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THE LONG TAIL BUSINESS MODEL ILLUSTRATION iStockphoto

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Page 1: I Stockphoto

THE LONG TAIL BUSINESS MODEL ILLUSTRATION

iStockphoto

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iStockphoto homepage

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How it works

iStockphoto is the internet's original member-generated image and design community. Get easy, affordable inspiration with millions of safe, royalty-free photographs, vector illustrations, video footage, audio tracks and Flash files. Buy stock or sell stock — or both.

iStockphoto is a place where designers can search and download over 4,000,000 images, from as low as a $1.00 each. Our international community of photographers and administrators work tirelessly to bring over 14,000 new images each week!

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How it works

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How it works

Search a picture theme

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Search results

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Buying the picture

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Related sites

iStockphoto is on twitter http://twitter.com/iStock

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Benefits for customers

BtoB and BtoC models Easy subscription Ease of use Availability Simple search Huge choice Good prices Immediate delivery (online) High quality images

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Benefits for partners and suppliers

Easy way to publish for photographers Ancillary products (using « Store ») for

fans, community and for enthousiasts photography.

Partnership with photo gear suppliers. There is no such thing as a hit in the

photography market. The needs are always limited in time and bound to a certain context. This is why the Long Tail distribution model is the best.

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Benefits for owners and investors

Ever evolving and expanding market. Creates new needs every day. Totally aligned with the technology

evolution of digital photography. Provides stable income through

susbcription. The ease of use and the new offers will

enhance customers satisfaction.