Key Findings from the AAP MRoTF Survey

Mark Cooper, IACC

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What we will look at today.

A little background AAP 2018 Survey

An overview of the meeting room of the future initiative

Review the key findings from the research

Look at trends in food and beverage!

Look at inspiring new environments

Consider how tech and AV is effecting meetings

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Let’s look at the trends, from a planner perspective.

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2018 AAP Project Group

IACC AAP Meeting Room of the Future Project 20182,000 page opens and 590 downloads

Part-timePlanner dominant

Scope to evaluate other

Established buyer groupWith multi-year experience

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65 respondents from across

Australia and Asia

We looked for geographical and

generational divides

We asked if venue marketing practices aligned with buyers

priorities?

Good distribution of planners across

corporate, association and

government meetings

IACC AAP 2091 meeting room of the future.Survey background.

Meeting planner survey:

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66% vs. 80% globally.

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Bringing together the brightest minds in the industry.

IACC members Meeting planners

Industry experts Suppliers

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Key findings.

Meetings now and in the future

Planners driven by personal

development and attendee

satisfaction

Objectives and goals focused on

delegate engagement

Looking for more interaction,

shorter sessions and emphasis on

creativity

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The degree to which elements are more or less important is subject to debate.

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Do venues place enough emphasis on offering creative stimulating solutions?

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Availability of high quality broadband is critical in meeting venues

Meeting room acoustics impact the overall quality of the meeting/conference

Meeting room lighting impactsthe overall quality of the

meeting/ conference

It is important to have collaborative spaces outside of

the meeting room for informal gatherings at my meeting venues

It is important to have the flexibility to change layouts

in meeting rooms

I am looking for different meeting space elements today than I was two to five

years ago

6.3

6.4

8.2

8.3

8.7

8.8

9.2

Big Brands vs Small Groups & Independents

42% of conference organisers are using large hotel chains (62% in global report).

46% of those using other venues. But what are they?

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Key findings.

Meetings now and in the future

Respondents report they expect

increased pressureto stay ahead of the curve with latest &

greatest tech

Striking number of elements aligned

with global trends –Advancing tech use

Planners say nutritional info should be displayed on food

stations

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Results a re clear, but are we leveraging them?

Availability of high quality broadband is critical in meeting venues

Meeting room acoustics impact the overall quality of the meeting/conference

Meeting room lighting impactsthe overall quality of the

meeting/ conference

It is important to have collaborative spaces outside of

the meeting room for informal gatherings at my meeting venues

It is important to have the flexibility to change layouts

in meeting rooms

I am looking for different meeting space elements today than I was two to five

years ago

It is important to have outdoor meeting facilities when choosing

a meeting venue6.3

6.4

8.2

8.3

8.7

8.8

9.2

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Meeting Room DNA. No theatres!

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Group DiscussionIn five years time, what do we foresee will be the significant changes we will see in;

How people will learn at conferences & meetings ?

Tech & how delegates communicate/collaborate ?What will physical meeting spaces look and

feel like ?Food & beverage offerings ?

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Key findings.

Breaks & meals

Similar trends as seen in other IACC surveys in Europe

and Americas

Importance of delegate health and wellbeing is

higher in AAP that elsewhere

Evening activities beyond bar service

do not appear to be common in

AAP

Linking event theme to food does not seem

common in AAP

Food service that supports various delegate networking sessions is important

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Key findings.

Breaks & meals

Planners split between shorter

breaks more often or longer breaks, more

networking time!

Food and beverage

offerings directly link to attendee satisfaction and the personalized

experience

Increase in the number of requests to

accommodate allergies, personal

eating plans or preferences

Lack of accommodation for dietary needs is the top issues

planners encounter with

venues!

Food service that supports various delegate networking sessions is important

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Demands are effecting us today!

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Veg related food trends on the rise

Number of vegetarians and vegans will increase

Top LA restaurants, meat is now the side dish

!!!

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New efforts to combat food wastage

Smaller plates to encourage healthier eating

Ordering buffets with veg first, meat last!

Mediterranean influence.

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I’ll have a Chocolate Fish Nitro Coffee please!

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Finding a meetings focused venue.

Gluten free no longer a exceptional request

Food labelling on conference buffets becoming more common

75% of staff given allergy training. Enough?

!!!

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Informal, flexible and grazing style dining.

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NEW! IACC Guide to Managing Dietary Requirements

IACCmeetings.com

Infographic Information to share with planners

IACCmeetings.com

Information gathering advice and tips.

IACCmeetings.com

Download your copy of the IACC Trends in Nutrition Delegate Wellbeing at IACCmeetings.com

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Key findings.

Physical meeting space and design

A noticeable trend in creating venues which emulate a homely setting

A number of respondents believe the space outside of the meeting room is as important as the

space inside

Spaces must facilitate more conversational

delivery, not content driven

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More informal breakout spaces.

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Key findings.

Communications and Connections

Link between tech and experience

creation has never been stronger

Screen sharing and social media

campaigns top in improving

communication

Only 63% found audience polling

adds value vs. 91% in global survey

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A number of technologies

improving communication

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Q&A Slide Share Polling

Key findings.

Current Trends in Meetings Technology

Globally anticipate 20% of planners will use VR/AR in next year – learning not

showcasing

71% of planners say more

broadband will be needed for

streaming content in next 5 years

Security of data will be more

important in future

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It’s no longer just about Speed Mbps.

Speed-checker Apps – IACC’s New App

It’s about the venue infrastructure – Access Points

Its about the age of the equipment –three year rule

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Internet Infrastructure Effectiveness of distributing the bandwidth throughout a venue

Planners cannot evaluate the same as other services or facilities.

Location of Access points key, indoors and outdoors.

Newer Access Points take more people

Audience collaboration needs bandwidth

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New speed test tool for planners and venues

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Summary and findings.

Well designed, dedicated meetings focused spaces are essential

Meetings needing to be well supported by knowledgeable staff

Meeting planners will need to be aware of which meeting environment will best match their organisation’s culture

Technology must be easy to integrate and just work!

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