iabc ovation entries 2017issues management and crisis communication award of excellence award winner...

Winners

Award of Excellence Award WinnerStrategic Objectives

The 2016 White Cashmere Collection EditorialPhotography

Audio/Visual

Award of Excellence Award WinnerThe Regional Municipality of York

Buildings That Build People Up - York Region’sBelinda’s Place and Youth Hub

Audio/Visual

Award of Excellence Award WinnerToronto Hydro

Just add water - Toronto Hydro takes energy storageto a new frontier with the world's first underwater

compressed air energy storage systemAudio/Visual

Award of Merit Award WinnerAdvantis Communications

Promotional videos help launch software platformAudio/Visual

Award of Merit Award WinnerTarion Warranty Corporation

“I Am Tarion" CampaignAudio/Visual


The Brand Reinvention of Sears CanadaBrand Communication

Award of Excellence Award WinnerTenzing Communications

Branding BruceBrand Communication

Award of Excellence Award WinnerVeritas Communications

Bring Back the BeesBrand Communication

of 12

Winners

Award of Merit Award WinnerToronto Transit Commission

TTC Brand RevitalizationBrand Communication

Award of Excellence Award WinnerHigh Road

Little Leaguers send a Big MessageCommunity Relations

Award of Excellence Award WinnerYork Region

Transportation Master PlanCommunity Relations

Award of Merit Award WinnerThe Colony Project

MATCH- How many laws did you break today?Community Relations

Award of Excellence Award WinnerCity of Oshawa

Connect Oshawa - Let's Shape Oshawa TogetherDigital Content

Award of Excellence Award WinnerScotiabank

Scotiabank JamDigital Content

Award of Excellence Award WinnerThornley Fallis Communications

Metrolinx: Integrating digital into communityconsultationDigital Content

Award of Merit Award WinnerCohn & Wolfe

Sunbeam Canada Throwback Thursday #TBTDigital Content

of 12

Winners

Award of Merit Award WinnerOntario Teachers' Pension Plan

Inflation 2017Digital Content

Award of Merit Award WinnerUniversity of Toronto, Faculty of Applied

Science & Engineering, EngineeringStrategic Communications

Welcome to Skule MicrositeDigital Content

Award of Merit Award WinnerWeber Shandwick Canada

McCormick Canada — Quebec CampaignDigital Content

Award of Excellence Award WinnerWeber Shandwick Canada + McDonald’s

Restaurants Canadaourlounge: McDonald’s Canada Launch

Electronic, Digital and Interactive Communications

Award of Excellence Award WinnerCAAT Pension Plan

Earning member consent for a merger of twopension plans

Employee, Member or Human Resources/BenefitsCommunication

Award of Excellence Award WinnerLivewire Communications

BMO Next: Inspire engagement, confidence, andunderstanding


Award of Excellence Award WinnerPepsiCo Foods Canada

Cultivating A Culture of Transformation &Transparency at PepsiCo Foods Canada



Scotiabank JamEmployee, Member or Human Resources/Benefits

Communication

of 12

Winners

Award of Excellence Award WinnerThe Regional Municipality of York

Future Directions Transformation: BusinessOperations and Quality Assurance to Integrated

Business ServicesEmployee, Member or Human Resources/Benefits

Communication

Award of Merit Award WinnerRBC Insurance

RBC Insurance - Connecting Employees to Vision andValues through Contests


Award of Merit Award WinnerThe Regional Municipality of York

Where’s Sparky? – The Tale of a Dog and SocialServices


Award of Merit Award WinnerWeber Shandwick Canada + McDonald’s

Restaurants CanadaRecipe for Success: McDonald’s Canada Vision 2017

LaunchEmployee, Member or Human Resources/Benefits

Communication

Award of Excellence Award WinnerArgyle Public Relationships

Ontario Sixties Scoop Class Action: HonourableWords Require Honourable Actions

Government Relations


Diversity and Inclusion in York RegionGovernment Relations


Scotiabank JamInternational Communications

Award of Excellence Award WinnerKaiser Lachance Communications

Eastmain's Defence of a Dissident Shareholder Issues Management and Crisis Communication

of 12

Winners

Award of Merit Award WinnerAPEX Public Relations

Fort McMurray Wildfire - Regional EmergencyOperations Centre Communications

Issues Management and Crisis Communication

Award of Merit Award WinnerSheridan College

HMC Delay Issues Management and Crisis Communication

Award of Excellence Award WinnerGCI Group

Bringing Barbie® You Can Be Anything to LifeMarketing Communications with budget > $100K

Award of Excellence Award WinnerKwittken

The Sleeman Railside Tour: Quenching the Thirst ofan Untapped Demographic

Marketing Communications with budget > $100K

Award of Excellence Award WinnerSickKids Foundation

SickKids VS LaunchMarketing Communications with budget > $100K


The Launch of New Sears CanadaMarketing Communications with budget > $100K

Award of Excellence Award WinnerThe PR Department Inc

Maille Flavour Studio Canadian Tour 2016Marketing Communications with budget > $100K

Award of Merit Award WinnerAIR MILES

AIR MILES DETOURMarketing Communications with budget > $100K

of 12

Winners

Award of Merit Award WinnerHigh Road

#ClarksMashupMarketing Communications with budget > $100K

Award of Merit Award WinnerStrategic Objectives

Back to School with Sears CanadaMarketing Communications with budget > $100K

Award of Excellence Award WinnerThe Regional Municipality of YorkYork Region’s Pledge to Ignore Campaign

Marketing Communications with budget > $50K up to$100K

Award of Merit Award WinnerFinanceit

Financeit Acquisition of TD Bank Group’s IndirectHome Improvement Financing Portfolio

Marketing Communications with budget > $50K up to$100K

Award of Merit Award WinnerSheridan College

Come From Away Marketing Communications with budget > $50K up to

$100K

Award of Merit Award WinnerToronto Public Health

condomTO Wrapper Design Contest Marketing Communications with budget > $50K up to

$100K

Award of Merit Award WinnerCity of Mississauga

2016 Ontario Summer GamesMarketing Communications with budget up to $50K

Award of Excellence Award WinnerCO-OP

Carisma ‘Low GR’ Potato Launch Media Relations with budget > $50K up to $100K

of 12

Winners

Award of Excellence Award WinnerCohn & Wolfe

Kissability with Emervel Lips Media Relations with budget > $50K up to $100K

Award of Excellence Award WinnerDDB Public Relations

Ontario Natural Gas Alliance: Extending Summerwith Chef Rob Rainford

Media Relations with budget > $50K up to $100K

Award of Excellence Award WinnerJamieson Vitamins + Cowan & Company

It Happens: Jamieson Digestive Care Media Relations with budget > $50K up to $100K


Second Cup Coffee Co. Welcome to Canada "Skatingand Hot Chocolate Party"



Debbie Travis Home Collection Launch at SearsCanada



Amopé Love Your Feet. Love Yourself. with CocoRocha


Award of Merit Award WinnerPomp & Circumstance PR

Grey Goose Boulangerie Bleue SummerAmplification Program



A&W Canada Introduces French's Ketchup to itsRestaurants


of 12

Winners

Award of Excellence Award WinnerCO-OP

autoTRADER.ca: Anyone Can Buy and Sell Like a ProCampaign

Media Relations with budget > $100K

Award of Excellence Award WinnerGCI Group

Bringing Barbie® You Can Be Anything to LifeMedia Relations with budget > $100K


Kellogg Canada Breakfasts for Better Days 2016Media Relations with budget > $100K

Award of Excellence Award WinnerZeno Group

The Barilla Listening RoomMedia Relations with budget > $100K

Award of Merit Award WinnerAPEX Public Relations

Walmart Canada Discover 2.0 The Best of FreshMedia Relations with budget > $100K

Award of Merit Award WinnerWeber Shandwick Canada

Know Your Genes InitiativeMedia Relations with budget > $100K

Award of Merit Award WinnerWeber Shandwick Canada1903 — A Harley-Davidson CaféMedia Relations with budget > $100K

Award of Excellence Award WinnerAdvantis Communications

Growing IMAGINiT’s AEC & FM thought leadership atAutodesk University

Media Relations with budget up to $50K

of 12

Winners


Ontario Sixties Scoop Class Action Lawsuit MediaRelations


Award of Excellence Award WinnerCity of Mississauga

Camp Ignite 2016Media Relations with budget up to $50K


Green & Black's Celebrates Valentine's DayMedia Relations with budget up to $50K

Award of Merit Award WinnerArgyle Public Relationships

Canadian Multiple Myeloma Patient DatabaseLaunch


Award of Merit Award WinnerCraft Public Relations

The Launch of Pokémon Sun and Pokémon MoonMedia Relations with budget up to $50K

Award of Merit Award WinnerFleishmanHillard

Busiest Shopping Days: Moneris Holiday SpendReports



Girl Guides of Canada Launches Mighty MindsMedia Relations with budget up to $50K

Award of Merit Award WinnerToronto Hydro

Emergency Preparedness HacksMedia Relations with budget up to $50K

of 12

Winners

Award of Excellence Award WinnerManulife

Manulife Cool Jobs seriesMulti-audience Communications

Award of Merit Award WinnerContext Creative

Toronto Hydro Trusted Energy ExpertsMulti-audience Communications

Award of Excellence Award WinnerJamieson Vitamins + Cowan & Company

It Happens: Jamieson Digestive Care Media KitBrochure

Publications

Award of Excellence Award WinnerTenzing Communications Inc.

2016 Huntsville Hospital Foundation Annual Report:Healthcare for life. Here.

Publications

Award of Merit Award WinnerContext Creative

Toronto Hydro’s Fall Savings Guide: Colourfall T.O.Publications


The 2016 White Cashmere Collection InvitationPublications


2015 York Region Annual Community Report: FromVision to Results

Publications


Strategic Plan RoadmapsPublications

of 12

Winners

Award of Merit Award WinnerUniversity of Toronto, Faculty of Applied

Science & Engineering, EngineeringStrategic Communications

Skulematters: The Future of Health-CareEngineeringPublications

Award of Merit Award WinnerUniversity of Toronto, Faculty of Arts &

ScienceThe ArtSci Effect: Your Philanthropy in Action

2015/16Publications

Award of Excellence Award WinnerFleishmanHillard

ORBA #SiteUnseenSocial Media

Award of Merit Award WinnerEdelman Canada

Team TELUS Advocacy ProgramSocial Media

Award of Merit Award WinnerL’Oreal Paris + Cowan & Company

L'Oreal Paris Bright Reveal EducationSocial Media


Ontario Pork: An Era of Change & AccountabilitySocial Responsibility includes Economic, Societal &

Environmental Development

Award of Merit Award WinnerHill+Knowlton Strategies

Plan International Canada #GirlsBelongHereSocial Responsibility includes Economic, Societal &



Girl Guides of Canada Launches Mighty MindsSocial Responsibility includes Economic, Societal &


of 12

Winners


STOP on the Road: York Region Smoking CessationProgram

Social Responsibility includes Economic, Societal &Environmental Development


Water IsSocial Responsibility includes Economic, Societal &


Award of Excellence Award WinnerCitizen Relations

PC Babylicious Special events with budget > $100K

Award of Merit Award WinnerDDB Public Relations

The CIL ‘Dream It Here. Do It Here.’ ShippingContainer

Special events with budget > $100K


Back to School with Sears Canada Special events with budget > $100K

Award of Merit Award WinnerWeber Shandwick Canada1903 — A Harley-Davidson Café Special events with budget > $100K

Award of Merit Award WinnerParadigm Public Relations

Thermador Celebrates 100 Years of CulinaryExcellence

Special events with budget > $50K up to $100K

Award of Merit Award WinnerManulife Financial

Solutions articlesWriting

of 12

iabc ovation entries 2017issues management and crisis communication award of excellence award winner...

Documents