8/2/2019 IADT-Detroit Students, Fashion Designer And Luxe Brand Strategist William Malcolm Partner On An Innovative Project

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IADT-DetroitStudents,FashionDesignerAndLuxeBrandStrategistWilliamMalcolmPartnerOnAnInnovativeProject

SixIADT-DetroitStudentsareworkingtowardbeingthenextCreativeBusinessLeaders.

Troy,MI-April2,2012.IWILLBETHENEXTisajointcollaborationbetweenfashiondesignerandluxurybrandstrategistWilliamMalcolmofWilliamMalcolmLuxeCollection,WilliamMalcolmMediaGroupandIADT-Detroit.Malcolm,acontractemployeeofIADT-Detroit,selectedsixIADT-Detroitdesignstudentsforaground-breakingbrandingprojectthatindividuallyandcollectivelyhighlightsfiveofthecollegesstudents/alumniandtheircreativedegreeprograms.

Mygoalwiththisprojectwastohopefullyteachthestudentshowtousetheircreativetalentsanddevelopthemintoaviablebusinessmodelutilizingsuccessfulbusinessstrategiesandnetworkingmodels,saidMalcolm,aDetroit-basedfashiondesignerandbrandstrategist.Thestudentsandgraduateswereselectedfortheprojectbecauseoftheirpotentialtobethenextphotographer,thenextstudiophotographer,thenextcouturefashiondesigner,thenextgraphicdesigner,thenexhiondesignerandthenextgamedesigner.

TheprojectfeaturestheworkofIADTgraduatesMariellaAmadorandSarahLutheraswellascurrentstudentsCedricPoole,NeilJones,BrandonHurstandKarenKish.ItprovidedauniqueplatformforMalcolmtoworkwiththestudentstodeve

lopeachoftheirbusiness,personalandsocial-mediabrandidentities.DuringtheseveralmonthsthatMalcolmworkedwiththestudents,theyeachcreatedanddevelopedtheirownindividualbrandconceptsincludingcoloranalysisandselection,logodesign,clientinteractionprotocols,competitivepricinganalysis,productsandservicesdescriptions,personalbrandidentities,elevatorspeeches,socialmediaandmarketingconcepts.

Theculminationofthestudentseffortswasthecreationofanindependentwebsitethatfeatureseachoftheirworkbothindividuallyandcommunallyathttp://www.IWILLBETHENEXT.com.TherearealreadyplansforthenextclassofstudentsthatwillparticipateinIWILLBETHENEXTII.

AboutWilliamMalcolmLuxeCollection

WilliamMalcolmLuxeCollectionwasconceivedwiththeideathatmenwanttolookgreatintheirclothes.Thecompanyofferscustomsuits,tuxedos,overcoatsaswellcustomshirtsandaccessories.Ifyouwouldlikemoreinformationaboutthistopic,ortoscheduleaninterviewwithWilliamMalcolmpleasecall1.877.752.5457orvisittheirWebsite:http://www.WilliamMalcolmCollection.com

AbouttheInternationalAcademyofDesignandTechnologyinDetroitWithmorethan30yearsasanestablishedinstitution,theInternationalAcademyofDesignandTechnologyoffersstudentsahands-oneducationwithexperiencedfacultydedicatedtoprovidingstudentswiththenecessaryskills,knowledge,supportandguidancetopursuefulfillingcareeropportunitiesinthedesignandtechnologyfields.TheDetroitcampus(IADT-Detroit),whichopenedin2003,offersdegreeprogramsinFashionDesign,InteriorDesign,GraphicDesign,GameProdu

ction,DigitalMediaProduction,InternetMarketing,WebDesignandDevelopment,InformationTechnology,andRetailMerchandiseManagement.StudentsalsohavetheopportunitytotakeaportionoftheircourseworkonlinethroughIADT-Online.TheschoolisaccreditedbytheAccreditingCouncilforIndependentCollegesandSchools(ACICS).ACICSisanationalaccreditingagencyrecognizedbytheUnitedStatesDepartmentofEducation.TheInternationalAcademyofDesign&TechnologyDetroitsBachelorofFineArtsinInteriorDesignprogramisaccreditedbytheCouncilforInteriorDesignAccreditation(CIDA),206GrandvilleAve,Suite350,GrandRapids,MI49503,www.accredit-id.org.Finddisclosuresongraduationrates,studentfinancialobligationsandmoreatwww.iadt.edu/disclosures.IADT-De

8/2/2019 IADT-Detroit Students, Fashion Designer And Luxe Brand Strategist William Malcolm Partner On An Innovative Project

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troitcannotguaranteeemploymentorsalaryandispartoftheCareerEducationCorporationnetworkofschools(NASDAQ:CECO).Formoreinformation,pleasevisitwww.iadt.edu/Detroitorcall888-838-2111.

Contact:WilliamMalcolm100WestBigBeaverRoadSuite200TroyMichigan480841.877.752.5457

PressContact:JodyPerskyDirectorofMarketingIADTTroy,MI847-585-2613iadtdetroitpress@yahoo.comhttp://www.iadt.edu