hyundai redesign
TRANSCRIPT
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[Rachel Bingham]
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• Color
• Contour bias
• Mimicry
• Ockham’s razor(less is more)
• Readability
• Rule of thirds
• Similarity
• Storytelling
• Symmetry
• Three-dimensional projection
WHAT IT DOES WELL
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WHAT NEEDS IMPROVEMENT
• 80/20 Rule
• Comparison
• Mimicry
• Similarity
• Storytelling
• Veblen Effect (give it luxury)
• Highlighting
• Closure
• Mimicry
• Similarity
• Ockham's Razor
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TIME TO REDESIGN
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