IAB the Next Great Idea“Marketing the IE

Profession”

IAB the Next Great Idea“Marketing the IE Profession”What is the task? Get the message out of what IEs do

to Non-IIE members. Not one single message, but many

messages based upon the audience. Focus on execution; getting the word

out not on honing the message.

IAB the Next Great Idea“Marketing the IE Profession”Project Scope: Market to non-IIE

members Maintain the IIE Brand Hippocratic Oath: “Do No Harm” Supported by IIE HQ but independent Do not compete with IIE but

complement Ideally convert “followers” to IIE

members

IAB the Next Great Idea“Marketing the IE Profession”Where is the Opportunity?

Within industry about IE Other engineering disciplines about IE Re-engineered IEs

(Lean, Six Sigma, etc.) about IE IAB member’s networks

Current & past employers Alumni associations

IAB the Next Great Idea“Marketing the IE Profession”What are the Goals?

5oo followers on IIE IAB social networking site in 2011 (LinkedIn). Baseline is zero. Start where we are

now (16). Generate “buzz” about what IEs do. Connect members with shared

interests. Drive traffic & membership to IIE

IAB the Next Great Idea“Marketing the IE Profession”Next Steps

• Personally join the IAB LinkedIn group (Systems and Process Improvement Forum) http://tinyurl.com/4wevo65

• Participate in the Group discussions.• Generate Group discussion topics.• Show status updates on LinkedIn.• Invite your LinkedIn network to join.

IAB the Next Great Idea“Marketing the IE Profession”