FONTS? YOU MEAN I HAVE TO WORRYABOUT COMPLIANCE THERE TOO?Presented by Jim Kidwell

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Jim KidwellSenior Product Marketing Manager

• Writer

• Speaker – SXSW, Future of Web Design,

Webvisions, TFM&A and many more

• Design software expert

• Font nerd

• @jimkidwell on Twitter

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Agenda• What is compliance?

• Risks of non-compliance

• Real-world usage data and risks

• How to build a compliance workflow

• Techniques to use

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What is font compliance?• Fonts are licensed like software – EULA

• Should be tracked the same as software

• Need to be budgeted the same as software

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Top risks• Not understanding font EULAs

• Using fonts for an unlicensed purpose

• Transferring fonts improperly

• Creating comps with unlicensed fonts

• Improperly tracking

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What has happened?• Cher sued for $5 Million (1/2017)

• NBCUniversal sued for $3.5 Million (7/2012)

• TBS & TitleBoy sued: destruction of materials (2/2012)

• Microsoft sued for $1.4 Million (4/2013)

• NBCUniversal’s Wizarding World of Harry Potter sued for $1.5

Million + destruction of materials (7/2011)

• Mixpanel sued for $2.0 Million (3/2013)

• Rick Santorum’s agency sued for $2.0 Million (8/2011)

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DATA ABOUT EULAs(font licenses)

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Designers don’t read licenses

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Designers don’t read licenses

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When designers read them

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They are confused

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TRADING ANDTRANSFERRING FONTS

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Personal fonts to the office

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Personal fonts to the office

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Have designers traded fonts?

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Have designers traded fonts?

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HOW TO CREATEDESIGN COMPS?

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How to create design comps• 93% Use fonts already have

• 56% Download new free fonts

• 26% Purchase fonts before client approval

• 32% “Locate” a copy of the font online

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TRACKING YOUR STUFF

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Many licenses = Problems trackingDo you have problems tracking what you are licensed to do with each of your fonts?

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Many licenses = Problems trackingDo you have problems tracking what you are licensed to do with each of your fonts?

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Employers aren’t making it clearDoes your place of employment have a clear font licensing policy and font purchase procedure?

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Employers aren’t making it clearDoes your place of employment have a clear font licensing policy and font purchase procedure?

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HOW TO MAINTAIN COMPLIANCE

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Font licensing policies1. How do you buy new fonts?

2. How do you create comps?

3. Do you have existing procedures?

4. Who collects all the licenses, purchase records?

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Assess your existing collection1. Do you have purchase records?

2. What are your rights and limits?

• Number of licenses?

• Packaging, Logos, PDF embedding?

• Web Font use?

• Embedded into Applications?

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Train everyone1. Management

2. Procurement

3. Designers

4. New employees

5. External contractors

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Track usage and respond1. Locate and track all license data

2. Implement periodic reporting

3. Number of licenses required

4. New or expanded use types

5. Act on findings

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Summary: What can you do?1. Font licensing policy

2. Assess your current collection

3. Train everyone

4. Track your usage

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Techniques to use1. Workgroup access

2. Permissions configuration

3. Periodic font usage reporting & true-up

4. Implementing a preview-only workgroup

5. Extending compliance to ALL users

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Preview-only font distribution1. Sequester fonts of unknown origin

2. Research upon need

3. Contact foundry for records

4. Purchase if records not available

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Compliance for all users

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RESOURCES

Font Management Resources

www.extensis.com/iaitam

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About Extensis

• Founded in 1993

• 100+ employees worldwide

• Support from locations in:

USA

UK

France

Germany

Australia

Latin America