iab europe interact 2017 sponsorship opportunities europe interact 2017 sponsorship opportunities...

IAB Europe

Interact 2017

Sponsorship Opportunities

Amsterdam

23-24 May 2017

What is INTERACT ?WHAT IS INTERACT ?

INTERACT is the premiere gathering of Europe’s digital advertising industry, where the cream of industry leaders from across Europe’s digital advertising ecosystem, from advertisers to publishers, agencies to technology companies, will attend Interact 2017.

Policy makers and regulators, a group often neglected in other digital advertising industry fora, will also be present together with analysts, academia, media and other influencers.

Attend to:

• Gather actionable insights from the rich interactive discussions on today’s business, policy and technical developments to inform your company’s strategy.

• Gain a unique pan-European and global perspective on this fast-moving and complex industry.

• Explore business opportunities in an informal and confidential atmosphere for high-level networking, making valuable new contacts and reconnecting with old friends.

• Deliver visibility for your brand through your personal intervention and our speaker and sponsorship programmes.

• Play your part in driving forward an exciting common purpose for this fast-moving and complex industry.

• Get recognition for your teams’ work by entering the MIXX and Research Awards

• Benefit from the accessibility of Amsterdam and a packed programme to meet your objectives in just two days.

INTERACT offers an immersive, accessible experience for the industry which is uplifting and creates excitement to both engage the present and inspire future strategies.

Networking Opportunities

What is INTERACT ?WHO ATTENDS INTERACT?

55%21%

11%

13%

Western Europe

Southern Europe

Northern Europe

Central & Eastern Europe

25%

20%

15%

15%

15%10%

Media Owners

Agencies

Ad Technology & Intermediaries

Advertisers

Industry Associations, Regulators & Academics

Analysts & Press

40%25%

15%

5%15%

VP/Director

C-Level

Manager

Press

Other

By Country

By Business Sector

By Role

Data source: previous delegates

Industry Thought Leaders

PROGRAMME OUTLINED The programme will be spread across a plenary session with high-level keynotes and topical panel discussions as well as high-level side sessions and EU policy briefings.

The programme will offer thought leadership on the business priorities of the digital advertising industry (Advertising Trends, Digital Innovation, Ad Tech, Native Advertising, Programmatic, Ad Fraud, Internet of Things, VR and AR, Creativity, Quality, Viewability, Audience measurement, Industry Best Practices etc.) as well as on the main policy issues of the day (ePrivacy and Data Protection in the Digital Economy, Media Plurality, Engagement with civil society etc.).

Other highlights include the Gala Dinner with the MIXX and Research Awards ceremonies, trendy product showcases as well as training sessions and workshops.

Confirmed speakers

• DAVID SHING Digital Prophet, AOL• JON SLADE Chief Commercial Officer, Financial Times• GIAN FULGONI CEO & Co-Founder, comScore• SARAH MANSFIELD VP Global Media, Unilever• DANIEL KNAPP Senior Director, Advertising, IHS Technology• JOHN MONTGOMERY EVP, Global Brand Safety, GroupM• CHRIS CLARKE Chief Creative Officer, International DigitasLBi• STEPHAN NOLLER Managing Director, ubirch GmbH

INTERACT IN AMSTERDAM

INTERACT is where leading European advertisers, industry experts, agencies and media owners gather for digital insight, debate and inspiration. The 2017 INTERACT Conference will take place in digitally vibrant Amsterdam. Ranked 3rd in the European Digital City index 2016, Amsterdam offers an exciting location and is a hub for new business start-ups. Known for its developed infrastructure, and its generous tax regime, the city has attracted large technology companies like Uber, Netflix, or Tesla.

The 2-day conference will take place in the 5-star NH Collection Amsterdam Barbican Palace Hotel, a unique historical building, converted from several 17th century town houses and a 15th century chapel. The Amsterdam’s old quarter and the Central Station are just around the corner.

On the first night of the conference, we will come together for the Interact 2017 Gala dinner and the European Research & MIXX awards ceremony. IT will take place at the Amsterdam Maritime Museum, a fantastic renovated monumental building, dating from 1656 offering a staggering scenery for such a festive occasion.

What is INTERACT ?PREVIOUS EDITIONS

INTERACT is the essential meeting-place whereleading European advertisers, industry experts,agencies and media owners gather for digitalinsight, debate and inspiration.

Furthermore, INTERACT is a gathering of theindustry's best & brightest Thought Leaders,through a dedicated forum for elite brandmarketers, creative visionaries and dynamicmedia leaders and influencers to share wisdomand success.

INTERACT offers an immersive, accessibleexperience for the industry which is uplifting andcreates excitement to both engage the presentand Inspire the Future.

Overall, INTERACT is a springboard to creategrowth, attract and nurture talent and generatesuccess.

European Awards

What is INTERACT ?PREVIOUS EDITIONS

INTERACT is the essential meeting-place whereleading European advertisers, industry experts,agencies and media owners gather for digitalinsight, debate and inspiration.

Furthermore, INTERACT is a gathering of theindustry's best & brightest Thought Leaders,through a dedicated forum for elite brandmarketers, creative visionaries and dynamicmedia leaders and influencers to share wisdomand success.

INTERACT offers an immersive, accessibleexperience for the industry which is uplifting andcreates excitement to both engage the presentand Inspire the Future.

Overall, INTERACT is a springboard to creategrowth, attract and nurture talent and generatesuccess.

EUROPEAN AWARDS

MIXX AwardsTHE MIXX Awards recognise and celebrate the year’s best digital advertisingcampaigns in Europe.

Winning entries will be showcased to educate the marketplace about what works andwhy in digital marketing, as well as inspire the industry by highlighting new ideas andfuture trends.

All European campaigns that have won a digital award in a national or internationalaward competition are invited to participate.

The MIXX Awards 2017 will be presented on the evening of 23 May at the Gala Dinnerof the IAB Europe Interact conference in Amsterdam.

Entries Open: 1 February, 2017

Research AwardsThe IAB Europe Research Awards recognise and showcase great European digitalresearch projects and the contribution they have made to the development of thedigital advertising industry.

Winning projects will become part of the IAB Europe expanding libraries of proofpoints, including the Programmatic, Multi-Device and Connected World and AdEffectiveness libraries, for industry professionals to use in their strategies and dailywork.

The MIXX Awards 2017 will be presented on the evening of 23 May at the Gala Dinner ofthe IAB Europe Interact conference in Amsterdam.

Entries Open: 1 February, 2017

Industry Insights

Invitation

IAB Europe Interact 2017 Sponsorship opportunities

Page 10

Dear Partners,

INTERACT is where leading European advertisers, industry experts,

agencies and media owners gather for digital insight, debate and

inspiration.

We are pleased to announce that our next INTERACT Conference will

take place in digitally vibrant Amsterdam on 23-24 May 2017, with

delegates and speakers from the all over Europe and USA. The

Conference will take place at the NH Collection Barbizon Palace with our

Gala & Awards dinner at the Amsterdam Maritime Museum.

In order to make this event a success, full of great people, business

insights and creativity, we need your support. Read on to discover a

range of sponsorship opportunities. In return, we’ll give your company

maximum visibility to our delegates.

I look forward to hearing from you,

Townsend Feehan, CEO IAB Europe

http://www.nh-hotels.fr/hotel/nh-collection-amsterdam-barbizon-palace

https://www.hetscheepvaartmuseum.nl/about-the-museum/event-location


• Erhard Neumann, AdTech

• Nigel Gilbert, AppNexus

• Anne Goodman, BBC

• Townsend Feehan, IAB Europe

• Alison Fennah, IAB Europe

• Constantine Kamaras, IAB Greece

• Suzanne McElligott, IAB Ireland

• Wlodek Schmidt, IAB Poland

• Guy Phillipson, IAB UK

• Philip Von Hilgers, Meetrics

• Nikki Mendonca, OMD

• Nathalie Peters, Media Brands

• Angela Pellaupessy, Improve Digital

Page 11

INTERACT 2017 Programme Advisory Group


Page 12

Platinum Sponsor – €15,000 Thought leadership, integration and profile

Gold Sponsor – €12,500 Engagement and Interaction

Silver Sponsor – €10,000 Celebration and recognition

Awards Sponsor – €10,000 Industry Visibility

Lunch Sponsor – €5,000 Industry Visibility

Gala Dinner Sponsor – €6,000 Industry Visibility

After Dinner Party Sponsor – €6,000 Industry Visibility

Coffee Break Sponsor – €3,000 Industry Visibility

Wi-Fi Sponsor – €2,000 Industry Visibility

Conference Bag Sponsor – €2,000 Industry Visibility

INTERACT 2017 Sponsorship Packages


The Premium Visibility Sponsorship packages include: • Logo in all pre/during/post event press releases and newsletters • Logo featured on Interact website• Event briefing to media partners and journalists Inc. business

profile and spokesperson opportunities• Blog opportunity on the conference website• Sponsor’s interview features in Interact Newsletter distributed to

IAB Europe’s database• Logo featured on all the displays placed in the entrance, main

conference room, lunch and gala• Opportunity to put promotional gift in the delegate pack

Platinum Sponsor – €15,000Thought leadership, integration and profile

• Premium Visibility sponsorship package• Sponsor’s video hosted on Interact website• One Branded Gala Dinner table • Opportunity to speak at Gala Dinner• Award presentation• Five delegate tickets inclusive of social events

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Gold Sponsor – €12,500Engagement and Interaction

• Premium Visibility sponsorship package• One Branded Gala Dinner table • Opportunity to speak at Gala Dinner• Award presentation• Four delegate tickets inclusive of social events

Silver Sponsor – €10,000Celebration and recognition

• Premium Visibility sponsorship package• One Branded Gala Dinner table• Award presentation• Three delegate tickets inclusive of social events

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INTERACT 2017

Sponsorship Benefits




All the Industry visibility sponsorship packages include:• Logo featured on Interact website • Logo featured on Display screens in the Hotel lobby • Conference announcement by emcee where suited• Opportunity to put promotional gift in the delegate pack

Research Awards Sponsor – €10,000• Industry visibility sponsorship package• Logo and quote in the shortlist and winner PR • Opportunity to introduce Research Awards• One Branded Gala Dinner table• One delegate ticket inclusive of social events• Visibility in Research Awards showreel

MIXX Awards Sponsor – €10,000• Industry visibility sponsorship package• Logo and quote in the shortlist and winner PR• Opportunity to introduce MIXX Awards• One Branded Gala Dinner table• One delegate ticket inclusive of social events• Visibility in MIXX Awards showreel

Page 15



Lunch Sponsor – €5,000• Industry visibility sponsorship package• Branding at Lunch• One delegate ticket inclusive of social events

Gala Dinner – €6,000• Industry visibility sponsorship package• Branding at Gala Dinner• One delegate ticket inclusive of social events

After Dinner Party Sponsor – €6,000 • Industry visibility sponsorship package• Branding at After Dinner Networking• One delegate ticket inclusive of social events

Coffee Break Sponsor – €3,000• Industry visibility sponsorship package• Branding at Coffee Break

Wi-Fi Sponsor – €2,000• Industry visibility sponsorship package• Branding on Wi-Fi login

Page 16



Programme & SponsorshipsTownsend Feehan, CEOIAB Europe

Alison Fennah, Executive Business AdvisorIAB Europe

Operations & Logistics Ioana Mardare, Operations & Business ManagerIAB Europe

Technical Jan Van den Broek, AIM Group International

CommunicationsColombe Michaud, Senior Communications Manager IAB Europe

Page 17

INTERACT 2017 Contacts

WHITE PAPER

Date goes here

Five Practical Steps to help companies comply with the E-Privacy Directive

ABOUT IAB Europe

IAB Europe is the voice of digital business and the leading

European-level industry association for the interactive advertisingecosystem. Its mission is to promote the development of thisinnovative sector by shaping the regulatory environment, investing inresearch and education, and developing and facilitating the uptakeof business standards.

@iabeurope

/iab-europe

/IABEurope.Interact

www.iabeurope.eu

www.interactcongress.eu

http://www.iabeurope.eu

http://www.iabeurope.eu

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