How Digital will Transform your

MarketingIain Scott

PPI

Offline Marketing

Effective and Integrated Marketing Campaigns

Online Marketing

ATTRACTIONAND

CONVERSION

ATTRACTION AND CONVERSION

SHOULD PEOPLE VISIT

YOUR WEBSITE?

REA

SON

S

1. CONTENT - VALUE2. LIKEABILITY – TRUST3. ACTION – YOU TOLD THEM

WHAT ABOUT

CALL TO ACTION?

WHAT ABOUT CALL TO ACTION: CONVERSIONS

BASICS THEN 5 WAYS

CONSISTENCY URL

EMAILSOCIALMEDIA

LANDING PAGES

SQUEEZE PAGES

Sign Up Now!

Sign Up for your FREE Taster Class

SOCIAL MEDIA

ACCESSING NETWORKS

QR CODES

QUICK RESPONSE

EMAIL MARKETING

SAY HELLO

• Email marketing example

• Journey from email to squeeze page

• Send brochure – targeted and specific

VALUE ADD

FREE CONTENT

4

•Guides to Bars, Clubs•Language Mini-books•Meet ups for FLS•Local Events (recurring)

How Digital will Transform your

MarketingIain Scott

www.contactppi.com

GOING VIRAL

GOING VIRAL