iab workshop: people centric technology trends that will ... · source: “internet trends 2015 –...

IAB Workshop: People centric technology trends that will change C2C trade

Luke Miller

DECEMBER 2015

eBay Inc. Confidential

Source: 1) eBay internal data based on unique cookies 2) AppAnnie, Android Google Play store Lifestyle or Shopping free category app ranking

2

eBay Classifieds: Global presence focused on largest markets

countries

17

monthly liveads

～50M

#1 mobile app in 8 markets

mobiledevice traffic

～70%

monthlymobile native

app users

～25M

uniquevisitors

～250M

eBay Classifieds: Global presence focused on largest markets

eBay Inc. Confidential 3

Question: What does Arnold Schwarzenegger have to do with C2C trade?


C2C Trade – Unlocking value means unlocking closets


We already know C2C platforms will evolve even more

Traditional

Omnichannel MobileFirst

Social


But today I would like to think in even broader terms


But what is next?


11

These technologies will change trade and IOT will have the biggest impact of all, but needs the other pieces to work

1.

Messaging

2.

Design

3.

Social

4.

Data

5.

Internet of Things


Messaging is the online behavior that has grown faster than social in the last 5 years 1.

Messaging

Source: “Think Again” Activate & Michael Wolf


Even enterprise is getting the joke 1.Messaging

Source: “INTERNET TRENDS 2015 – CODE CONFERENCE Mary Meeker


However, simple text messages are only the beginning. Messaging is the next internet generation’s glue

1.Messaging


Example: Shanghai government services on WeChat 1.Messaging



Example: eCommerce via facebook messenger 1.Messaging


Example: Facebook’s “Agent M” 1.Messaging


Design. Why does it matter? 2.Design

Source: John Maeda


Mobile created significant design challenges that led “ok” design to “not be ok” anymore 2.

Design

Source: John Maeda


For example something as simple as a login has a larger consequence due to changes in user behavior 2.

Design

Source: John Maeda


Design is now an investment choice … 2.Design

Source: John Maeda


These companies used design to win 2.Design



Facebook are pushing very hard on building C2C trade through facebook groups …

3.Social


… and at the same time reverse engineering a classifieds platform

3.Social


Data – the goal is to build self learning systems that optimiseon the fly based of the information our systems collect

And the tools are already out there …

Facebook publications Google’s open sourced solution

4.Data


Facial recognition has begun a world without anonymity4.

Data

=

“Instantly, when a person in your FaceFirst database steps into one of your stores, you are sent an email, text, or SMS alert that includes their picture and all biographical information of the known individual so you can take immediate and appropriate action”


Being used at Churches 4.Data


Crime prevention ….. And many other places


Internet of Things - as the world evolves so will we5.

Internet of Things


Longer term the Internet of Things will be part of the classifieds user experience too

Delivery

Navigation

Self aware (self selling)

homes

Items List Themselves

5.Internet of

Things


So in summary what have we learned about the future?

1. Devices will be everywhere and everything: Internet Of Things

2. We will need a device independent way to communicate: Messaging

3. Systems and devices will need well thought out design for use and interoperability: Design

4. They will be able to understand and react to the world around them and make decisions: Data

5. They will be connected to you and understand how you connect to the world: Social

eBay Inc. Confidential 32SKYNET IS COMING … AND WOULD BE A GREAT KIJIJI SELLER

iab workshop: people centric technology trends that will ... · source: “internet trends 2015 –...

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