© 2014 IBM Corporation

Watson at work:

The potential of cognitive computing for businesses

Haig A. PeterExecutive Consultant, IBM Research Zurich - ISL

03.06.2014

Ivorian Bourbon Punch

Made with:• Turmeric• Bourbon• Banana• Lemon juice• Triple Sec• Vanilla • Honey

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Retail Healthcare Industrial

Finance Research Customer Service

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Mobile is the foundation for a seamless consumer experience

90%Of mobile users keep

their device within

arm’s reach at all times

75%Of consumers do not

believe companies tell

the truth in ads19% 36%

2011 2013

Willing to share current location (GPS)

Source: IBM IBV 2014 survey

The Instrumented Self

Cognitive computing will power the transformation in Telco

Customer Care Customer Engagement

Improving the experience of each

subscriber in online engagements,

through social channels and

on new access devices

As new services and devices come to

market, customer care agents must

be armed to meet customer

questions

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“A year from nowyou may wish

you had started today.”

—Karen Lamb