Technological (r)evolutions !

IBJ-IJE Academy 201420 March 2014

Goal

Method

1. Importance of Intangibles

2. Intellectual Capital vs Intellectual Property

3. Protection vs Use

4. Technology

Intellectual Capital vs IP

INNOVATION IDENTITY

™

www.mysite.url

New forms of Intellectual Capital

• Community (e.g. Lego)

• Open Source

• Creative Commons

What is Open Source?

• Freedom to run (use)

• Freedom to understand (study)

• Freedom to change

• Freedom to distribute

Categories of OSS licenses

“Artistic” Licenses

No Copyleft

Weak Copyleft

Strong Copyleft

MIT BSD Apache LGPL

GPLv2 GPLv3

AfferoGPL

Current count

(www.opensource.org)

70 licenses

Creative Commons

Open Data

• public

• private

Open HR

Protection v Use

Right to Right to

Positive Negative

™www.mysite.url

Exercise - protection for use

Big Data & Digitization

The story of the wheat on

the chessboard

18,446,744,073,709,551,615=  264  -­‐  1  

• Earth mass = 5.97219 x 1024 kg

• Wheat mass (1 grain = 1g) = 1.8446 x 1016 kg

• Wheat mass = 1/100,000,000 Earth

• 2013 grain production = 2,140 Million Tonnes (= 2.140 x 1012 kg)

• Wheat mass= 10,000 x 2013 production

Big Data• The amount of data

doubles every 18-24 months

• 90 % of all data in the world was created in the last 2 years

• most data is generated by users, sensors or machines

Patents (US only) Linear scale

Patents (US only) Log scale

doubling time: 1963-1990: 27 y 1990-2009: 19 y

Prior Art doubling time: 2 y

Exercise - patent strategy

Personalization and the rise of the Consumer-Maker

Cost  of  copying  goes  to  zero

Cost  of  personaliza?on  goes  to  zero

Which  one  is  a  copy?1

2

3 & 4

5

Exercise - what is a copy?

Open Source & Open

Innovation

“99% of the Global 2000 will include Open Source Software (OSS) in their mission-critical software portfolios by 2016.” (Gartner 2011)

Why?Security – Linus’s Law (named after Linus Torvalds, Linux creator and OSS pioneer) states, “Given enough eyeballs, all bugs are shallow”. OSS offers enhanced security by leveraging the strength of its developer base to quickly identify and fix bugs.!!Quality – OSS offers immensely better quality of code. Imagine thousands of developers constantly striving to innovate and contribute to an OSS versus a handful of developers shipping out a licensed software package.!!Trial & Support – OSS also offers great trial and support options. As the code is free, organizations can try it out at will, and with hundreds of communities and online forums of open source developers, support is never far away for the users.!!Flexibility – Other benefits come in the form of amazing customizability, freedom and flexibility the code offers. Organizations typically tweak the code with minimal effort to best match their requirements, a relatively well-known example being that of Goobuntu, a ‘long term support’ version of Ubuntu developed and used in-house by Google.

Open Source Hardware

“Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas,

and internal and external paths to market, as the firms look to advance

their technology” !

Henry Chesbrough

Open Innovation

Exercise - OS criteria

TECHNOLOGY

NOVELTY EFFICIENCY

(product) (process)

FUNCTION

SPECIFIC GENERIC

(customer) (producer)

CONTENT

QUALITY QUANTITY

(knowledge) (data)

RelaEveGweightG

Community

Peer-to-Peer & the Crowd

Social Media

“Technology and social interaction for the co-creation of value”

value

Exercise - Annual Accounts

IP?

General Conclusions

1. The IP Paradigm is changing

2. The use of IP/Intellectual Capital is changing

3. Technology cycles are shortening

4. Technology itself is threatening IP old style

Everything becomes software

Use v Protection

Use > Protection