iab interactive outlook
DESCRIPTION
TRANSCRIPT
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IAB empowers the
media and marketing
industries to thrive in
the digital economy.
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2014-2018
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Q4?
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Q5. Did you use your mobile device for any shopping-
related activities WHILE IN THE STORE(s)? Q6. How did you use your mobile device WHILE SHOPPING IN THE
STORE(S) for consumer electronics? Please select all that apply.
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Got milk?
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2014 IAB Events
IAB Annual Leadership Meeting February 9 - 11, 2014 • Palm Desert, CA
Mobile: IAB Marketplace April 7, 2014 • New York
IAB Cross-Screens May 15, 2014 • New York
Advertising Technology: IAB Marketplace
June 9, 2014 • New York
IAB MIXX Conference & Expo September 29 - 30, 2014 • New York
IAB MIXX Awards September 30, 2014 • New York
IAB Ad Operations Summit November 3, 2014 • New York
The IAB is the convening voice of the industry - hear from and network alongside
industry experts at all of our cutting-edge events.
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Europe Regional Asia Pacific
South America
North America
• IAB Austria • IAB Belgium • IAB Bulgaria • IAB Croatia
(INAMA) • IAB
Denmark (FDIM)
• IAB Finland
• IAB France • IAB
Germany (BVDW)
• IAB Greece • IAB Hungary • IAB Ireland • IAB Italy
• IAB Macedonia
• IAB Netherlands
• Norway (INMA)
• IAB Poland • IAB Romania
• IAB Russia • IAB Serbia • IAB Slovakia • IAB Spain • IAB Sweden • IAB Turkey • IAB UK
• IAB Europe
• IAB Australia
• IAB New Zealand
• IAB Singapore
• IAB Vietnam
• IAB Argentina
• IAB Brazil • IAB Chile • IAB
Colombia • IAB Ecuador • IAB Peru • IAB Uruguay
• IAB (United States)
• IAB Canada • IAB
Caribbean • IAB Mexico
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$12.5
$16.4
$71.8
$13.1
$15.9
$76.6
Newspapers
Magazines
TV (incl. Network, Spot,Cable, Hisp.)
2012 2011
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% o
f to
tal
re
ve
nu
e †
† Amounts do not total to 100% as minor categories are not displayed.
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