i never expected to be the chairperson of this never expected to be the chairperson of this ... goes...

I never expected to be the chairperson of this competition. February was always the time of year I sat in the audience and complained about what won, who won, and why they won. But, after seeing what actually goes into the judging and producing of this show, I’m humbled. This year’s hard-working volunteers did a great job under a lot of pressure. The judging was closer than it’s been in a decade and we had more winners than usual.

The work contained in this book reflects well upon Indianapolis’s advertising and design community. For better, or worse, this is a subjective competition. Not every good piece won something. But this year, rather than being frustrated, I’m leaving inspired and motivated.

Thanks to everyone who entered.

Jeff Morris2017 Indianapolis AAFAmerican Advertising Awards Chairperson

2017 ADDY COMMITTEE MEMBERS 2017 ADDY WINNERS

These people put in countless hours and late nights to make this year’s show a reality. Why do they do it? I have no idea. But, a big “thanks” goes out to them and their very understanding and generous employers.

Brian KingenCVR

Eric GrayCVR

Katie ClementsCVR

Dustin ThompsonCVR

Rose DurbinHirons

Lauryn Zimmerman

Adam JohnsonBorshoff

Ali HernandezBorshoff

Burton RunyanBorshoff

Jillian CraigBorshoff

Jeff MorrisThe Flatland

Bayonet MediaBlueline Borshoff Bradley and MontgomeryCaldwell VanRiperElement ThreeHironsIndiana UniversityMays EntertainmentMiller BrooksOliver Winery & VineyardsPATTERN Pivot MarketingRare Bird, Inc.Second Street CreativeThe FlatlandThink Ahead StudiosTimber Design CompanyVision ConceptsWell Done MarketingWilliams RandallWillow Marketing

Olivia BoothButler University

Chris CostidakisPurdue University

Emily Doll,Marian University

Riley Hill-KartelButler University

Haydyn MeythalerButler University

Ian SimoneauxIndiana State University

PROFESSIONAL CATEGORY STUDENT CATEGORY

ANNUAL SPONSORS

JEFF HAMPTONAssociate Creative DirectorFCBChicago

SARAH HOLCOMBECopywriterHugeWashington DC

KATIE QUINNAssociate Creative DirectorVSA PartnersChicago

2017 ADDY SPONSORS

GOLD LEVEL DIAMOND LEVEL

SILVER LEVEL PLATINUM LEVEL

BRONZE LEVEL BRONZE LEVEL

Bayonet Media62 Cinema Advertising/Trailer

Pressing on the Letterpress filmLetterpress Film LLC

Erin Beckloff, Executive ProducerKevin Grazioli, Executive Producer

Andrew P. Quinn, Executive ProducerJoe Vella, Executive Producer

The Flatland14 Self-Promotion/Brand Elements

The Flatland StationeryThe Flatland

Brian Gray, Creative DirectorBen Seal, Creative Director

Erin Haskett, VP of Client ServicesRohner Press, Printer

SARAH HOLCOMBECopywriter, Huge

JEFF HAMPTONAssociate Creative Director, FCB

Vision Concepts03A Point of Purchase/Counter Top

Hop for Teacher Tap HandlesFountain Square Brewery

Jeff Brown, Designer/Illustrator

KATIE QUINNAssociate Creative Director, VSA Partners

Mays Entertainment68 Public Service Online Film/Video/Sound

“War of Space”ESCAPE Foundation

Matt Mays, Director/Producer/WriterTrey Fehsenfeld, Producer

The Flatland01B Sales Kit/Product Information Sheets

2017 Product GuideUnity Seeds

Brian Gray, Creative DirectorBen Seal, Creative Director

Erin Haskett, VP of Client ServicesHarold Lee Miller, Photographer

Well Done Marketing01B Sales Kit/Product Information SheetsHotel Tango Sales KitHotel Tango Artisan DistilleryKen Honeywell, Creative DirectorAmy McAdams Gonzales, Associate Creative Director/DesignerNick Honeywell, CopywriterMelissa Yoder, Account Supervisor

Timber Design Company02A Packaging

Murder Of Crows Bottle LabelBlack Acre Brewing Company

Lars Lawson, Designer, Illustrator, Writer

Timber Design Company02A PackagingBeard Tax Bottle LabelBlack Acre Brewing CompanyLars Lawson, Designer, Illustrator, Writer

Timber Design Company02B Packaging Campaign

Anniversary Coffee Bag CampaignHubbard & Cravens Coffee Co.


FOUR DAY RAYCAN DESIGNS — ALL

FOUR DAY RAY4 — TAKE-HOME VESSELS

Pivot Marketing02B Packaging CampaignFour Day Ray Packaging CampaignFour Day Ray BrewingRyan Abegglen, Creative DirectorJosh Taylor, Art DirectorDerek Hulsey, Designer

Vision Concepts03A Point of Purchase/Counter Top

Hop for Teacher Tap HandlesFountain Square Brewery

Jeff Brown, Designer/Illustrator

Vision Concepts03A Point of Purchase/Counter TopFlat12 Tap HandlesFlat12 BierwerksJeff Brown, Designer/Illustrator

Well Done Marketing07A Brochure

100th Anniversary RetrospectiveThe Indianapolis Foundation

Amy McAdams Gonzales, Associate Creative Director/DesignerMatt Gonzales, Associate Creative Director/Writer

Joe Judd, Director of Account Service

PATTERN08D Magazine Design

PATTERN Vol. 10 The Milestone IssuePATTERN Magazine

Polina Osherov, Editor & Creative DirectorKathy Davis, Senior Design Director

Lindsay Hadley, Senior Design DirectorAmy McAdams-Gonzales, Senior Design Director

Eric Rees, Managing Editor

T H E M I L E S T O N E I S S U E

+ FEATURING ALEXANDER ROSSI, ANGELO PIZZO, DAVID ANSPAUGH, TAMIKA CATCHINGS AND OTHERS CELEBRATING MILESTONES.

VOLUME NO. 10_15 dollars FASHIONING A COMMUNITY.

PATTERN08D Magazine DesignPATTERN Magazine Vol. 9 - #NEXTPATTERN MagazinePolina Osherov, Editor & Creative DirectorKathy Davis, Senior Design DirectorLindsay Hadley, Senior Design DirectorAmy McAdams-Gonzales, Senior Design DirectorEric Rees, Managing Editor

ISSUE NO. 9_15 dollars FASHIONING A COMMUNITY.

#next

+ FEATURING CHRIS FRANCIS, ELLE ROBERTS, AUSTIN HUNTINGTON, DJ PRINCE, MATTE FIELDS, MAX YODER, THE DROOPS AND MORE

CaldwellVanRiper09A InvitationAllison Indy 500 InvitationAllison TransmissionKatie Clements, Associate Creative DirectorPlow Digital, App AuthoringVivid Impact, PrinterIMS Productions, Video Production

Well Done Marketing09A Card/Invitation/Announcement

Tonic Ball 15 PosterSecond Helpings

Amy McAdams Gonzales, Associate Creative Director/Designer

Hirons09B Card/Invitation/Announcement CampaignThe Columbia Club Boxing PostersThe Columbia ClubJohn Molloy, Executive Creative DirectorJane Burch, VP/Print Production DirectorJim Parham, COO

Element Three14 Self-Promotion/Brand Elements

Onboarding KitElement Three

Element Three Team

The Flatland14 Self-Promotion/Brand Elements The Flatland StationeryThe FlatlandBrian Gray, Creative DirectorBen Seal, Creative DirectorErin Haskett, VP of Client ServicesRohner Press, Printer

Well Done Marketing15 Self-Promotion/Direct Marketing/Specialty Items

Holiday Series #1Well Done Marketing

Marco Boulais, DesignerNick Honeywell, Copywriter

Dominic Senibaldi, Screenprinting (Cat Head Press)Kristin Baxter, Account Executive

Borshoff25A Out-Of-Home InstallationMoving Milestone Molecule WallEli Lilly and CompanyKatherine Coble, Account LeadSteve Beard, Creative DirectorAdrienne Clodfelter, Project ManagerMichael Thaman, DesignerJess Husek, CopywriterAdam Johnson, Art Director

Alex Suder, AnimationJake Foster, Video editorRoss Simpson, DirectorClare Libbing, ProducerMarc Wellington, Colorist (CMG)

Bradley and Montgomery26B Multiple Events

Chase Holiday WindowsJP Morgan Chase & Co

All the talented folks at BaM

Timber Design Company27A PosterAtonement Movie PosterIndianapolis International Film FestivalLars Lawson, Designer, Illustrator, Writer

Element Three27A Poster

Tad Carpenter Fuse SessionElement Three

Element Three TeamTad Carpenter, Illustrator

Vision Concepts27B Poster CampaignPower House Brewing Co PostersPower House Brewing Co.Jeff Brown, Designer/Illustrator

Hirons27B Poster Campaign

Boxing at The Columbia Club EventThe Columbia Club

John Molloy, Executive Creative DirectorJane Burch, VP/Print Production Director

Jim Parham, COO Eva Timm, Associate Art Director

Bradley and Montgomery38A Social Media, Single ExecutionDog - “Instant Smile”1-800-DENTISTAll the talented folks at BaM

Element Three38B Social Media Campaign

Gift of Adventure - SocialAirstream

Element Three TeamCory Pampalone , Director

Element Three55B Internet Commercial Campaign

Gift of Adventure “Santa’s Airstream”Airstream


Bradley and Montgomery38B Social Media, Campaign“Instant Smile” Campaign1-800-DENTISTAll the talented folks at BaM

Indiana University58B Film/Video/Sound Branded Content Single

Little 500: Pride and GloryIndiana University

Tim Keller, Director, Creative ServicesChris Meyer, Director, Visual/Audio Services

Eric Rudd, Art Director/ProducerJon Stante, Multimedia Producer

Cara Reed, Videographer

Pivot Marketing58B Film/Video/Sound Branded Content Single“Queens Inside”IndyHubRyan AbegglenWill Wertz, Director (Bayonet)Joe Vella, Director of Photographer (Bayonet)Kevin Grazioli, Producer (Bayonet Media)Andrew Quinn, Producer (Bayonet Media)Union Williams, Director of Accounts

Bayonet Media62 Movie Trailer

Pressing On The Letterpress FilmLetterpress Film LLC

Erin Beckloff, Executive ProducerKevin Grazioli, Executive Producer

Andrew P. Quinn, Executive ProducerJoe Vella, Executive Producer

Pivot Marketing61 Branded Content & Entertainment CampaignNo Mean City Video SeriesIndyHubRyan Abegglen, Creative DirectorAndrew Quinn, Director/Producer (Bayonet Media)Joe Vella, Director of Photography (Bayonet Media)Kevin Grazioli, Producer (Bayonet Media)Ben Redar, Director (Bayonet Media)

Will Wertz, Director (Bayonet Media)EJAAZ, Producer (Collaborative Artist)Union Williams, Director of AccountsJosh Taylor, Art DirectorDerek Husley, Designer

Mays Entertainment68 Public Service Online Film, Video & Sound

Indianapolis Prize: OpenIndianapolis Zoological Society

Matt Mays, Director/Producer/WriterMatt Gonzales, Writer

Think Ahead Studios68 Public Service Online Film/Video/SoundArts Commission Fifty YearsIndiana Arts CommissionJason Drake, DirectorLewis Ricci, Creative Consultant

Pivot Marketing73 Integrated Brand Identity Campaign

Four Day Ray BrandFour Day Ray Brewing

Ryan Abegglen, Creative DirectorJosh Taylor, Art Director

Derek Hulsey, Designer

FOUR DAY RAY1 — LOGOS

FOUR DAY RAY5 — BUSINESS CARDS

FOUR DAY RAY7 — WEBSITE DESIGN

Mays Entertainment68 Public Service Online Film, Video & Sound“War of Space”ESCAPE FoundationMatt Mays, Director/Producer/WriterTrey Fehsenfeld, Producer

Hirons76 Integrated Media Public Service Campaign

Exercise Your Vote CampaignIndiana Secretary of State

John Molloy, Executive Creative DirectorPam Linsley, Creative Director

John Terrill, Senior Production Artist

Element Three75 Online/Interactive CampaignGift of Adventure - IntegratedAirstreamElement Three TeamCory Pampalone , Director

Timber Design Company80 Logo Design

Wilderland Brand CollectionWilderland Distillery


Timber Design Company80 Logo DesignWhite Bison Coffee Identity SystemTriStar ServicesLars Lawson, Designer, Illustrator, Writer

Timber Design Company82A Illustration

White Bison IllustrationTriStar Services


Timber Design Company80 Logo DesignEspresso SolutionsHubbard & Cravens Coffee Co.Lars Lawson, Designer, Illustrator, Writer

Bayonet Media85 Cinematography

Pressing On The Letterpress FilmLetterpress Film LLC

Joe Vella, Director of Photography

FOUR DAY RAY2 — DOONRIGHT SCOTTISH ILLUSTRATION

FOUR DAY RAY1 — LAPLANDER BLONDE ILLUSTRATION

FOUR DAY RAY3 — TRACK JUMPER IPA ILLUSTRATION

Pivot Marketing82B Illustration SeriesFour Day Ray Illustration SeriesFour Day Ray BrewingRyan Abegglen, Creative DirectorJosh Taylor, Art DirectorDerek Hulsey, Designer

That’s all of this year’s Gold Addy winners.

If you didn’t win one it’s because we don’t know what we’re doing, and we picked incompetent judges who wouldn’t know a good headline if the billboard smacked them in the face, and they were drunk the whole time anyway— which explains why that total rip-off of an ad you saw done better four years ago beat your totally original idea.

If you did win this year, it’s obviously because you’re good.

Bradley and Montgomery88A Music“Instant Smile” Original Music1-800-DENTISTAll the talented folks at BaM

Printing • Mailing Services • Publishing • Signage • Promotional Products • Marketing

PrintingPartners.net

Partners with ADDY winners for almost three decades.

(and losers)

Pressing Forward

PP-6x9 ADDY Award Ad.indd 1 2/15/17 5:22 PM




(and losers)

Pressing Forward





(and losers)

Pressing Forward


Element Three10C Direct Mail 3-D/Mixed

CoreLogic Briefcase Direct MailCoreLogic

Element Three Team

Timber Design Company15 Self-Promotion Direct Marketing

Holiday Gift - Tin Camper MugsTimber Design Company

Timber Design Company27A Poster

Belong PosterBelong Indy Event

Lars Lawson, Designer, Illustrator, WriterDavid Jose, Organizer, Director, Coordinator

Williams Randall49B Regional/National Radio Spot“Jim”Holiday World & Splashin’ SafariDavid Stanton, Creative DirectorDan Zumbiel, Associate Creative Director / WriterEmiley Matherly, Director of Account ServicesBrice Bowman, Engineer - Earshot Audio Post

Second Street Creative92 Responsive DesignBobbi Photo Web DesignBobbi PhotoRyan Hunley, Art Director

Miller Brooks01B Sales KitIvy Tech Recruitment KitIvy Tech Community CollegeUriaha Foust, Creative DirectorJoe Black, Senior Art DirectorEvan Finch, Senior CopywriterChristian Mehall, Senior Account ExecutiveSarah Huckleberry, Senior Production Designer

DESKTOP - 1300

S E C O N D S T R E E T C R E A T I V E : : B O B B I P H O T O : : 2 0 1 6

TABLET - 768 MOBILE - 320

Element Three07A Brochure

King Aire BrochureNewmar CorporationElement Three Team

Larry McCay, Photographer

Element Three07A Brochure

Gutwein PitchbookGutwein Law

Element Three Team

Element Three07B Brochure Campaign

Luxury BrochuresNewmar CorporationElement Three Team

Larry McCay, Photographer

Element Three10C Direct Mail 3-D/MixedDirect Mail KitWiersElement Three Team

Element Three14 Self-Promotion/Brand ElementsKickball Shorts & Championship TeeElement ThreeElement Three Team

Element Three27A PosterAndy J. Miller Fuse SessionElement ThreeElement Three TeamAndy J. Miller, Illustrator

Element Three55A Internet Commercial

Gift of Adventure “ A Good Gift”Airstream


Element Three80 Logo Design

Kickball Team LogoElement Three

Element Three Team

Blueline58B Film/Video/Sound Branded Content, Single

IU Women’s Basketball “The Grind”Indiana University Athletics

Ben Frazier, Director/Editor

The Flatland10B Direct Mail CampaignThe American Family FarmUnity SeedsBrian Gray, Creative DirectorBen Seal, Creative DirectorErin Haskett, VP of Client ServicesHarold Lee Miller, Photographer

The Flatland80 Logo DesignPendleton LogoTown of PendletonBrian Gray, Creative Director Ben Seal, Creative DirectorErin Haskett, VP of Client Services

The Flatland83D Photography CampaignThe American Family FarmUnity SeedsBrian Gray, Creative Director Ben Seal, Creative DirectorErin Haskett, VP of Client ServicesHarold Lee Miller, Photographer

Pivot Marketing08D Magazine Design

No Mean City Publication Vol. 1IndyHub


Melissa Rowe, Art DirectorDerek Hulsey, Designer

Robert Annis, Tiffany Berkson, Jenni Edwards, Phil Hooper, Gerry Justice, Charles Letbetter,

Kyle Long, Dawn Olsen, Sam Stall, Madie Szrom, Jim Walker; Copywriters

Pivot Marketing55B Internet Commercial Campaign

“Visit Bloomington”Visit Bloomington

Ryan Abegglen, Creative DirectorBen Redar, Director (Bayonet)

Lauren Dumoulin, Producer (Bayonet)Jane Brannen, Copywriter

Union Williams, Director of Accounts

Pivot Marketing73 Integrated Brand Identity Campaign

No Mean City BrandIndyHub


Melissa Rowe, Art DirectorDerek Hulsey, Designer

Robert Annis, Tiffany Berkson, Jenni Edwards, Phil Hooper, Gerry Justice, Charles Letbetter,

Kyle Long, Dawn Olsen, Sam Stall, Madie Szrom, Jim Walker; Copywriters

NO MEAN CITY3A-PUBLICATION

Rare Bird, Inc.37A Consumer WebsiteGarden Party Botanical Hard SodasGarden Party Botanical Hard SodasJim Cota, Account Executive/Creative DirectorAshley Nixon, Web DesignerKyle Bavender, Front End DeveloperLori Crantford, CopywriterCraig Bavender, Web Developer

Indiana University11A Specialty Advertising/Apparel#Admitted2IUPUI T-shirtIUPUI AdmissionsTim Keller, Director, Creative ServicesAshley Tylek, DesignerEmily Elmore, Marketing Project ManagerMolly Brush, Content SpecialistHeather Barber, Assistant Director, Design

Indiana University83B Photography/ColorIU GraduationVice President/CMO, IU, Eric BruderJames Brosher, Photographer

Bradley and Montgomery24B Guerrilla Marketing Campaign

Chase Holiday WindowsJP Morgan Chase & Co


Bradley and Montgomery29B Public Transit Ad, Exterior

Tastings Vintage Wine TruckTastings


Bradley and Montgomery38A Social Media, Single Execution

Bing Evergreen 1Microsoft


Bradley and Montgomery83B Photography/ColorChase Merchandising CannonballJP Morgan Chase & CoAll the talented folks at BaM

Borshoff24A Guerrilla MarketingSuite CoastersIndianapolis IndiansJeff Morris, Creative DirectorJustin Wojtowicz, Sr. Account DirectorJohn Ilang-ilang, Art DirectorBurton Runyan, CopywriterKevin Foster, PhotographerAllie Rotenberg, Illustrator

Borshoff31 Out-Of-Home CampaignOutdoor BoardsIndianapolis IndiansJeff Morris, Creative DirectorJustin Wojtowicz, Sr. Account DirectorJohn Ilang-ilang, Art DirectorBurton Runyan, CopywriterKevin Foster, PhotographerAllie Rotenberg, Illustrator

Borshoff31 Out-Of-Home Campaign

Outdoor BoardsKiwanis International

Jeff Morris, Creative DirectorLindsay Hadley, Senior Art Director

Matt Barnett, Associate Creative Director/Copywriter

Adam Hoover, Senior Account DirectorJohn Ilang-ilang, Designer

Borshoff27A Poster

Josh Bell PosterIndianapolis Indians

Jeff Morris, Creative DirectorJustin Wojtowicz, Sr. Account Director

John Ilang-ilang, Art DirectorBurton Runyan, CopywriterKevin Foster, PhotographerAllie Rotenberg, Illustrator

WHERE LEGENDS GROW

Borshoff72C Integrated Advertising Campaign/

Local/ConsumerIndianapolis Indians Campaign

Indianapolis IndiansJeff Morris, Creative Director

Justin Wojtowicz, Sr. Account DirectorJohn Ilang-ilang, Art Director

Burton Runyan, CopywriterKevin Foster, PhotographerAllie Rotenberg, Illustrator

Mays Entertainment68 Public Service Online Film, Video & SoundIndianapolis Prize: Carl JonesIndianapolis Zoological SocietyMatt Mays, Director/Producer/Writer

Oliver Winery & Vineyards55A Internet Commercial“How to Win at Pie Eating”Oliver Winery & VineyardsSarah Anderson, Director of MarketingJames Yount, Art DirectorBrave New Productions, Media Production

Well Done Marketing05 Printed Annual ReportWabash Valley Power Annual ReportWabash Valley Power AssociationKen Honeywell, Creative DirectorAmy McAdams Gonzales, Associate Creative DirectorSarah Stewart, Art DirectorAlex Mattingly, CopywriterKevin Foster, PhotographerLily Hay, Account Supervisor

Well Done Marketing08A Publication Cover Design

Mythic IndySecond Story

Amy McAdams Gonzales, Associate Creative Director/DesignerCory Michael Dalton, Editor

Mindy Ford, Account Supervisor

Willow Marketing78B Self-Promotion/Integrated Campaign

Willow Movember CampaignWillow Marketing

Mark Manuszak, Creative DirectorLuke Woody, Designer/Illustrator

Joseph Golc, Copywriter

Vision Concepts07A Brochure

Monarch Recruiting BrochureMonarch Beverage

Jeff Brown, DesignerTod Martens, Photographer

Ian SimoneauxS29 - Animation or Special Effects

What Are Renewable Resources?Indiana State University

Ian SimoneauxS29 - Animation or Special Effects

What Are Tiny Homes?Indiana State University

GOLD

Riley Hill-KartelS10C - Campaign

Love Is Love - Get Over It campaignButler University

Olivia BoothS01A - PackagingFleetwood Mac - Rumours Album coverButler University

Haydyn MeythalerS10C - Campaign

Disconnect CampaignButler University

Chris CostidakisS09A - Single

Dangerous DecibelsPurdue University

Fleetwood MacFleetwood Mac

RumoursC

M

Y

CM

MY

CY

CMY

K

RumoursAlbumCoverRedesignFinal.pdf 1 12/15/16 11:46 PM

Untitled-5 1 12/1/16 3:09 PM

Emily DollS07B - CampaignSnapple liveoffbeat CampaignMarian University

SILVER SILVER

color gradingmotion graphics

visual effectsspot distribution

Specialists in“We’ll fix it in post.”

[CUE SFX: BOISTEROUS APPLAUSE]

Here’s to the 2017 ADDY winners.

We do.

(YOU KNOW WHO YOU ARE.)

COMPLETELY COMMITTED TO YOUR VISION.

CONGRATULATIONSTO EVERYONE

WHO WON AN ADDY.AND EVERYONE WHOSHOULD HAVE WON.

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Thanks to everyone who entered this year’s American AdvertisingAwards competition.

To those who won, good luck at the 6th District and National competitions.

To everyone else, at least you got to dress up, have a nice night out, and plot next year’s revenge.

This book will either inspire, or infuriate, you. We’re okay with that.

i never expected to be the chairperson of this never expected to be the chairperson of this ... goes...

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