ibm amplify 2016 - agenda
TRANSCRIPT
3/1/2016 IBM Amplify Agenda
http://www01.ibm.com/software/events/amplify/agenda/ 1/4
Amplify 2016Register today and save
May 16 - 19, 2016 Tampa Convention Center, Florida
Marketing
Overview Attend Sessions EXPO
3/1/2016 IBM Amplify Agenda
http://www01.ibm.com/software/events/amplify/agenda/ 2/4
MarketingThe Marketing stream features practical guidance on how to
target, engage and win customers across multiple channels by
combining proven best practices with emerging technologies.
Sessions will also focus on getting the most out of your investment
in our Marketing Solutions. Industry leaders and subject matter
experts will present the latest strategies, business use cases and
product demonstrations for generating superior marketing results
in areas such as omni-channel marketing, real-time
personalization, mobile customer engagement and digital
marketing. Attendees will gain a deeper understanding of IBM
Marketing Solutions, including heritage Silverpop, Unica,
Coremetrics, DemandTec, Tealeaf and Xtify products, as well as
new IBM innovations designed to help you change the way you
engage with your customers and prospects.
Customer Analytics
Topics include:
3/1/2016 IBM Amplify Agenda
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Customer AnalyticsThis stream focuses on how customer analytics can help you
acquire the right customers, optimize the customer experience,
understand the customer journey, and minimize fraud. Sessions
will guide marketing, commerce and service teams on best
practices and strategies for applying digital analytics, customer
experience analytics, predictive analytics and social analytics to
better understand customers, accelerate profitability and improve
business outcomes.
eCommerce &MerchandisingThe eCommerce and Merchandising stream focuses on how to
create a unique brand experience across all channels for both B2B
and B2C omni-channel commerce. Business and technical users
will discover new capabilities, best practices, trends and
techniques to help them get the most from their implementations.
Sessions will also provide commerce, sales, marketing and IT
executives with proven strategies, architectural considerations,
Topics include:
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case studies and hands-on skills to help them deliver the best
customer experience from engagement to fulfillment to post sales
service.
Digital ExperienceThe Digital Experience stream will cover the delivery of digital
experiences that engage and satisfy from the first touch to
supporting loyal brand advocates in employees, partners, and
customers. IT professionals and business leaders can build
individualized curriculum in development and deployment
technical strategies as well as business value solutions and use
cases. Sessions presented by IBM, business partner and
customer experts will cover a broad industry range of successful
digital experience solutions that harness the disruptive
marketplace forces of data, mobile, cloud, and social.
Topics include:
Topics include: