hyunju madison shin : developing halal food market in korea
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Developing Halal Food Market in Korea
Hyunju Shin
Daesang Corp. Quality Management Division-
Regulatory Planning & Strategy Team
Daesang Corp.
• No 1. leading food manufacturing company in Korea
• Established in 1956 based on its bio-fermentation technology
• In 1973, Established PT. Miwon Indonesia in Indonesia
• Halal certified products
- 14 food products: seaweed, mayonnaise, syrups cooking oils, snacks, noodles
- 70 bio products(food additives, etc.) PT. Miwon in Surabaya, Indonesia
Global Halal Market
• Global Muslim spending on food and beverages has increased 10.8% to reach $1,292 billion in 2013
‘Halal food market is one of the fastest growing markets’
(Ref. GIER 2014-2015 REPORT)
Halal Boom in Korea
“The government will foster agriculture as an export industry so that, using free-trade agreements as a stepping stone, our farm produce can go beyond China and Southeast Asian countries to reach Halal food markets, too” (‘15.1.12, New year’s message)
◊ Korea signs MOU with UAE for Halal
“If we jointly establish a certification system and develop a menu fit for both countries, we will be able to lead the global food industry” (’15.3.5, at a press conference in Abu Dhabi)
◊ “Plans for Halal Food Industry Development and Export”(‘15.6.30)
Halal Certificate Body in Korea
• KMF(Korea Muslim Federation) - Cross-accreditation with Malaysia(JAKIM)- Cross-accreditation with Indonesia(MUI), UAE(ESMA), Singapore(MUIS) planned
• KMF certificates issued(as of July 2015) - 155 producers, 524 product items- 6 restaurants
• KMF halal logo
Korea’s Entrance into Halal Market
• 155 food companies(524 products) with the KMF halalcertificate
• 14 companies(264 products) certified by foreign bodies- Number of companies in top 10 country halal certified by MUI: Korea is ranked 5th
• Korea’s total agro-food product exports in halal market: $860 mill. in 2014 - $490 mill. as of July, 2015(0.8% ↑ compared to the same period of 2014)
Ref. HAS Int’l Training by LPPOM MUI , May 2015
Korea’s Entrance into Halal Market:Limitation
• Exported items are limited to a few items such as cooking oil, noodle, etc.- need to be expanded to other processed food products, including Korean traditional food products
Olive oil Roasted seaweed(laver) Kimchi Cooked rice Instant noodle
Challenges
• Investments in R&D - Develop ‘alcohol reduction techniques’ in Korean traditional fermented foods(sauces and pastes)
• Investments in plants- Dedicated lines and equipments etc.
• Limited cross-certification between KMF and other certificate bodies overseas- Cross-certification only with Malaysia’s JAKIM
• Consumer education and communication- halal as safe and clean foods- Non-Muslims are increasingly interested in halal food products
