iaea international atomic energy agency epr-public communications l-06 public...
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IAEAInternational Atomic Energy Agency
EPR-Public CommunicationsL-06
Public Information/Communications Organization
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Objective
• To understand the Incident Command System (ICS) used to respond to a nuclear or radiological emergency;
• To understand how the Public Information Officer role is organized and its place in the overall response system.
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Outline
• Incident Command System• Public Information Centre• Public information activities• Organization and planning
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Incident command system
• Most widely used structure for emergency response;
• Consolidates emergency planning and decision making;
• Consistent terminology;• Integrated communications;• Scalable according to the size of the
emergency;• Recommended by the IAEA.
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Incident command system
Basic Structure of an ICS organization
Incident Commander
Public Information
Officer/Group
Safety Officer Planning Section
Operations Section
Finance/Administratio
n Section
Logistics Section
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Organization and planning
Sample PIO structure
Lead Public Information Officer
Liaison Officers to
Planning and Operations
Media Relations
and Monitoring
Internal Communi-
cations
Strategic Planning
and WritingNew Media
Spokesperson
Public Relations
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Incident command system
• Public Information Officer (PIO)/Group may involve an individual or group:• Reports directly to the Incident Commander;• Responsible for keeping media and public
informed during an emergency;• Coordinates information with all other official
sources;• Ensures information provided is consistent,
accurate and timely.
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Incident command system
• Two types of emergency facilities or locations: pre-established and those established at the time of the emergency;
• For PIO, this may involve working from multiple locations:• Emergency centre• Existing offices• Public Information Centre (PIC).
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Public information centre
• A public information centre (PIC) may be used as the centralized hub for all communications with the public and media;
• Those states with nuclear power plants may already have PICs established;
• Establishing a PIC during an emergency response will help facilitate interactions with the public and media.
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Organization and Planning
• The PIO structure should also include liaison officers– PIO staff who are assigned to sit in on meetings and discussions in the Planning and Operations Sections;
• The PIO will also need access to technical experts, so at least one expert will need to be assigned as an advisor to the PIO;
• The designated spokesperson or spokespersons will also report and work within the PIO structure.
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Discussion
• Develop an appropriate structure for the PIO according to activities to be undertaken and the geographical location;
• How would you organize your PIO using emergency response structure that is currently used?
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Discussion
Key PIO activities• Strategic Planning• Media Relations• Media Monitoring• New Media• Liaison and Coordination• Public Relations• Internal Communications
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Organization and planning
• Plans and procedures will need to be developed to guide the public information activities during an emergency response;
• Existing plans could be used as appropriate but may need to be revised;
• Changes will be needed to reflect whoever is responsible for approving the release of all public information products in an emergency.
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Organization and planning
• Plans should also be in place to coordinate public communications activities with regional and or local authorities;
• Procedures will also be required for practical arrangements specific to the PIO:
• Staff roster• Activation procedures• Dissemination of information• Media monitoring• Translation• Templates for holding statements and news releases• Toll free public line.
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Summary
• In a complex emergency, the PIO will require a team of experienced public information staff organized into an appropriate structure;
• Plans, procedures and practical arrangements will need to be established in advance in order for the PIO to undertake key activities to inform the public and media;
• These plans, procedures and arrangements should be exercised on a regular basis.