iab online video summit 2014

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ONLINE VIDEO FACTORY BY THE WATER

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Post on 28-May-2015

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Presentation I gave for the 2014 IAB Netherlands Online Video Summit in the Eye Amsterdam. About how online video should be seen, used and why TV is a friend, but not an equal. What makes a good online video and what can we learn from the Doritos case.

TRANSCRIPT

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ONLINE VIDEOFACTORYBY THE WATER

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OLV

GRP

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SNACKABLE REAL INFLUENCERS INSIGHT

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ONLINE VIDEOFACTORYBY THE WATER