Release the innovation power of your employees

How IBM created engagement around the business strategy in the spring

of 2016 with Cognitive BUILD.

Henrik Dalin, Digital disruptor at IBM Interactive Experience

1

The mission of the Cognitive Build

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Resulting in tangible cognitive services, offerings and processes for IBM and our clients

Understanding

and using Watson

APIs

Applying data

sets

Design an immersive experience to educate and enable IBMers on Cognitive Business

through:

New ways of working

and new tools

Agile, IBM Design Thinking,

Mural.ly, Slack

21 3

Prepare

Teams conduct

Agile sprints

22 Feb – 18 Mar

(4 weeks)

IBMers crowdfund

the best ideas

25 Mar – 8 Apr

(10 business days)

Outthink Challenge

brings the best

ideas to life

11Apr – 3 May

(3 weeks to develop for

final presentation)

Build LaunchInvest

Join a Cognitive

Build team

Beginning 22 Feb

(4 weeks)

Team

Prepare for

the Cognitive

Build

Beginning 5 Feb

(2 weeks)

The Cognitive Build journey

3 steps on Think Academy to prepare for each phase of the Build

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IBMers used interactive, online tools to learn about Cognitive, new ways of working and crowdfunding,

and applied the knowledge to developing and investing in prototypes

Get Ready for Cognitive Build Advancing Cognitive Build Building a Cognitive IBM

Develop an idea, select data,

apply APIs, form a team

Promote an idea, invest in

an idea, turn idea into

solution

Adopt an idea, keep building

Thousands of teams formed -they used Design Thinking, Watson APIs and

promoted their ideas, leading to a $291M in ifundIT $ investment

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“My team was made up of people I'd never get to meet in my day job... Amazing research scientists,

developers, designers and people from countries that I may never visit.”

Cognitive Build resulted in record setting participation levels

277,620IBMers from

115 countries and

every business unit

engaged in Cognitive Build

Around 100,000 IBMers were active in the

Cognitive Build team phase

8,361 teams formed, each representing a

project idea

225,000+ IBMers invested in their favorite

ideas

185,847 IBMers prepared

for Cognitive Build

on

6Note: All statistics as of May 2, 2016

Cognitive Build in Practice and

Build Superlatives awarded to

14 teams7

IBM celebrated teams for their creativity, ingenuity and passion

8 finalist teams

adopted by IBM business unit leaders

for further development

Local Outthink Challenges

around the world recognized

200+ teams

The Finalists 50 teams split

$1,000,000 in recognition of

innovative work

Nordic Outthink Challenge

Drone as a service (Swe)

Employee Retention –Can you afford not to? (Den)

24/7 Virtual Personal Trainer (Fin)

Watson Quick HumanitarianResponse (Swe)

CV Cupid - the CV to RFP matchmaker (Nor)

Medicine on the Move (Fin)

Smart compliance -Cognitive Verified User Access Rights (Den)

Personal Watson (Verse) email assistant (Den)

Watson Academic Insights(WAI - Why) (Den)

Sellmore –Master Your Customer (Fin)

Cognitive Response to RFPs (Request For Proposals) (Swe)

Client Quote Accelerator (Den)

The Nordic Outthink Challenge

The Nordic outthink challenge was combined F2F and video conference event, from the 4 IBM head quarters in the Nordic countries.

Each team did 5 minute pitches

Judges selected 3 that were asked to further work on their ideas, produce prototypes and do a presentation on the Nordic Outthink Challenge final in Copenhagen on May 24.

Nordic Outthink Challenge

The Nordic Outthink Challenge FinalThe three finalist teams did a 20 minutes pitch incl. demonstration of prototype.

After hearing all presentations, the judges conferred and agreed on winner: Drone as a service.

Drone as a service, Medicine on the move, Watson Academic Insight

What does Cognitive Computing do?

LEARN

4. Learns and improves

REASON

ANALYZE

2. Mines and finds patterns

UNDERSTAND

1. Understands Big Data

3. Evaluates possible options

Continuous MachineLearning

Create problem

statement

Generatehypotheses

Scorehypotheses

Get feedback

ID similar problems

Scoreevidence

Train andlearn

Presentresults

ModelGenerate

hypothesesEvaluate

hypotheses

Attributes

Evidence

Videos

Streamed Images

Text

Sound

Sensors

Structured

Speech

Unsupervised

learning

(DISCOVER)

Supervised

learning

(DETECT)

Structure

Context

Meaning

Identifyevidence

Resourceful

Dedication

Open-minded

Passion

IntrapreneurEntrepreneur

Disruptors

Spongelikenature

Act as a startup

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