i am not afraid of social media
DESCRIPTION
Social media and CommunicationTRANSCRIPT
I’m NOT afraid of Social
Media
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What is it? Web 2.0
• Accessible Information (web browser
/PDA/WiFi)
• Users Manage Information (waypoints
/directions)
• Users Add Value (3D visual renderings)
• Easy to Use (no instructions typically required)
• Produce refines with use
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People Are Engaged …
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CONSUMERS are in:
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We should…RUN FOR COVER?
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collaborate educate inform
A Short Review…
You should know…
Online conversations happen with or without you
& your decision to participate or not is
irrelevant. Your customers have been
empowered to discussed YOUR
brand.
Why not be a part of the conversation?
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Benefits?• Know your Audience (market research - as
people not markets segments)
• Collaborate (market testing and opinion tracking)
• Strategic Corporate Communications – helps us begin to predict potential outcomes
– Early warning radar
– Enables proactivity vs. reactivity
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Web 2.0 has empowered us to
communicate differently – and forces us to
embrace the ‘public’ in Public Relations.
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WIKI BLOG PODCAST SYNDICATE
TAGGING CROWDCASTING WORKSPACESSOCIAL
NETWORKS
BUSINESS PROCESS
AUTOMATIONSIMULATION OPTIMIZATION
SUPPLY CHAIN MANAGEMENT
COMMUNICATE
COLLABORATE
PERFORM
Web 2.0 is Solving Challenges…
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If you fail to listen, you will
never understand.
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BEGIN BY LISTENING
• To Learn What people want to know/solve/do How to improve customer service Their language The Customer’s Mood New insights that help you INNOVATE
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FOLLOWING
• Market Experts/Innovators
• Competitors
• People (not your typical markets)
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WHO TO FOLLOW?
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COMMUNICATE…
• Pervasive vs. Persuasive
• Internal Communications“All hands on deck”
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Be innovative, tenacious, creative and FEARLESS!
Our Coordinates
Tracy Annicchiarico Max FrankCommunications Manager & Vice PresidentOnline Research Specialist
[email protected]@redengine.com
www.redengine.com
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