iaa 2015 global brand think tank invitation
TRANSCRIPT
IAA 2015 Global Brand Think Tank: Are MArketers losing their Power?
IAA 2015 Global Brand Think Tank:
Are MArkeTers losInG TheIr Power?24th november 201517th Floor, The News Building, 1 London Bridge Street, London SE1 9GF
Knowledge partner:
Media partners:
IAA 2015 Global Brand Think Tank: Are MArketers losing their Power?
what is the IAA Global Brand Think Tank?In 2008, the UK Chapter of the IAA started a new initiative called the Global Brand Think Tank. It was designed to provide a forum for senior marketers of global brands to talk about the issues facing them and to share best practice and new insights. Since then, the IAA has hosted events on themes of interest to global brand champions. For full details please visit: www.iaauk.london
why you should attendThe current climate for global brands is constantly changing. For senior marketers this means there are significant power shifts happening that impact the ability for a brand to reach their customers in a genuine way.
As more practices and channels to reach customers rise, this opens many pathways for communications to grow your customer base and hit business goals, regardless of product or service. This year’s event will focus on the challenges and opportunities in this new world and specifically address the power shifts that impacting today’s top brands.
Introduction
IAA 2015 Global Brand Think Tank: Are MArketers losing their Power?
what are the marketing power shifts?
The IAA have spoken to leading global brands and pulled together four key power shifts that will be discussed at the event and how to they can be addressed:
1. Power of traditional vs new marketing practices How marketers can plan for the long term but be agile for the constantly changing market.
2. Power of Digital How to integrate the digital into an organisation and use the customer voice.
3. Power of Talent How to manage the fragmentation and new areas of marketing talent, within the organisation and manage working with the right partners.
4. Power of Procurement How to work with procurement to demonstrate the value of marketing.
IAA 2015 Global Brand Think Tank: Are MArketers losing their Power?
Caroline TaylorVice President Marketing,Communications & CitizenshipIBM Europe
liz ericsonAssociate Principal, McKinsey & Company
katherine whittonCMO,Barclaycard
Thomas BrownDirector,Strategy and Marketing at CIM
Ian CairnsHead of Brand and Marketing Services, EasyJet
linda nicholsonHead of Europe,Accenture Media Management
who will be speaking?
Speakers at the event include:
IAA 2015 Global Brand Think Tank: Are MArketers losing their Power?
Date 24th November 2015
Time 1.30pm
Place 17th Floor The News Building 1 London Bridge Street London SE1 9GF
1.30pm Registration
2-5.30pm Interactive workshop including presentations and panel discussion with speakers*
5.30pm Cocktails & canapés
Information and Agenda
Date and location Agenda
It is free to attend and for senior marketers.
If you would like to secure one of 75 places, then please contact Patrick Melville at [email protected] or call +44 (0)7968 825 284
*Agenda and Speakers are subject to change. Updates to be posted on the IAA website: www.iaauk.london