IB PRESENTATION MUJI 　 × 　 MOROCCO

Group7 　　　　　　　　 Dylan Stoecker , Azusa Oda, Mali Li, 　　　　　　　 Megumi Takita, Shun Isomoto, Yuka Wakui

http://www.muji.net/muji-meets-idee/

http://www.townnote.jp/biz_10277799/

Introduction

Household goods

http://www.muji.com/storelocator

Apparel

http://weheartit.com/entry/19331423?group=B&imgres

Food

About MUJI

http://www.johannesburgbusinesslawvoice.com/doing-business-in-africa/

None in Africa

Morocco country factors

http://www.dooyoo.co.uk/destinations-international/holiday-resorts-in-morocco/

Political-Low-transparency

Economic -Growth rate

-Household consumption-Low inflation-FTA with US

Social3 mixed cultureBusiness-French

Technological-Textile-handy-craft

Geographic-Strategic location-Resources

Country factors Morocco’s economy is stable

Employing many new policies to attract FDI Influences by the FTA with the U.S.

Historical presence of European culture

　　→ We have potential customers.

Product

http://www.yamatologia.com/log/product/

FurnitureIDEE Co., Ltd.

http://athome.kimvallee.com/2010/05/modern-japanese-furniture-at-idee

Current success in Europe plays a large role. http://www.muji.net/shop/overseas

http://home-and-room.com/puuf.html

http://www.muji.net/mt/mujilife/group/archives/2010/01/21_125726.htmlhttp://www.idee.co.jp/about/news/20121010/4more-idee.html

Easiest to tailor to local preferences

Entry Mode

http://www.yamatologia.com/log/product

http://wallpaperstock.net/green-field_wallpapers_29271_1920x1080_1.html

FDI -Green Field

http://www.bows-n-ties.com/mens-fashion-tips/wrapper.php?/archives/328-Business-Attire-and-Etiquette-in-France.html

Avoid cultural crashMain 　 business style is French.

http://www.iplab.in/

Keep intellectual propertyGovernment lacks transparency.

Receive two types of subsidy for their operation cost

http://www.moneysavingexpert.com/insurance

Production Location

http://www.yamatologia.com/log/product

Producing basic items in China. Outsourcing local designers

http://www.whatantiquefurniture.com/2010/10/looking-for-antique-furniture-factory.html

Argania Universel Commerce SNC.

http://www.arganiagalleries.com/Berber%20deco/Ang/Our%20Products.htm

Accessible LocationEasy to access to Europe and Middle East

http://www.moog.co.jp/japanese/careers/about-us/our-locations/

Low labor cost Minimum wage is... $2/hour!

http://meddic.jp/cost

Marketing Strategy

http://www.yamatologia.com/log/product

Target Market

1.Upper-middle class and above

http://forums.filmnoirbuff.com/viewtopic.php?pid=216834

2. Visitors from other countries →potential customers

http://blog.sightseersmovie.com

Price

http://transportation.qualcomm.com/fleet-management/lowering-operational-costs

Should keep price as low as possible

Place Casablanca

http://www.edgymix.com/2012/11/casablanca-morocco

Product

http://www.empirefurniture.biz/make-sure-the-furniture-fits-the-room/

Sizes

http://www.rivieradelsol-rentals.co.uk/html/furniture_packages_morocco.html

Preferences

http://www.gumtree.com.au/s-ad/parramatta/teaching-childcare/arabic-language-teaching-and-translation/1011555244

Language

Personal selling

Distributes sales coupon

http://alisterpaine.com/2011/03/15/the-old-fashioned-brand-building-push-strategyhttp://arlatt.blogspot.jp/2011/06/ch-18-sales-promotion-and-personal.htmlhttp://www.hokangtao.com/2012/12/muji-malaysia-midvalley-free-discount-coupon.html

Promotion

Conclusion

•Potential of future growth•Potential customersCountry

factor•Greenfield Entry

mode

•IDEE’s furniture•Casablanca•Strategic pricing•Push strategy

Marketing

Thank You for Listening!

http://www.timeanddate.com/news/time/morocco-dst-2012.html

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