyses, and more.
Sales function reduced its monthly statistics prints by 57%
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“Thanks to the implementation of the
IBM Cognos analysis solution, the
company’s internal sales department
has managed to reduce its monthly
statistics prints by 57 percent.”
-IT/Org Manager
© 2013 IBM Corporation
An office appliance makerIncreased revenue by USD104.93 million in the first year
Solution components:
IBM SPSS
The need
An office appliance maker in Japan concentrates on delivering
multifunctional peripherals in a global marketplace. The prototype
production line needed to measure and insure the levels of
illuminance, brightness, and color tones. The company wanted to
standardize product quality before going to mass production.
The solution
The company selected IBM SPSS software, which performs
analysis of production processes. The test included using actual
process data and conducting a series of analyses using IBM SPSS
software, was implemented to promote automation of the analysis
process.
Real business results
Improved manufacturing process quality, automates prototype
process analyses and optimizes processing, helping it increase
revenue by USD104.93 million in a new business area.
Increased revenue by USD104.93 million in the first year of the
new flat-panel product line.
Helps standardize the mass production of high-quality displays
by analyzing more than 300 production line variables.
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© 2013 IBM Corporation
A consumer-electronics company in the United States
Provides with superior results for specific projects and business goals
Solution components:
IBM SPSS
The need
This company was founded in 1976, employs more than 72,000
people and in 2012 reported revenue in excess of USD156.5 billion.
Tremendous growth of the company with tremendous challenges in
terms of keeping pace with its legacy systems. The scale and
growth of new products and new markets demanded that the
company address this in a scalable and consistent approach.
The solution
The client adopted IBM SPSS software to determine and correlate a
variety of information it gathers from custom systems used for its
online store and channel-sales systems.
Real business results
The company is growing, a major theme at the client is "return
on time," and this tool provides it with superior results for specific
projects and business goals.
The SPSS software will improved productivity significantly,
allowing both veterans and new-hire analysts to run models and
prepare data using a common analytical process.
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© 2013 IBM Corporation
A global IT networking company based in united states
Effectively combines data on selected energy prices and controls temperature
Solution components:
IBM Cognos BI
The need
The client employs more than 70,000 people and generates an
annual revenue of more than USD40 billion. Uses an internally
developed web-based reporting structure, which included statistical
information, to measure the effectiveness of these solutions.
However, it could not use the information generated in the context of
the solutions for in-depth analysis. The effective use of such
information - along with relevant external information - required
advanced information management and analytics tools and
capabilities.
The solution
To achieve its goals IBM Cognos BI software provided a broad
range of analytics capabilities for the client, allowing it to generate
solution-relevant dashboards and reports to explore data in any
combination and over any time period.
Real business results
Monitor data coming from the various building sensors in real-
time.
Effectively combine the data from within the building with
selected external information such as energy prices and weather
to control the temperature and the energy sources.11
© 2013 IBM Corporation
An electronics company in Tokyo
Reduced the lead time required for creating analytics spreadsheets by 60%
Solution components:
IBM Cognos BI
The need
The client designs and manufactures memory chips used in mobile
phone devices. Diversification of business operations made it
difficult for the company to handle data management and analysis,
including developing business plans and managing business
performance against forecasts. The company needed to be able to
continue creating profit and loss spreadsheets from a
comprehensive viewpoint so management could make informed
decisions.
The solution
The client installed IBM Cognos software to conduct business
analytics based on financial data, optimized planned value and easy
and rapid simulations. The new solution has an in-memory online
analysis processing (OLAP) database with real-time read and write
capabilities and complex calculation logic.
Real business results
Reduced the lead time required for creating analytic
spreadsheets by 60%
Business units can now review how they should submit official
business plans after making adjustments.
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© 2013 IBM Corporation
A computer-technology manufacturer in the United State
Quantified statistical analysis for its marketing campaign across 50 countries
Solution components:
IBM SPSS
The need
The company builds IT products, primarily focusing on
semiconductor chips and processors reported net revenue of
USD54 billion. Was facing the challenge of a new campaign to
launch a new product . The effort promised to be the largest
marketing undertaking the company had faced in nearly a decade.
To capitalize on the potential of new media to drive higher visibility.
The solution
The client turned to IBM for a customer-analytics solution built on
IBM SPSS software. IBM SPSS software is being used to help
identify and improve sales forecasting while minimizing sales cycles.
In addition, value is added through personalized up-selling and
cross-selling.
Real business results
Gained the ability to unite disparate statistical data and provide
consistent marketing models for different global markets.
Able to quantify statistical analysis for its marketing campaign
spanning video, web and print media from 50 countries across
26 languages.
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© 2013 IBM Corporation
A software provider in South Korea
Increased product quality and lowered operating costs
Solution components:
IBM Cognos BI
The need
Based in Seoul, South Korea, provides software solutions,
consulting and services to help manufacturing companies reduce
costs, increase efficiency and improve product quality. When
customers needed analytic reports on their production cycles, they
had to send requirements to their IT departments and wait roughly
five to seven days for results. These delays impeded responses to
changing market conditions and, ultimately, limited profitability.
The solution
The client integrated the IBM Cognos software into its new software
offering, which customers use to quickly integrate and analyze data
from every phase of the manufacturing process.
Real business results
Successfully enhanced its manufacturing-management solution
with advanced analytics and, in turn, enabled customers to
deliver real-time business insight to staff at all levels.
They can use the insight to anticipate needs in each phase of
manufacturing process and to optimize processes for greater
profitability.
Increased product quality, greater productivity and lower
operating costs, the client increased its own competitiveness.
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© 2013 IBM Corporation15
Provide differentiated innovated customer experience
© 2013 IBM Corporation
Solution components:
IBM SPSS
The need
The company provides blood glucose monitoring systems used by
diabetes patients, doctors and labs worldwide. It must analyze
laboratory and clinic testing data to gain actionable insight into
manufacturing processes, in order to produce a high volume,
disposable product, which is cost-effective to manufacture and yet
also technically very precise and safe for the end user.
The solution
The company is using analytics software from IBM SPSS to
continually assess product quality throughout the manufacturing
process. This allows any defects to be identified quickly and
corrected before the product is released into full production,
protecting both resources and the customer.
Real business results
Increased the number of lots that pass testing from 92 percent to
97 percent
Reduced to 12 hours or less the amount of time to detect an
issue in manufacturing
Improved collaboration and communication between
manufacturing facilities, increasing product quality
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Increased the number of lots that pass testing from 92% to 97%
A Leading Medical Electronics Manufacturer
"We use IBM SPSS analytics software
to address the entire analytical process
- from planning and data preparation to
analysis, reporting and deployment of
the insight obtained to aid decision
making during the manufacturing
process (...) As a result, we increased
yield for the company from 92 to 97
percent, by increasing the number of
batches that passed release testing. It
truly is the lifeblood of product quality at
the company."
- Client
© 2013 IBM Corporation
Solution components:
IBM Cognos BI
IBM Rational
IBM WebSphere
The need
Headquartered in Armonk, New York, the company operates in
more than 170 countries and generates nearly USD104 billion in
annual revenue. A major challenge in crafting a successful
marketing campaign is tactic audience creation, a process that
involves many loosely connected efforts to pull together criteria input
for demographics, products, interests and suppressions from
disparate databases.
The solution
The new marketing platform uses IBM Cognos BI software with an
operational reporting portal embedded in the user interface of IBM
Unica technology. This portal provides users with access to real-time
program information, such as clickthrough rates and campaign
responses.
Real business results
Reduced campaign execution time from two to six weeks to one
day, a more than 90 percent reduction.
Generated up to a sixfold response improvement for nurtured
email responses and increased the open rate by 50 percent.
Cut the time required for creating response handling and landing
page URLs from 30 days to under two hours (less than 1 percent
of previous levels) 17
Reduced campaign execution time by 2 to 6 weeks, more than 90% reduction
Information Company
“It truly is a transformational platform. It
is helping us become not merely
‘market-driven,’ but ‘individual driven’ as
we personalize messages for each
particular responder. That’s
tremendously powerful.”
- client
© 2013 IBM Corporation
A pioneer in the field of digital audio and video production
Ensure on-time customer shipments by identifying internal bottlenecks etc.
Solution components:
IBM Cognos TM1
IBM Cognos BI
IBM SPSS
The need
An early pioneer in the field of digital audio and video production
technologies enjoyed a pattern of continuous growth, the company
lacked a streamlined and integrated process for inventory and
financial planning, making it difficult for the company to deliver the
right products to the right customers at the right time. The company
sought a new solution that would provide flexible views of its data, a
user-friendly interface and a high level of integration with other
internal systems.
The solution
The company worked with IBM to develop a new financial system
with IBM Cognos TM1 software at its core, gaining a comprehensive
enterprise planning environment to help it create budgets, forecasts
etc. IBM SPSS was used in conjunction with IBM Cognos TM1
software to perform statistical analyses of historic demand -
including the effect of seasons and promotions - to better predict
demand and improve forecast accuracy for supply planning.
Real business results
Helped ensure on-time customer shipments by quickly
identifying internal bottlenecks and providing optimized problem
resolution strategies.
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© 2013 IBM Corporation
A leading HVACR provider in the united states
Reduced warranty claim processing times by 20 to 30%
Solution components:
IBM SPSS
The need
The client is a world leader in heating, ventilation, air-conditioning
and refrigeration (HVACR) systems. Processing claims was labor-
intensive and slow. Widespread product defects went undetected for
too long, causing expensive delays in recalls. And the company was
vulnerable to fraud and financial losses. For all the data generated
by the warranty systems, was unable to unlock the insights within.
The solution
The solution was implemented in multiple phases by IBM. The IBM
SPSS team developed the propensity models for the company’s
warranty claims and customized IBM SPSS software to support
Weibull analysis. This type of analysis enables the client to predict
product life span, reliability and probability of failure at specific
times.
Real business results
Reduced warranty claim processing times by 20 to 30%
increasing internal efficiency and boosting customer satisfaction.
Enabled the company to identify fraudulent claims prior to
payment and minimize financial losses.
Reduced support personnel required to maintain multiple
warranty systems by 5 to 10%, eliminating duplicate efforts and
lowering costs.19
© 2013 IBM Corporation
A major medical-device manufacturer
Expected Return on Investment of 750 percent based on pilot test results
Solution components:
IBM SPSS
The need
A major medical-device manufacturer in the United States With
USD12 billion in global sales, is a leading manufacturer of medical
devices and supplies. The sales and marketing operations team
recognized that it would be a complex challenge to improve
salesforce effectiveness. The company needed an intelligent, data-
driven solution that would help it overcome the challenges.
The solution
To address its need, the sales and marketing operations team saw
the opportunity to combine IBM SPSS software with its own IBM
Cognos software-based business analytics environment to enable
the team to provide field sales and marketing personnel with a more
efficient and evidence-based model for engaging the right prospects
with the best offers to improve the odds of success.
Real business results
Expected ROI of 750 percent based on pilot test results.
Anticipated increase in revenues, conversion rates and
salesforce productivity by focusing resources on high-value
accounts uncovered through analytics.
Improved ability to identify new accounts that have a high
probability of purchasing.20
© 2013 IBM Corporation
A information and communication-technology company in Tokyo
Gained insights into customer preferences and increased customer loyalty
Solution components:
IBM SPSS
The need
The client is a provider of information and communication-
technology products, services and solutions for the global
marketplace, the company earned USD 54 billion in consolidated
revenue. With a vision to become a valued and trusted business
partner that customers rely on for solutions across the IT landscape
and lifecycle, the client sought an advanced solution for maintaining
strong customer relations.
The solution
The client first designed a Web-based customer survey for collecting
information on customers’ life styles and preferences. Next, it
launched the survey and gathered responses. Using IBM SPSS
software, the client analyzed both customer data and survey data
and built a customer-segmentation model based on the analyses.
Real business results
Gained greater insight into its customers and their preferences.
The client used the new level of information to hone its
customer-facing communications and services, and ultimately
led to increase customer loyalty.
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© 2013 IBM Corporation22
Build dynamic value chain
© 2013 IBM Corporation
Solution components:
IBM Cognos BI
The need
M Corporation is headquartered in Kyoto, Japan, with more than 500
subsidiaries and affiliates around the world including locations in
London, Düsseldorf, Milan, Madrid, Amsterdam and Paris.
Mitsubishi Corporation had a decentralized organizational structure
based on a proven concept that enabled individual profit centers
distributed throughout Europe to plan their business independently
within a specified scope.
The solution
After assessing the market, M decided that IBM Cognos software
was the best fit. It chose Cognos software for its compatibility and
simplified integration capability with the existing infrastructure made
up of an SAP enterprise resource planning (ERP) system and IBM
Cognos Business Intelligence software. The client also integrated
Cognos software with the Microsoft Excel software, allowing users
to work with a familiar interface and standardized formats.
Real business results
An expanded reporting system to help ensure smooth
distribution of information to all groups for planning purposes.
A reduced IT department workload by allowing preconfiguring of
reports based on requirements of different user groups.
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Expanded reporting systems to ensure smooth distribution of information
M Corporation
We were convinced by the
functionalities of IBM Cognos TM1. As
well as optimising our planning process,
the solution handles large volumes of
data easily and practically at the touch
of a button, thus creating the
foundations for flexible planning and
target-performance comparisons.
-Client
© 2013 IBM Corporation
Global Manufacturing Corporation
Enabled over 95% on time delivery on supply chain management
Solution components:
IBM Cognos TM1
IBM Information management
IBM Rational
IBM Tivoli
IBM WebSphere
The need
As a comprehensive manufacturer of over 20 thousand types of
lighting equipment, such as LED light bulbs, this global
manufacturer “Global Lighting” is operating multiple production and
sales offices across the country. It maintains business relationships
with suppliers, partners and related domestic and international
companies and it has a business model which consists of various
processes.
The solution
A single, integrated supply chain management system creates a
virtualized supply chain view that allows managers to see weak
links, predict potential problems, and then make corrections to
optimize any number of processes. The client implemented IBM
Cognos TM1 which supported the companies needs.
Real business results
Visualization and simulation of production enables the company
to manage production of over 20,000 items, while lowering its
“missing goods rate” to only a few percent.
Enabled over 95% on-time delivery on supply chain mgmt.
Enabled the company to find the right mix of domestic and
overseas manufacturing and sales facilities for various products,
creating a competitive advantage for the company. 24
© 2013 IBM Corporation
A electronics company in the United States
Identified several million dollars in high-probability revenue opportunities
Solution components:
IBM Cognos BI
The need
The company functions as the US and Canadian hub for branding,
marketing, sales, service, product development and R&D
operations. The company had an outstanding and successful
salesforce responsible for selling laptops and associated products.
But despite its record of success, the client was convinced that
significant opportunities for additional laptop and associated product
sales were yet to be uncovered within its existing accounts.
The solution
The client engaged IBM Software Services to assist with
implementing a four-month business analytics pilot project using
IBM Cognos Business Intelligence software at its clients division.
The pilot took data from four sources, including master data, and
integrated these sources to build conformed master data.
Real business results
Yielded more than USD1 million in incremental revenues by
capitalizing on newly uncovered opportunities
Identified several million dollars in high-probability revenue
opportunities
Improved management efficiency by gaining the ability to track
channel-partner activities and progress
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© 2013 IBM Corporation
A leading electronics manufacturer
Reduced the wait for Key performance Indicators information by 50%
Solution components:
IBM Cognos TM1
The need
This company is one of the world leaders in electronics with over
30,000 employees and 14 plants worldwide. Delays in the
electronics industry can be disastrous. If a product ships in January
instead of November, the two-month gap can mean the difference
between a year in the black or in the red. The company wanted help
ensuring that it gave decision makers the information they needed to
act in a timely manner.
The solution
The company engaged an IBM Business Partner to implement a
new KPI management system based on IBM Cognos TM1 software
to measure and analyze the performance during each stage of the
semiconductor supply chain. With IBM Cognos TM1 software, the
company can now analyze information to produce a definitive list of
KPIs, assessing both existing KPIs and determining whether others
were needed.
Real business results
Increased the speed of KPI creation and updates by five times.
Reduced the wait for KPI information by 50 percent.
Enabled self-service report creation, dashboards and mobile
capabilities for busy executives
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