I Believe that Authors are The Future

James Carson

james.carson@bauermedia.co.uk@mrjamescarson

Facebook.com/jacarsonuk.linkedin.com/in/jacarson85

www.jamescarson.co.uk/socialsearchAlways up for linkage!

Bauer and I

Anonymous SERPS

Do you know what

influences your Google results? Nope. I don’t know,

and I don’t care

What's the problem?

Link building is dead?

Solution...

Imagine a system that instead of ranking content on a page level, breaks those pages down and looks at smaller content items on those pages, which it associates with digital signatures. Content creators could be given reputation scores, which could influence the rankings of pages where their content appears, or which they own, edit, or endorse.

Bill Slawski http://searchengineland.com/googles-agent-rank-patent-application-10487 Search Engine Land (2007)

http://www.seomoz.org/blog/social-network-spam-and-author-rankhttp://www.seobythesea.com/2012/03/predicting-seo-changes-rankings-algorithms-penaltieshttp://www.seobythesea.com/2011/11/agent-rank-or-google-plus-as-an-identity-service-or-digital-signature/http://www.seoptimise.com/blog/2011/12/agent-rank-google%E2%80%99s-internal-klout-score.html

Agent/Trust/Author

I did this!

Oh yes you did!

Look at me!

Rel=“author”

http://www.google.com/webmasters/tools/richsnippets

Easiest to link to Google+ account using ?rel=author parameter at URL end.

You must use + in the anchor.

Link back to homepage

Edit:index.php & single.php

Insert: HTML link instead of:

<?php the_author(); ?>

Author Box after Posts (WP)http://yoast.com/wordpress-rel-author-rel-me/

Implementation

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986

Verify by email on every page

rel=“author”

rel=“me”

Multiple authors

It makes your face appear on SERPs – thus higher CTR?

http://www.seobodybuilder.com/marketing-conversion/click-through-rate-increased-with-rel-author - MEH!?

Also works on Google news.

Does not effect ranking!

http://www.tomanthony.co.uk/tools/serp-turkey/

What does it do?

Author Rank

What will it do?

TechnologyTechnology

Parse.lyChartbeat.comDis.tl/author-crawler

Authors = value

£

Authors ranked

Anonymous personas

Piracy

Journalism back from the dead?

How long will it take?

18 months..?

Do it now!

2 hours to write the brief...

1 day to implement...

It’s an integrated future