i’m nick from belgium intro via 3 books€¦ · “it’s our goal to make corporates innovate...

I’m Nick from Belgium

intro via 3 books

BOOK 1

BOOK 2

BOOK 3

“It’s our goal to make corporates innovate like startups to challenge the status quo.”

for Fortune500 & global innovation leaders

Heavy industry/manufacturing Utilities/Chemicals/Pharma Commodities/Automotive/…

Banking/Finance/Payroll/HR Telco/Publishing/Travel/ FMCG/…

B2B

B2B2C & B2C

Tokyo

Business Model Innovation

?

10 types of innovation

Configuration/Internal Offering ExperienceBusiness model Network Company

Structure Process Product performance

Product system Service Channel Brand Customer

Engagement

Volume of innovation efforts last 10 years

source: Doblin Group, Inno 15


Configuration/Internal Offering ExperienceBusiness model Network Company



Engagement


Configuration/Internal Offering ExperienceProfit model Network Company



Engagement

source: Doblin Group, Inno 15

Cumulative Value Creation last 10 years

Business Model in a nutshell

An organization’s logic of creating, delivering and capturing value.

just to make sure we’re all on the same page…



So many options to make money, experiment with

pricing & revenue models,…

Business Model Innovation where to find new growth for your business.

Business Model Innovation where to find new growth for your business.

Explore extra revenue sources!

Different categories:

+ specific examples

No magic.Extra money?

Remember this one?

Remember this one?

1 million pixels to sell = 1 million dollar #awesome

Copy & Remix.An easy exercise to start.

Airbnb

Airbnb

of Food.

of Parking.

of Boats.

AirBnb of X

AirBnB of ….

“Matchmaking people to make money from assets

they own.”

Netflix

Netflix

of Books.

of Toys.

of Clothing.

Uber of X.

Uber of ….

“on-demand service via an App”

But…

Tinder

Tinder

of Jobs.

of Fashion.

of Shopping.

Tinder of ….

“Swipe based matching”

not a business model pattern, more about the interface.

Understand the patterns!

You are in the center!

Your own venture

Business Model transactions

Focus to make this flow as smooth as possible. #frictionless

Can be more complex.

Many different players, a lot of monetary transactions.

The key questions you need to ask:

What is the best new business model to try?

What to pick?

Free!for the user.

1.

Paid! the user = client.

2.

Free?

Free = FreeThere are so many variations on ‘free’

Which industry experimented the most with new revenue models?

1. Music 2. Movies 2. Games

What to pick?

Free!for the user.

1.

- Early exit -

Free

(Hidden) other agenda: - Aim for an early exit. - Acqui-hire - Prestige - …

Rule of thumb: There is no free lunch.

What to pick?

Free!for the user.

1.

- Early exit -

- Pay-what-you-want -

How much would you pay for this software bundle?

1. €0

2. €0.99-€4,99

3. €5- €9.99

4. €10 - €14.99

5. €15 - €19.99

6. €20+

Encrypt-it Mailbox

FunnyFace App.

+

Task Timer Pro.

+

Are you a Windows or Mac user?

1. Windows

2. Mac (Apple)

3. Other (Linux,..)

Free?

Customer can pick his own price.

Pay-what-you-want. (including free)

Case: Humble Bundle

Pay-what-you-want: Restaurants, Museums,…

Emotional connection

Social/group pressure

…

What to pick?

Free!for the user.

1.

- Early exit -


- Tip jar/ donation -

Free?

Main difference: People often get the product for free, but are

free to do an extra transaction.

Tip jar - Donation.

Free, for some.

Different segments of users.

What to pick?

Free!for the user.

1.

- Early exit -


- Tip jar/ donation -

- Barter -

Swap goods, give something else in return.

Many Facebook groups & events: baby clothes, travel,…

What to pick?

Free!for the user.

1.

Paid!the user = client.

2.

Reason why people upgrade!

Free, but pay for extra features

What to pick?


2.

- Vanity - reputation -

Some people only want “the best”

Ultimate luxury. €21.000 Smartphone (Vertu)

Vanity, reputation…

Vanity is so powerful!

Looks & Reputuation in games.

To fit in Exclusivity Show Commitment ...

Important learning: You need other people to show off!

First class sells - because of second class.

Pay to get noticed. (above the crowd…)

Would you pay to get seen by your friends on Facebook?

Facebook 2012

What to pick?


2.


- Loss-aversion -

Another tactic: Lure people in with free + lock-in.

Just give it a try!

Lock-in (switching costs, hassle,..)

Pay-as-you-go model.

Switching cost?

pay-per-use.

Blendle - itunes for journalism (buy per article)

What to pick?


2.


- Loss-aversion -

- Privacy/ Anonymity -

Privacy features are very powerfull!

Hide your profile. Incognity mode.

What to pick?


2.


- Loss-aversion -


- Mystery/ Surprises -

Mystery crates (& surprise upgrades)

similar to Lottery system = very lucrative!

Real life mystery crate

Blind dates, anyone?

Crazy Blind Date by OKcupid. (up to $3/date)

What to pick?


2.


- Loss-aversion -



- Convenience/ Shortcuts -

Use Sold. The convenient way to sell goods online.

The Gone App: 1 photo to sell Homesnap: 1 photo to get info

The (ex-) power of Zynga-like games.

Grind - Spam - Pay

What to pick?


2.


- Loss-aversion -



- Convenience/ Shortcuts -

- Helping peers/ gifts -

This one is on me…

Yes, Awesome. I’m a PLUS member.

Virtual gifts to friends.

Line messaging app is one to keep an eye on!

Next Chapter.

What to pick?

Free!for the user.

1.


2.

Third party pays the bills.

3.

What to pick?


3.

- Advertising -

What to pick?


3.

- Advertising -

- Affiliate/ Referral -

What to pick?


3.

- Advertising -


- Data Reseller -

What to pick?


3.

- Advertising -


- Data Reseller -

- Joint-Venture/partnership -

What to pick?


3.

- Advertising -


- Data Reseller -


- White-label/Franchise -

What to pick?


3.

- Advertising -


- Data Reseller -


- White-label/Franchise -

- Get-one-give-one -

another client pays for your product. (could be anymous)

Suspended coffee

One Laptop Per Child

What to pick?

Free!for the user.

1.


2.


3.

Broker/Matchmaking

4.

Can be a mix of all three.

Broker/ Matchmaking

4.

- One-side pays -

One side pays.

Many dating platforms are based on this model.

Get paid to date?

Very controversial of course.

Get paid to date.

Other platforms experiment with other rewards than money.

Broker/matchmaking

Broker/ Matchmaking

4.

- One-side pays -

- Both sides pay -

Matchmaking between 2 normal users.

only 1 of the 2 parties pays.

Auction platforms.

Broker/Matchmaking

Broker/ Matchmaking

4.

- One-side pays -

- Both sides pay -

- Crowdfunding -

- Penny Auctions -

Crowdfunding (many variations)

For pre-sales? Investment?

Donation?

Crowdfunding

The product itself is often not the primary driver: “Be part of something bigger, a revolution in …”

Broker/ Matchmaking/

4.

- One-side pays -

- Both sides pay -

- Crowdfunding -

- Penny Auctions -

Penny Auctions

What to pick?

Free!for the user.

1.


2.


3.

Broker/Matchmaking

4.

Mixed model Subsidised

5.


5.

- Shop (on the side) -


5.


- Razor-blade (add-ons) -


5.


- Razor-blade (add-ons) -

- Credits/points -

No easy fix. But experiment

& learn!

i’m nick from belgium intro via 3 books€¦ · “it’s our goal to make corporates innovate...

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