Iab Poland

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Role of IAB Poland in development of the interactive market.

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<ul><li>1.Role of IAB Poland in development of the interactive market. Jarosaw Sobolewski, General Director</li></ul> <p>2. Market overview </p> <ul><li>15 million internet users (36 million citizens) </li></ul> <ul><li>Low broadband penetration </li></ul> <ul><li>Adspend of more than 200 million euros in 2008 * </li></ul> <ul><li>Around 10% of all media adspend </li></ul> <ul><li>Internet is medium nr.2 </li></ul> <ul><li>Portals domination </li></ul> <ul><li>No international competition on the market except Google (Ebay, MySpace) </li></ul> <ul><li>* - 2003 less than 1% of total adspend online </li></ul> <p>3. Our local mission The most important task for IAB team and members is to stimulate constant growth of interactive share in media spend. 4. We share the vision of all IABs 5. 6. Members of IAB Poland </p> <ul><li>Portals </li></ul> <ul><li>Ad networks </li></ul> <ul><li>Vortals </li></ul> <ul><li>Classified&amp;yellow pages sites </li></ul> <ul><li>Media houses </li></ul> <ul><li>Publishers </li></ul> <ul><li>Broadcasters </li></ul> <ul><li>Social platforms </li></ul> <ul><li>Service providers </li></ul> <ul><li>Interactive agencies </li></ul> <ul><li> but not yet Advertisers </li></ul> <p>7. Members 114 members now! 8. IAB Poland structure General Assembly 13 members, fees 10-20K euros per year Onet.pl (TV holding - TVN) Wp.pl (Orange France Telecom) Interia.pl (Bauer - publisher) Gazeta.pl/Agora (publisher) IDMNet (ad network) ARBO Interactive (ad network) Ad.Net (ad network) Redefine (TV Polsat) Axel Springer (publisher) iTVP (national TV) PolskaPresse (Passauer Neue Presse publisher) Gemius (research provider) Nasza-klasa.pl (social network) 9. IAB Poland team Jarek General Director Patrycja Project Manager Anna Account Manager Jacek Task Force Coordinator Ania Education Projects Coordinator ??? Office Assistant 10. Association landscape in Poland Number of Google links *: IAB Poland 63.400 Chamber of commerce of press publishers 32.900 Pro Marka (WFA) 12.200 DMA 6.760 Association of Advertising Agencies 6.690 * Search done on Google.pl , May15 th 2009,16.00H 11. IAB Poland - activities IAB/PwC AdEx CreativeEx Forum IAB MIXX Awards IAB Conferences IAB Update IAB Showcase Partnership events: Mediatrendy, Impactor, IDG,Annual report and media activities 12. IAB Polska taskforces </p> <ul><li>Display standards </li></ul> <ul><li>E-mail marketing </li></ul> <ul><li>SEM </li></ul> <ul><li>Interactive agencies </li></ul> <ul><li>Performance marketing </li></ul> <ul><li>Social networks </li></ul> <ul><li>Behavioral targeting </li></ul> <ul><li>WoMM </li></ul> <ul><li>Video online </li></ul> <ul><li>Usability </li></ul> <p>Plans for2009: Advergaming, Classifieds &amp; yellow pages, Reasearch, Adserving 13. IAB Polska education projects University partnership programme: 3 years plan 30 cooperated interactive marketing programmes 14. IAB Polska communication </p> <ul><li>www:iabpolska.pl </li></ul> <ul><li>Microblog:iabpolska.blip.pl </li></ul> <ul><li>Blog:blogiab.pl </li></ul> <ul><li>Goldenline (local LinkedIn):IAB Polska </li></ul> <ul><li>Youtube:youtube.com/user/IABPolska </li></ul> <ul><li><ul><li><ul><li><ul><li><ul><li>Events websites: </li></ul></li></ul></li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li><ul><li><ul><li>iabkonferencje.pl </li></ul></li></ul></li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li><ul><li><ul><li>iabupdate.pl </li></ul></li></ul></li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li><ul><li><ul><li>forumiab.pl </li></ul></li></ul></li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li><ul><li><ul><li>mixx-awards.pl </li></ul></li></ul></li></ul></li></ul></li></ul> <p>15. IAB Poland cooperation </p> <ul><li>Trade organisations we work close to: </li></ul> <ul><li>Association of Advertising Agencies- Direct Marketing Association</li></ul> <ul><li>International Advertising Association </li></ul> <ul><li>Zwizek Stowarzysze Rada Reklamy (EASA Alliance member) </li></ul> <ul><li>- ProMarka Advertisers Association </li></ul> <ul><li>- Polskie Stowarzyszenie Producentw Kosmetykw i rodkwCzystoci Czyste pikno </li></ul> <p>16. IAB Polska public affairs - Self-regulation process: Guidelines, Best practices and Standards - Lobbing and Legislation support: URT, Prawo Prasowe, UUDE (retencja) 17. Thank you. More information on IAB Poland at: www.iabpolska.pl iabpolska.blip.pl blogiab.pl iabkonferencje.pl iabupdate.pl forumiab.pl mixx-awards.pl And : IAB Polska on Goldenline.pl </p>