Sunrich#IAmTheSun

Campaign

Start Dialogue

Engage

Initiate/track Conversions & trials

The Sunrich Strategy

• Scale

Social Media

• Reach Smaller Cities at low cost

Reach

Opportunity

• Women are the backbone of the family. While they fulfill their duties, they

seldom get a chance to make a wish for themselves. This Women’s Day

Sunrich turns the spotlight on ‘homemakers’.

• Participating in the ‘I am the Sun’ promotion allows these women to tell their

stories and be part of a larger narrative happening on the Sunrich page.

• The best and most creative participants will stand a chance to win branded

goodies* from Sunrich Refined Sunflower Oil.

The campaign

Campaign Targeting

• Geography: Karnataka, Kerala, Tamil Nadu.

• Gender: Women

• Age: 22 to 45

• Demographics: Married.

• Interest: Cooking

How to participate

• Tell us what you wish for this

Women’s day, on Sunrich’s

Facebook page

Facebook Cover Pic

Bedtime stories. Lunchtime tiffins.

It all revolves around you.

But today, just for a little while,

Take a minute or two, Make a Wish, or a few.

In the comments section, tell us what you wish for this Women's Day &

Win Exciting Prizes.

Reach 114496

Comments 162

Likes 1023

Shares 11

Date 6th March

Rainy days or winter nights.

Bedtime stories or fixing kites.

You make the perfect dosas, Round & round.

On this Women's Day, look what we've found!

In the comments section, tell us what you wish for this Women's Day &

Win Exciting Prizes.#HappyWomensDay #IAmTheSun

Reach 164160

Comments 141

Likes 2520

Shares 20

Date 7th March

Reach 242

Comments 1

Likes 28

Shares 3

Date 8th March

Looking forward to a beautiful future,

Full of respect, honour and opportunities for her.

Let's make a world full of love, peace and happiness together.

In the comments section, tell us what you wish for this Women's Day &

Win Exciting Prizes. #IAmTheSun #HappyWomensMonth

Reach 99008

Comments 87

Likes 643

Shares -

Date 9th March

Mother, daughter, sister and wife,

You play these roles everyday

So, take a break from your hectic life,

And tell us your greatest wish. Today’s the last day.

You certainly deserve a break and need to pamper yourself too. In the

comments section, tell us your wish & Win Exciting Prizes.

Reach 23240

Comments 18

Likes 265

Shares -

Date 11th March

You give your family nothing but the best.

Until they’re happy, you do not rest.

But today, take a moment and open up about your wishes.

You're always concerned about your family. It is time you told us about

your concerns. Tell us your wish in the comments section & Win Exciting

Prizes. #IAmTheSun #HappyWomensMonth

Reach 46064

Comments 64

Likes 609

Shares 1

Date 12th March

We are truly overwhelmed by the response.

You wished for respect, honour and opportunity;

A healthy life and security of your family. You wished for a world full of

love, peace and happiness.

Thank you for sharing all your wonderful thoughts.

We wish that you live a rich life and continue to shine. You are the

Sun. #HappyWomensMonth

Reach 141

Comments 2

Likes 9

Shares

Date 13th March

Geographic locations of the

entries

Few Contest Entries

450+ Entries

Cross promotion of #IAmTheSun campaign on Twitter

Closing the Loop10 Shortlisted winners won:

5 ltr Sunrich Refined Sunflower Oil Sunrich Branded #IAmTheSun Aprons

Winner Shares her picture

On Facebook.

Winners interacts on Sunrichpage after receiving the prize.

#IAmTheSun

Wishes fulfillment

Location Name Comment/Wish How to -

Top Priority

Chennai Mancy Michael

I just want to help the needy women who are widow nd orphan girl children I could not do big but I can surely

provide them with a good food full of love joy happiness nd peace ...

Cooking material including Sunrich oil to can be delivered which can be cooked and served by her in an NGO/ orphanage.

Geetha Rao

Me mother of 2 would like to buy a two wheeler so that I can drop them to school and go wherever I want I do

not want to depend on anyoneI couldn't get wat I wanted since a child would like to go for a makeover and look d bestWould like to achieve something in life wish I could do something and earn money for myself and my familyWant to give them good education and get them what they want because I couldn't enjoy want

my Children to enjoy Down payment of 5000/-

Shortlisted wishes for fulfillment

2nd level Priority

Bangalore Sarita Patnaik

!I wish to travel without fear. I wish to go for long walks alone on the roads without fear. I wish to see more women on roads during nights. I wish to learn baking and be able to have a kitchen with complete baking set. I wish to have a wife like my husband has one. I wish to learn swimming & driving. I wish I could spend more time with my parents. I wish to adopt two girl children ... I wish ... I wish ... I wish .... Yes, my wishes are endless & why should I not have them ... I wish, I be the reason for positives ... Thank you for allowing

us women to pen down our wishes somewhere!Fees for Driving class to be paid.

Chennai Keerthy Pramod

As a mother I wish to given healthy food for my family...I wish to become a home baker..I wish to learn ielts...I wish icould spend more with my hubby..I wish

my my children wil think'our mom s the perfect mom' n the world....I know I am vry strong women...all women's

r like that only...I wish to stop cruelty against the children n animals..if I hav the power I will take vry

strong action against child abuse..wish's r endless...happy womens day dears....

Baking book along with 2 baking dishes can be delivered.

Chennai Mary VijayakumariI wish 10 litres of sunrich oil to be there in my kitchen for to celebrate the upcoming birthday of my son Can be delivered to her.

Bangalore Kanchana GowdaWanna learn n prepare tasty dishes for my parents n

bro :-)Cooking book can be delivered as per her choice of Cuisine.

Bangalore Uthraa Prakash I wish i cud sleep the entire day without any tensions!!! Pillow can be delivered to her.

Kollam Bini Basheer

Hapy women's day to all the lovely ladies out there. I have a 10 months old cute naughty sleepless baby boy. I run and run after my son in addition to my regular house hold jobs. I really wish to have a 10 minutes break laying on my mamma's lap munching

on a packet of chips.

Toy for her son and Meal voucher for her to enjoy it with her mother.

Location Name Comment/Wish How to -

#IAmTheSun

wishes fulfillment

Thanku sooooo much for the teddy

bear.....I'm totally in love wit it n I'm damn

happy.....Thanku Sunrich team for the

lovely teddy....Will never ever forget ur gift

:-)

Happy women's day to all the lovely ladies out there.

I have a 10 months old cute naughty sleepless baby

boy. I run and run after my son in addition to my

regular house hold jobs. I really wish to have a 10

minutes break laying on my mamma's lap munching

on a packet of chips

Shortlisted participant shares images of her Son’s B’day when

asked about fulfilling her wish.

Her Wish

We have tied-up with Renault and will be fulfilling some more wishes.

Thanks!