ibeacons - technical and marketing summary
DESCRIPTION
Summary and clarification of what iBeacons are and what the opportunities are for brandsTRANSCRIPT
![Page 1: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/1.jpg)
4th Feb 2014Marc Curtis – Emerging Technology Lead – TMW - @exmonkey
iBeacon Tech Mini Bitewhat's all the fuss about?
![Page 2: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/2.jpg)
What is it?
What do they look like?
What are the opportunities?
What are the limitations?
A retail example.
Q&A and demo.
...and at least one cat picture.
![Page 3: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/3.jpg)
0011
Before I begin...
![Page 4: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/4.jpg)
A Bluetooth enabled technology that enables apps to pin-point your location so they can make use of that
information.
– That geeky bald bloke
![Page 5: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/5.jpg)
Say what?
Put simply, it's like a super accurate version of GPS that can work inside or outside
![Page 6: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/6.jpg)
You had me at jam....
Not just for Apple
Accurate to within a couple of feet
Works indoors
Programmable unique ID
No pairing necessary
Doesn't cane your battery
![Page 7: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/7.jpg)
0011
Sounds a bit like RFID...
There are some key differences
Range - 50m vs 20cm
RFID can hold small amounts of information, iBeacon cannot
Location/distance
Convenience
![Page 8: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/8.jpg)
0011
In summary
Small (normally) devices that broadcast an ID only, using Bluetooth Low Energy (BLE)
All the work is done by an app on the device
These apps have to be distributed by a brand and installed by a user
Think of them as a way of tagging a specific location - like a shelf, a sign or a shop doorway
![Page 9: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/9.jpg)
What do iBeacons look like?
![Page 10: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/10.jpg)
![Page 11: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/11.jpg)
0011
![Page 12: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/12.jpg)
0011
![Page 13: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/13.jpg)
0011
Picture of the one's Roo bought
![Page 14: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/14.jpg)
0011
![Page 15: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/15.jpg)
Opportunities
Retail
Events
Experiential
Home automation
Museum & galleries
![Page 16: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/16.jpg)
0011
Retail
Retailers with existing apps
Aisle end/product specific offers
Rewards for visiting certain locations (ShopKick)
Get very accurate shopper data back from apps
May one day soon enable payments without having to even get your phone out
Warning: Don't spam
![Page 17: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/17.jpg)
0011
Events & Experiential
Innovative engagement apps
Stats on interactions
Games
Guides
![Page 18: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/18.jpg)
0011
Home Automation
Lighting
Context/location aware apps
Tagging easily lost items
![Page 19: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/19.jpg)
0011
Museums and Galleries
Interactive tours
Stats
![Page 20: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/20.jpg)
0011
A bunch of other stuff
Contextual advertising
Automotive assist
Find your way around airports, sporting venues, shopping malls and car parks
Check-in/ticket barriers
![Page 21: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/21.jpg)
Limitations
![Page 22: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/22.jpg)
Barriers to adoption and use
Users have to have location services enabled on their device
Users have to have Bluetooth turned on
It requires an app and possibly an internet connection (depending on functionality)
![Page 23: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/23.jpg)
Limitations
iBeacons do not send any data (except their unique ID)
They need a battery/power
Distance is only an estimate
Need a lot of iBeacons to get accurate positioning
![Page 24: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/24.jpg)
An example...
![Page 25: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/25.jpg)
Jane has an H&M loyalty app on her phone
She walks past a store...
The app alerts her that the shop is running a sale
Jane walks in. As she passes an aisle, her app alerts her to a discount voucher she could
redeem against one of the items
As Jane approaches the till, the sales assistant gets a popup on his screen with her recent sales history and suggestions on related offers
![Page 26: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/26.jpg)
0011
Value exchange Jane gets tailored offers on
products as she looks at them
H&M get extremely accurate data Jane's shopping habits, dwell times, route round the shop etc (even if she doesn't buy anything)
![Page 27: iBeacons - technical and marketing summary](https://reader038.vdocuments.mx/reader038/viewer/2022103115/5569f2d7d8b42ac1468b5328/html5/thumbnails/27.jpg)
Questions and demo
(which as tradition demands, will probably fail)