hyperlocal websites: secrets to building seo and attracting more leads
DESCRIPTION
Presented at Keller Williams Family Reunion 2014TRANSCRIPT
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Hyperlocal websites:
Secrets to building SEO and attracting more
leads
With Lori Ballen
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HyperlocalInformation oriented around a well defined community
with it’s primary focus directed on its residents
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What does the Local Consumer Care About?
• Home Values and Real Estate News• School Zoning Information, Schedules• Construction, anything that could Affect
quality of living• Local Businesses• Special Events• Homeowners Association Topics• Anything in Local News
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First StepBuild a Hyperlocal website/blog site that
combines content and capture.
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A Hyperlocal Website Should focus on Content and
CaptivationProperty Listings
Market Statistics
Community Pages
Neighborhood News
Social Media Integration
Items of Value
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Use CONTENT to CAPTIVATE:Offer Items of value in exchange for contact
informationHome Values and Property Listings
Homeowner Tips, Articles and Reports
Small Gifts for Around The House (batteries for smoke detectors, seeds for planting. Cost Item)
Neighborhood News Subscriptions
School Schedules
Personalized Keep Items such as fridge calendars, notepads, pens etc. (cost item)
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BLOGGING LOCALFeature a Local Business
Attend any event or location in the community, take pictures, video etc. and write about it.
Use your Market Insider to create beautiful blog style monthly market reports with links back to your website
Promote local Listings and Open Houses
Feature subdivisions and Community Information
Anything Newsworthy
Timely Discussions: Back to school, holidays, summer camps
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Video Market Stats
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Use your Inventory
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Create and Use Hyperlocal Campaigns
Email with custom, Hyperlocal content. Think VALUE, not spring cleaning tips
Social Media Touches
Direct Mail: Anything that arrives in the mailbox or on the doorstep
Personal Touches: Birthdays, Holidays, Anniversaries
Annual Events
Calls and Pop By’s
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Build an Audience
Run Facebook campaigns for free lists of homes in the area.
Free Market Report
And Home Values.
Create a Facebook community-centric Business page
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Be SEEN and be HEARD Social Media
Newspapers, Magazines, Coupon Mailer
Postcards, Newsletters, and other direct mail
City Guides (on and offline)
Radio and TV
Local Sporting and Special Event Sponsorships
Open Houses
Mobile Marketing
Vehicle Wrapping