i still haven't found what i'm looking for
DESCRIPTION
Presentation for the Web Standards Group meeting 26 July 2007. Benefits of using social computing in business.TRANSCRIPT
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by Stephen Collins
I still haven’t found what I’m looking forSocial computing benefits for business and government
acidlabs
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No
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Who am I?
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You’ve met CharlieHe’s the Enterprise 2.0 guy
If you haven’t, you should - http://scottgavin.info/?page_id=11
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Now you need to figure out how to make your workplace like his.
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Productive. Collaborative. Sharing. Learning.
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INATT
It’s Not About The Technology (alone)
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‣ web as framework
‣ people
‣ conversations, relationships and partnerships
‣ trust
‣ co-operation not control
So, what is it about?
Some of this is from Tara’s GOVIS list... Thanks, Tara.
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Web as framework
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The web...
‣ is ubiquitous (for the organisations we’re talking about)
‣ allows easy connections
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Let’s take a moment...
Lee LeFever - The Commoncraft Showhttp://www.commoncraft.com/video-social-networking
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Which leads us to...
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People
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You. Your clients. Their clients. Their friends.
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Social computing tools make it
much easier to connect them.
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Connected people can...
‣ self-serve
‣ provide a service
‣ receive a service
‣ find information
‣ leverage their own information held by themselves or others
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Letting them have...
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Conversations, relationships and partnerships
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BigCorp Pty Ltd
Which means that these people can connect, share and learn from each other
Like they should have been all along
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“...the focus is pretty much around the subject of people... And, like we all know, a successful KM strategy is one that combines into a perfect balance a focus on the people, on the tools and on the processes.”
Luis Suarez, KM Consultant, IBMdefines “Knowledge Management 2.0”
Knowledge and information get shared freely
http://www.elsua.net/
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This can be incredibly enabling and empowering
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Unless there is an absence of...
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Trust
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‣ Information is siloed and not shared
‣ People are prevented from working effectively
‣ It’s impossible to connect with others easily
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“Data in the hands of a few makes for order; but data in the hands of many
makes for endless possibilities.”
Tara Hunt, Citizen AgencyGOVIS 2007 Keynote
There’s an alternative
http://www.horsepigcow.com/2007/05/25/government-20-butterfly-wing-storm/http://govis.blip.tv/file/242668/
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It requires a change in thinking
to one of...
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Co-operation not control
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But how?
‣ treat people like adults
‣ open the firewall to relevant external social tools
‣ give everyone open access to internal social tools
‣ have appropriate policies
‣ support people in their activity
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So who’s doing it?
‣ National Library of Australia
‣ AGIMO (GovDex)
‣ Network of Public Sector Communicators (NZ)
‣ KPMG
‣ Deloitte
‣ Telstra
‣ Freehills
‣ US Intel community (Intellipedia)
‣ US military
‣ IBM
‣ Sun
‣ lots of SMEs
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Imagine...
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Useful links
‣ Intellipedia - http://en.wikipedia.org/wiki/Intellipedia
‣ Network of Public Sector Communicators - http://www.psnetwork.org.nz/
‣ Govdex - https://www.govdex.gov.au/
‣ Sun’s blogging policy - http://www.sun.com/aboutsun/media/blogs/policy.html
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Licensing
http://creativecommons.org/licenses/by-nc-sa/3.0/
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Like the cool pictures?
Mostly from iStockphoto.com
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Stephen Collins
[email protected]: trib22 twitter: trib
+61 410 680722
www.acidlabs.orgblog.acidlabs.org
www.thoughtglue.com
strategies, tools and processes to empower knowledge workers