ibm amplify 2016 - agenda

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Page 1: IBM Amplify 2016 - Agenda

3/1/2016 IBM ­ Amplify ­ Agenda

http://www­01.ibm.com/software/events/amplify/agenda/ 1/4

Amplify 2016Register today and save

May 16 - 19, 2016 Tampa Convention Center, Florida

Marketing

Overview Attend Sessions EXPO

Page 2: IBM Amplify 2016 - Agenda

3/1/2016 IBM ­ Amplify ­ Agenda

http://www­01.ibm.com/software/events/amplify/agenda/ 2/4

MarketingThe Marketing stream features practical guidance on how to

target, engage and win customers across multiple channels by

combining proven best practices with emerging technologies.

Sessions will also focus on getting the most out of your investment

in our Marketing Solutions. Industry leaders and subject matter

experts will present the latest strategies, business use cases and

product demonstrations for generating superior marketing results

in areas such as omni-channel marketing, real-time

personalization, mobile customer engagement and digital

marketing. Attendees will gain a deeper understanding of IBM

Marketing Solutions, including heritage Silverpop, Unica,

Coremetrics, DemandTec, Tealeaf and Xtify products, as well as

new IBM innovations designed to help you change the way you

engage with your customers and prospects.

Customer Analytics

Topics include:

Page 3: IBM Amplify 2016 - Agenda

3/1/2016 IBM ­ Amplify ­ Agenda

http://www­01.ibm.com/software/events/amplify/agenda/ 3/4

Customer AnalyticsThis stream focuses on how customer analytics can help you

acquire the right customers, optimize the customer experience,

understand the customer journey, and minimize fraud. Sessions

will guide marketing, commerce and service teams on best

practices and strategies for applying digital analytics, customer

experience analytics, predictive analytics and social analytics to

better understand customers, accelerate profitability and improve

business outcomes.

eCommerce &MerchandisingThe eCommerce and Merchandising stream focuses on how to

create a unique brand experience across all channels for both B2B

and B2C omni-channel commerce. Business and technical users

will discover new capabilities, best practices, trends and

techniques to help them get the most from their implementations.

Sessions will also provide commerce, sales, marketing and IT

executives with proven strategies, architectural considerations,

Topics include:

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case studies and hands-on skills to help them deliver the best

customer experience from engagement to fulfillment to post sales

service.

Digital ExperienceThe Digital Experience stream will cover the delivery of digital

experiences that engage and satisfy from the first touch to

supporting loyal brand advocates in employees, partners, and

customers. IT professionals and business leaders can build

individualized curriculum in development and deployment

technical strategies as well as business value solutions and use

cases. Sessions presented by IBM, business partner and

customer experts will cover a broad industry range of successful

digital experience solutions that harness the disruptive

marketplace forces of data, mobile, cloud, and social.

Topics include:

Topics include: