ibis trail

12

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Post on 23-Jan-2015

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A website design proposal for the book trilogy: The Ibis trail by Amitav Ghosh. Also covers a few basic ideas for social media activation

TRANSCRIPT

Page 1: Ibis trail
Page 2: Ibis trail
Page 3: Ibis trail

BE creative

engaging tease intrigue

narrate

thematic

surprise express

visuals

sounds Inventive & adaptive

Page 4: Ibis trail
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Beyond the stories… INSIGHT: Abrupt ending of ‘SOP’ (reviews)

Convert INSIGHT into an OPPORTUNITY

Invite the audience to share their experiences Speculate the turn of events – Sea of Poppies Shape the fate of the characters – River of Smoke

Page 10: Ibis trail

Website

Social Media

Mobile

PR / Television

POS / POP

TEASER

LAUNCH

ENGAGEMENT

FEEDBACK

VIRAL

PURCHASE

Integrate Media

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Digital media ideas QR CODE – Launch of book cover, book excerpts

CHARACTERS ON TWITTER – Pre-Launch of book to create buzz if characters have recall value?

LASKARI – several words are hindi-english jargon and can be popularized through social media

WEBCAST – live viewing of the book launch and/or readings + city tours by the author.

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Thank You!