SIMON DUONGLondon BA Enterprise and Entrepreneurship Apparel Wear MA Global Entrepreneurship +

How to engage students in the

enterprise agenda?

Enterprise agenda

• Think and act in enterprising ways• Employability skills• Transferable• Enterprising approach to learning and teaching• Problem solving, decision making and evaluating risks• Entrepreneurial experiences

HOW?

Student needs and wants

PRACTICAL THEORY>

Theory

- Human Resource- Marketing/e-Marketing- Accounting and Finance- Business management- Law- Business Growth- Employability skills

- Case studies- Newspapers- Internet- Library- Television- Text books

Practical

- Apprentice- Dragons Den- Group tasks- Individual tasks- Work experience- Running a business

- Create tasks- Compete- Desire- Control- Brain storming- Problem solving- Decision making

Coventry University

• SiB (Students in Business)• IAE (Institute and Applied Entrepreneurship)• SPEED• Phoenix Den• Student Enterprise Fund• Students that have set up businesses and their

experience

Apparel Wear

• Formed in 2009• Limited Company• Simple, inexpensive and stylish apparel• Pass on wholesale prices onto customers• B2B and B2C

Thank you