i love to sell - sell to build a business
TRANSCRIPT
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SALES TRAINING BY MAOC STUDIO, INC.
I Love To Sell Sell To Build A Successful
Business
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Learning How To Sell With The Right Perspective In
Mind To Build A Successful
Business And Achieve Financial
Goals.
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IN THIS TRAINING YOU’LL LEARN: Why is it not working? Problems, Solutions. How to create a marketing strategy The difference between want it to happen and make it happen. How to sell. Why customers want to buy from you? What is the number formula to figure out the expected sales? How to achieve and exceed the financial goal?
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Selling is a process that can be taught
Be assured that: You can sell
You can increase salesAnd You can reach and exceed financial goals at tough times
When you understand the problems and work on the solutions
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WHY IS IT NOT WORKING? THE PROBLEMS, SOLUTIONS!
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If a financial goal is not met don’t get frustrated, rather
define the problem and work on the solution!
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Problem#1: Emotions
Misery, Financial Struggle, Decrease In Sales or Lack of Sales, Conflict and Stress Are Indications Of Emotions and
Emotional Thinking
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Emotions are the worst enemy for a person in a personal and
professional life, in attaining goals and financial goals in particular.
Emotions are part of a human brain, so they are a built in enemy. They are negative and illusionary. They come in different forms like fears, ego, worries, jealousy, doubts, superstitions, competition, haste, hate, anger, ingratitude and pessimism.
Each of these emotions makes a person weaker, unconfident,
less appreciative of the value of his product or service, incapable of communicating the effective message to sell, and uncertain and confused of who to reach and how.
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BUT AFTER ALL, EXPERIENCING ALL THESE EMOTIONS AT
THE BEGINNING OF BUILDING A BUSINESS AND TRYING TO SELL A NEW SERVICE OR
PRODUCT, IS NORMAL
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THE SOLUTION
Even though the emotional issues at the beginning are normal, but they must be dealt with. Dealing with these issues is an important part of self-improvement. However, you must separate the aspect of self-improvement from the process of building a business. And this is an extremely important point to consider.
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Self-improvement happens as you work on building your business. So the needed step is to focus on building your business and working with experts who can educate you on what you need to do.
Throughout the process of working with experts you will learn how to build a business, and you’ll learn about the techniques and formulas to achieve financial goals. From this learning, you’ll advance, you’ll get over your emotions and you’ll improve, because you learnt how everything works. With this approach, emotions, confusions and frustrations will have no room in your mind and business. And implementing intellectual steps become the pattern of building a successful business and achieving financial goals.
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WHO ARE THE EXPERTS YOU NEED TO WORK WITH?
The goal of this training is to help you sell (services or products) in the purpose of building a business. Before you can sell to generate a capital you need to have a marketing strategy, you need to understand who is your customer, what is the message you need to communicate and how to reach your customers. The right expert to work with is the marketing experts.
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MAOC STUDIO PROVIDES FREE MARKETING CONSULTATIONS.
RECEIVE ONE TODAY, TO LEARN WHAT TO DO AND HOW TO DO IT, STEP BY STEP.
www.maocstudio.com
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PROBLEM #2: LACK OF ACTION
No action No results
Sales requires a persistent action. However a disoriented action is not considered an effective action.
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THE SOLUTIONORGANIZE YOUR ACTION
When you have a marketing strategy, every action will fall in the right place to produce effective results.
When you have a calendar set in advance, based on the marketing strategy, your action will be organized, targeted and effective.
The two steps to organize your action is to create a marketing strategy, set a calendar and commit to acting on it. Persistently!
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PROBLEM #3: NO PRODUCT TO SELL
You will be amazed to know that no sales are simply caused by not having a completed product to sell or a developed service to provide. And what a business person actually has is an idea or an image of his business but in reality there is no defined sales item.
You must have a defined item to sell, especially when it comes to services.
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When you alter your services to suit a customer you don’t have a defined service and you are laboring not selling to build a business.
When you don’t have your services detailed, itemized and priced you are not selling to build a business but negotiating to earn an income.
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THE SOLUTIONDEFINE YOUR SERVICE OR PRODUCT CLEARLY If you are selling a service or product you must have them
defined and priced before you can sell to build a business. Defining the offered services or products with a set price that is
studied based on cost and market analysis is the solution to sell effectively and profit. In a purpose of building a business.
Once you have a menu of your services or products, selling becomes easy and enjoyable. It becomes a matter of educating your customers about the benefits instead of chasing customers and negotiating prices for gaining a short term income.
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Define that one specialty service, in which everyone in your community would know who to call to have this
service delivered to them.
And Love It, Love Its Benefits and Love To Sell It. The Same For Products!
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PROBLEM #4: NO MARKETING STRATEGY
When we work randomly we miss out on the intellectual explanation that caused the results, regardless if the results are effective or negative. This principle applies on sales.
Some days you have sales, some days you don’t. All random! However, in building a business you can’t leave anything to
chances. Everything must be done with a strategic planning and clear understanding of what must be said and done, and why.
Not having a marketing strategy makes you act randomly, struggle in sales, and compromise the real value of your service or product.
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Selling without having a marketing strategy makes you focus on gaining sales from friends and family or from people you know on social media.
With this approach you are limiting greater sales opportunities from coming your way. And staying focused on selling to earn a short term income verses selling to build a prosperous long term business.
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THE SOLUTION CREATE A MARKETING STRATEGY
Here are the steps to create a marketing strategy: - Define your customers and understand who they are
and what their needs are.- Analyze market. - Analyze competition. - Research distribution (if applicable) - Define the product, price, place, and promotion.- Review and revise regularly.
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Once you start working on the solutions you are ready to advertise and sell. Or just sell if you don’t have the budget to advertise yet.Sell to create a capital and a budget for marketing, advertising and operation to build a successful business.
Need a consultation to create a marketing strategy? Receive FREE Consultation Today.
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Summary
Problem #1: Emotions Solution: Work with experts Problem #2: Lack of action Solution: Organize your action Problem #3: No product to sell Solution: Define your product or service clearly Problem #4: No marketing strategy Solution: Create a marketing strategy
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The Difference Between Want It To
Happen And Make It Happen
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Make It Happen:• Be serious, commit and don’t stop until results appear. • Work with experts to get definite professional answers. • Create solutions for obstacles.• Act on the solutions.• Clear your mind and focus. • Create a marketing strategy and understand the market and your customers. • Keep your action targeted based on the marketing strategy.• Create events calendar. • Take responsibility, define mistakes and correct them.• Listen, understand, offer winning solutions. • Appreciate your hard work and the value of your services or products.
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WANT IT TO HAPPENEVERYONE WANTS IT TO HAPPEN BUT NOT EVERYONE
MAKES IT HAPPEN
The attitude of want it to happen: Operate from a wishful and hopeful thinking. Act randomly without an intellectual understanding of why you
are receiving each result, and what to do to make it happens. Fall into obstacles and get frustrated but still wishing and
hoping for it to happen. Copy competitors and offer cheaper prices to sell. Focus on short term sales to earn an income instead of selling
with a strategy to build a long term prosperous business. Work on your own without consulting with experts to get
definite answers.
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YOU ARE THE DECISION MAKERDO YOU WANT IT TO HAPPEN OR YOU WANT TO
WORK ON MAKING IT HAPPEN?
The difference is either breaking even to pay your bills. Or build your business to have a lucrative revenue, create jobs,
and expand for building a long-term success.
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HOW TO SELL
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When you sell to build a business, the selling task is much easier than selling just to earn
instant income
Selling to build a business is based on educating your customers, listening to their needs and recommending the needed services.
Selling to earn instant income is based on chasing customers, altering your services and prices to gain their business, if
compromising is not part of the selling process to begin with.
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YOU DESERVE TO SELL IN A PURPOSE OF BUILDING A BUSINESS
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LET’ START BY ASKING THE MILLION DOLLAR QUESTION
WHY DO CUSTOMERS BUY FROM YOU?
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If you want to sell you have to understand “why” customers want to
buy from you not from your competitors.
Based on this understanding everything changes from the way you feel to the way you act, sell and do
business.
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When you know “why”, you’ll feel more confident, more positive, more certain, and more determined to make it happen.
Customers don’t buy your service or product just because they like it but because they like the way you made them feel about it and believe in it as well. This feeling starts within you. They love what you love and they believe in what you believe.
So creating the “WHY” is crucial not just to sell but to make you stronger to sell.
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HOW CAN YOU CREATE THE “WHY”?
Everything must be tied to an intellectual planning and reasoning to get distinguished. It can’t be random.It can’t be based on your own believe in it without solid analysis that proves it and supports it.
The way to create the “WHY” is to create a marketing strategy based on market analysis to set your service or product apart from all competitors.
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Research the market, the targeted customers, cost and price, and competitors.
Once you collect all these data, create the marketing strategy, and the message you need to communicate in a creative way.
At this point, your mind becomes not just certain but unbreakable when you sell your service or product. Simply because you know what is out there in the market, and you know the value of what you have, and you know what you are doing and saying.
The level of your confidence and positive attitude will be at its highest. Customers will not just buy the product or service because it differs from all the competitors but because they love your confidence. They will come back to buy more and they will stay loyal to your company.
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Think about it this way:
If you are a baker and you know the recipe for making the best brownie. Your self confidence is unbreakable. You know the ingredients, you have tried it, you know exactly why your brownie is the best and you know why people buy it from you not from your competitors.
The same thing applies on the selling process.
You know the “WHY and HOW”. You are unbreakable, unbeatable, confident and determined Not just to make it happen but to gain the loyalty of your customers from the beginning.
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Positive and confident attitude is an important part of the selling process. It gets demonstrated because of the intellectual research and planning that was done prior to the selling process, not because you decided to feel good that day.
As you are selling you have solid information that backs you up and builds your certainty.
“Why” people want to buy from you? The answer is created with intellectual research and strategic planning.
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HAVING A MARKETING STRATEGY IS THE BASE TO SELL FOR BUILDING A BUSINESS. IT WORTH EVERY MINUTE OF WORK AND EVERY SPENT DOLLAR. IT IS EVERYTHING YOU NEED TO SELL, AND BUILD A SUCCESSFUL BUSINESS.
RECEIVE FREE CONSULTATION.
www.maocstudio.com
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The marketing strategy is the needed base to be able to sell effectively. However, even when you have a marketing strategy you still have to sell. Without the selling process, the marketing strategy stays on paper. Action is a must to sell.
What is our definition of the selling process?
It is the action of showing your service or product and speaking about your service or product to educate and convince a customer.
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In actual retail stores the selling process takes place on location. In online selling, and online advertising for actual retail stores, the selling process takes place online. In which it must be more detailed and it requires a deeper strategic planning to attract the customers, show your product or service, educate them and convince them to buy from you online or in store.
Having a sales strategy (which is part of the marketing strategy) is a must to succeed in selling online.
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Having a marketing strategy and understanding the real definition of the selling process are the most important part to sell in a purpose of building a business.
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FOCUSING ON THE “CALL TO ACTION” OF “BUY NOW” OR “SHOP NOW” BEFORE CONVINCING A CUSTOMER ESPECIALLY WHEN IT COMES TO SERVICES, IS USELESS.
IT IS NOT THE CALL TO ACTION THAT WILL MAKE SALES HAPPENS, IT IS THE APPLICATION OF THE MARKETING STRATEGY AND THE PROCESS OF EDUCATING A CUSTOMER THAT WILL MAKE SALES HAPPEN.
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Advertising is a must to generate sales but the real success to make the most out of your advertising is mastered at the time of creating the marketing strategy and at the time of selling while educating and convincing customers.
A successful interaction (with a customer during the selling process) will not just make you a sale but it will bring the customer back with their friends, loved ones and co-workers for more and more sales.
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ALWAYS REMEMBER, Your job is to educate the customer about the benefits of your
service or product. Your job is to listen to the customer specific needs and
recommend the right services and convince them of the value it will bring to their business or life (depends on what you are selling)
You are the educator and the customer is the choice maker. Your product or service is unique and excellent. It brings value
and it makes a difference when customers buy it. Your service or product is what your customers need, want or
like to buy.
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GIVING GENERATES SALESGiving is an important technique to sell and generate sales. However we don’t believe in conditioned giving, we believe in unconditioned giving.
You are giving to educate your customers about your service and its value, giving to have them try your product, or to help out within your field of business, not to force sales later on.
Give and let go. You are the educator, the customers are the choice makers.
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The strategy of giving should be part of the marketing and sales strategy. You should have this part planned in advance.
You know what you are giving and why.
The highest purpose of giving is to have the customer try it, to educate them or help them within your field of business.
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CREATE YOUR CALENDAR- Organize your action to sell. - Create your sales event calendar to meet with customers at live seminars or online webinars or in store, for a full year. - Prepare what you need to have for your events.
Once you have your action organized and planned your selling efforts will be automated. The more it is automated the better the results will be.
You are educating, helping and giving samples on a regular schedule. Consequently, customers will buy from you regularly as a result of all the held events.
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Focus on mastering excellence in delivering the information, educating customers about the benefits and value of the service or product and in listening to their needs when it comes to conversing with a customer directly. Don’t focus on the outcome. If you do, you will compromise the excellence of the educational and convincing process, therefore lose a sale.
During The Selling Process While Communicating With Customers:
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SELLING IS ABOUT ACHIEVING FINANCIAL GOALS. THIS GOAL WILL NOT BE ACHIEVED BY FOCUSING ON THE OUTCOME AS YOU SPEAK WITH A CUSTOMER BUT BY APPLYING THE NUMBER
FORMULA, HOW?
The first number you need to set is your financial goal. Based on this number you need to figure out how many customers must buy from you to achieve this goal. Accordingly, multiply this number by ten or by fifty, depends on the field of your business. Educate and give out samples to the multiplied number to achieve your set financial goal. For example, your set goal is $10,000 to achieve this goal you need to sell to twenty customers. If we multiply 20 customers X 50 = 1000 customers. You must educate and sample 1000 customers to sell to twenty customers.Notice, educate and sample not just inform. The number to multiply varies from business to business.
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How To Achieve Every Financial Goal & Exceed It?
Increase The Number Of Sampling & Educating Based On The Strategy
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One Marketing Strategy Doesn’t Fit Every Business The Same Sales Strategy Doesn’t Work For Every Business
The Same Numbers For The Selling Formula Don’t Apply On Each Business
You Need To Have Your Own Strategy and Your Own Numbers To Sell
Successfully and Receive Sales.
Receive Free Consultation Today To Figure Out Your Own Strategy and Numbers.
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THE INTERNET AND SOCIAL MEDIA ARE ACCESSIBLE TO EVERYONE, HOWEVER SELLING ONLINE IS NOT AS EASY AS
ACCESSING THE INTERNET. IT IS CHALLENGING AND DEMANDING.
If you don’t have a strategy and you don’t have your numbers figured out right and you don’t know what to do in set steps, every action is random. It consumes time and money and it doesn’t produce worthy financial results.
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Important Tip:
Over working yourself will cause you to lose focus and it will activate your emotions and will burn you out. Make sure you have a quality time off. Exercise daily, have fun, spend an awesome time with your family, loved ones and friends, travel and get your mind away from goals, money and work.
Your Inner Strength Comes First!
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Always Remember: Follow up with customers after sales by sending a thank you card
or placing a phone call to stay connected and offer further help. Building a relationship with a customer starts after the first interactive sale and it grows for more and more.
You win customers by educating them and sampling but you gain their loyalty by providing excellent customer service.
Master excellence with the quality of your product, with your provided service, with your team, with your customers, with your marketing approach and with the way you sell and interact with customers.
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To Sell Successfully
- Create a marketing and sales strategy- Organize your action by creating events calendar- Implement the number formula- Educate and sample. - Take care of yourself
SUMMARY
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YOU HAVE LEARNED WHAT YOU NEED TO KNOW TO SELL AND INCREASE SALES
RECEIVE FREE MARKETING CONSULTATION
MAOC STUDIO www.maocstudio.com
CONGRATULATION