2010  Annual  NACRO  Conference  

How  non-­‐profit  organisa/ons  can  communicate  with  their  target  audience  using  integrated  marke/ng  techniques.  

"Communica/ons  tools  don't  get  socially  interes/ng  un/l  they  get  technologically  boring."    

—  Clay  Shirky  (Here  Comes  Everybody:  The  Power  of  Organizing  Without  Organiza/ons)    

3  Requirements  for  Involvement  

1.  Genuine  interest  to  learn  what  your  customers  think  about  your  brand.    

2.  Ac/ve  listening.    

3.  Willingness  to  adapt  and  change.    

hSp://exchange.telstra.com.au/    

Focus  on  rela/onships,  NOT  technologies  

Four  strategies,  start  with  Learn  

The  Power  of  Viral  Marke/ng  

FREE  Rice  Game  

Interac/ve  Engagement  

"Dancing  in  the  Streets"  Flash  mob  on  Robson  St  in  Vancouver,  BC.  

Empower  &  Inspire  

Encourage  Open  Communica/on  

Set  Guidelines  

Relevant,  Fun,  Interac/ve,  and  lots  of  content  variety  

Sell  Merchandise  

Unite  People  for  a  Common  Cause  

Ask  Ques/ons  &  Reward  People  For  Par/cipa/ng  

Take  Ac/on  &  Show  Support  

Celebrate  the  Community  

hSp://mashable.com/guidebook/facebook/    

hSp://mashable.com/guidebook/twiSer/    

hSp://beth.typepad.com    

hSp://dorkgirlblog.blogspot.com/