hypothetical company

7/23/2019 hypothetical company

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EXOTIC INDIAN TEAS

(from the house of farmers)

Y: PAYAL AGARWAL


2/17

EXOTIC INDIAN TEAS

The best tea from the nest of Gardens andestates of Assam, EI Tea assures 100%consstenc! of aroma and "a#or$

Our Tea connosseurs taste hundreds of teas

e#er!da! to seect the &uat! of tea that's(erfect for our )end and !our Tea Cu($

EI Tea *td$ o+ers !ou bac tea, the nest &uat!-remum Green Tea, tea ba.s and Dar/een.Or.anc Tea to mae !ou hae and heart!

The Assam tea has a dstnct "a#or to t and sone of the most sorted after Indan teas n theord


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VISION & MISSIONSTATEMENT

Our VISION

To be one of themost AD2I3ED

natural beveragescompany in theworld by making abig and lastingdifference in teamarket.

Our !"OS#

$e will focus oncreating 2AGICA*)E4E3AGE2O2ENTS forconsumers% and an

eternity ofS5STINA)*EGOODNESS for ourcommunities.


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HISTORY

Shr Sureshchandra Shah, the founder of EXOTIC INDIAN TEAS, sa a dream ofben. the eadn. or.anc tea brand of the naton n 1667 and started thscom(an!$

8s 9 sons Shr 3amdas Shah and Shr :anta Shah fooed n ther father;sfootste(s b! /onn. the busness$

The! ere the rst to reco.nse the need for heather and or.anc tea, $e$ .reen

tea

The! ha#e ther tea (antaton n Assam eto o#ersee and chec the(urchase of tea at #arous centres$ *ater on e


5/17

AWARDS AND

RECOGNITION

EI won the Mother

Teresa Commendation

Award for Corporate

Citizenship

It received

National Safety

Council, Kerala

Chapter Award

!""#$ foroutstandin%

performance in

Industrial Safety

It received

&olden 'eacoc(

Innovative

'roduct )

Service Award


6/17

EXOTIC INDIAN TEAS CURRENTOPERATIONS

EI currently mar(et it*s products throu%hout India ande+port internationally in the -SA, Europe, the -K, Israel,

Australia, .apan, the Czech /epu0lic, and they are actively

see(in% to e+pand our distri0ution networ(s and pursuin%

new 0usiness relationships around the world12owever it has not esta0lished a 0rand outside Indian

mar(et1


7/17

PRODUCT OFFERING FOR

GLOBAL MARKET

Exotic Green Tea With Aloe-Vera

Exotic Green Tea With Cinnamon & Honey

Exotic Green Tea With Citrus & Spice

#&otic Natural 'reen Tea

Exotic Green Tea With Lemon & Honey

Exotic Green Tea With Ginger, int & Lemon

!lac" Tea


8/17

ENTERING NEW MARKETS AND

CHANNEL Y ECOMING GLO AL:

Target (ountry )elgium

(urrent Scnerio *

# "anks +,,th in tea consumption in world.

# !nder Non-lcoholic beverages% tea covers around /,0 market.

# No big competitor e&cept !nilever )elgium selling its 1ipton)rand.

# Today 2ealth and wellness is a prevalent trend over there.

# Tea has become a favoured drink among 3O!T2 as well as

!rban opulation.# Tea market is ma4orly unorganised in )#1'I!5% thereby

ma4ority of the sale made in form of !npackaged tea.


9/17

# !nilever )elgium value share increased in 6,+7 to reach680. Therefore it shows there is potential for growth in)#1'I!5

# The '9 of )elgium is e&pected to grow more briskly

than it did during 6,,+-6,+6 and reach an estimated :/;;billion by 6,+


10/17

SWOT

1ITON '"##N T# )3!NI1#V#" $#11 #ST)1IS2#9)"N9

(O==##

'"#T#" NTIO>I9NT"OT#(TION

T# S1#S IN("#S#9 )3 6,0 IN6,+7

IN("#SIN' 2#1T2 $"#N#SS

9I==I(!1T TO (2N'#

"#=#"#N(# 1I5IT#9 #>#"I#N(#

+ST5OV#"S 9VNT'#

=#$ (O5#TITO"S !NT#9 5"?#T 2!'# OT#NTI1 (!1T!"1 2#"IT'# O= IN9I

ST$E%GTHS WEA%ESS

TH$EATS'(('$T)%*T*ES


11/17

STRATEGY TO CAPTURE THEMARKET

Ac&urn. 2das ?ood *td a oca(a!er n the tea maret$

+ ias .oo currently has +/0 o1mar"et share in tea

2 *t is a omestic small si3e

manu1acturing hu4 more o1 ealing

into unpac"age tea

%e5 name6 EXTOIC 2IDAS *td$


12/17

A?TE3 AC@5ISITION

1$ Snce a ma/ort! maret s co#ered b!un(aca.ed tea$ e are (annn. to co#er ama/or maret b! shftn. the current (ractcesto -aca.ed tea$

The (aca.ed one ha#e se#era merts B! More of H"#$e%e a% 'resh%ess

! Aare%ess amo%# *o%sumer +" me%t$o%$%# the+e%e,ts of #ree% tea o% $ts -a*.a#$%#

- /" me%t$o%$%# $0ere%t a"s a% te*h%$1ue of*o%sum-t$o% $% a sma22 +oo.2et $%*reas$%# *o%sumer+ase

-The +oo.2et $22 a2so *o%ta$% a sma22 h$stor" a+out teahe%*e eu*at$%# the *o%sumer


13/17

9$ Entern. nto a.reementth the rehabtatonCentre's of the countr!$

There0y havin% a tie up to use and recommend our products

such as

a$ &reen Tea or 0$ 2er0al Tea which will 0e processed

followin% the '/ACTICE 34 A5-/6E7A1

-se of various 2er0s, 'lants and spices will 0e made such

as 8 i$ 9asil ii$ Cardamom iii$ 'epper iv$ Mint v$ &in%er

vi$ :emon and various other1

T"'#T (#NT"#S# '"##N 2O!S#

# SINT @!9# "#T"#TS

# S!N"IS# 2O!S#

# T"NA!I1 N9 A!#ST

# '#NSIS )#2VIO"1 S#"VI(#S

# 'I1N# (#NT"#


14/17

RAND

AM ASSADOR

5"O!N# =#11INI

Maroua%e 'e22a$%$!/a..$ou$$s a /e2#$a% -rofess$o%a2foot+a22er


15/17

BEING HEALTHY

NEVER GOES OUT OF

STYLE

=or those pearly whites

?eep those inches tucked away

ntio&idants keeps you healthy kickstart to your day

pour votre propretB C lDintBrieur


16/17

OTHER PROMOTIONAL

STRATEGIES

SPORTS CAMPAIGN

SEMINARS ON HEA3THY 3I'EIN CO33EGES AN4 SCHOO3S


17/17

THANK

YOU

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