I KNOW WHAT THEY DID LAST WEEKEND, BECAUSE THEY POSTED IT

Presented by:Jeff Rosenberry

Montana State University BillingsAssistant Director, Housing & Residential Life

Perfect Image Leadership FoundationCo-Founder

PRESENTATION THEMES

• Brief Facebook History and Stats

• Theoretical Applications

• Site Uses and Examples– The good, the bad, the ugly

• What can you do?

• Final Thoughts

WINDS OF CHANGE• To keep up with friends, you actually had

to see them.

• To organize a party, you had to pick up the phone.

• To get a date, you had to have chemistry.

Now, thanks to the miracle of online social networking sites, you can manage your life without taking

your hands off the keyboard.

FACEBOOK BACKGROUND Originated at Harvard University February

2004– Mark Zuckerberg created site to rate/berate others– Got in trouble w/university for using University

Images– More than 6,000 Harvard people signed up within

the first three weeks– Within 4 months 40 Colleges had requested

• In September 2005, facebook.com launched a service for high school students

• 2006 facebook.com opened to all adults (this demographic is the fastest growing population)

• It typically attracts 80% of a school’s undergraduate population

*U.S. News and World Report September 18, 2006

FACEBOOK STATS More than 200 million active users

Average user has 120 friends listed

More than 3 trillion minutes are spent on Facebook each day

More than 18 million users update their status at least once each day

More than 70% of Facebook users are outside the United States

WHO’S ON SOCIAL NETWORK SITES

• 2008– Males: 38.1%– Females: 47.3%

– 18-24: 53.8%– 25-34: 21.1%– 35-54: 7.0%

• 2009– Males: 42.2%– Females: 55.7%

– 18-24: 40.8%– 25-34: 26.7%– 35-54: 16.6%

JEFF FULLMAN Electronic Tether Theory

Describes connection between students and parents maintain through convenient communication Cell phones, IM, Facebook, cheap and effective

forms

MAIN USES OF ONLINE NETWORKS

• Students can post photos, send messages, join groups of interest

• Students regularly look at profiles of people they know and people they don’t…– Items included on profiles: name, address,

phone numbers, hobbies, class schedules, list of friends, groups, interests, etc.

• Students are able to include whatever they want. • Sky's the limit!

WHAT CAN THE NETWORKS PROVIDE?Advantages:

• Finding old high school friends

• Looking up profiles of classmates/friends

• Communication

• Getting help with homework and academics

• Advertising and marketing campus events

• Building a portfolio of new friends

• Spreading the word about concerts, book sales, and student organizations

• Music

BUT WHAT ABOUT… http://www.youtube.com/watch?v=dT1GvPQG904

“BEER PONG”

“EDWARD 40 HANDS”

MONDAY MORNING• I didn't ask for it. I didn't want it. Regardless -

I got it. Monday, Facebook turned a halogen spotlight on the dim backyard of my online social life. …

No longer! Now every student barricaded into a dorm room can enjoy the buzz off a double shot

of gossip every morning before breakfast without the social inconvenience of getting to know more than a handful of people on their

floor. The small town environment has returned.

Collin Megil, The Daily Campus (U. Connecticut)

IN THE NEWS….

• Video of attack on a boy posted on his own Myspace account (PHILADELPHIA 1.24.08 )

• Stalking on the rise with the use of the internet postings on MySpace & Facebook leading to violence (The Everett Herald 1.21.08)

• MySpace Death– 13 year old Missouri

girl

• Mother suing Facebook over text messages (10/2007)

• MySpace shuts down server after pornographic link found (1.28.08)

WHAT CAN HAPPEN Administrators are now on online social

networks

• Judicial proceedings can and do happen from information on the sites

• Police use for warrants

• Employers are using online networks to weed out potential employers who don’t meet values

PRIVACY

• Facebook founder Mark Zuckerberg:

"Some people may get busted by administrators if they're doing things that are stupid, but on a day-to-day basis, the ability to communicate ... is so valuable that everyone keeps using the site, and they probably will keep using the site."

WHAT CAN WE DO?• Be proactive

• Educate

• Survey

• One-on-one conversations with students

• Educate on Privacy Settings

• Informational cards

• Warn students

• Remind students

• Develop programs and/or presentations

WHAT MESSAGE SHOULD WE SEND?

If you wouldn’t post it on your front door, don’t post it online

Use privacy settings to help control who can access your information

Your online profile may be the only impression someone has of you

Civility matters…even on the Internet

Build your character and strengths, not what you did last weekend

FINAL THOUGHTS?

Get a facebook account…SERIOUSLY! Show your kids you know how to use what they are

using, and are willing to learn what you may not know how to do.

Become their “friend”

Don’t get angry with content Education over Enforcement

WHY IS THIS IMPORTANT?

http://www.flixxy.com/technology-and-education-2008.htm

Questions and/or Perspectives

Thank YouJeffrey.rosenberry@colostate.edu

Self Esteem Through Positive InfluencePerfect Image Leadership Foundation1905 Terminal DriveRichland, WA 99354ph: 509 946-3272fx: 509-943-4131

GOALPerfect Image Leadership Foundation is dedicated to the development of self-esteem in young people. The goal is to provide a program that will instill traditional values, such as etiquette and leadership skills, to enable young people to interact in social settings in the community and work environments.

IMPACTThe Foundation is organized exclusively for educational purposes. The target audience for this program is high school and early college level students with a desire to improve their ability to interact positively with peers, mentors, educators, and potential employers.The Foundation not only provides a program to instill etiquette and leadership skills in students, it also works with local employers interested in hiring young people for their technical abilities and soft skills. As a result, young people get higher paying, better quality jobs and the employers get employees who exhibit leadership and can interact with the public in a positive manner.

COMMUNITYAs a community, we are able to take stress off the state welfare system and volunteer organizations supporting the chronically poor, thereby helping to relieve generational welfare. The impact of instilling self-esteem in young people, who will use these values to help others rise to a better quality of life, is beyond measure.

Perfect Image Leadership Foundation is a 501(c)(3) non-profit organization