hyperlocal or hype (and local)?

The Location Business Summit, Amsterdam, April 2010 Hyperlocal or Hype (and Local)?

Gary Gale, Yahoo! Geo Technologies

2 KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/

3 Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/

Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/

this talk is brought to you …

boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/

… by the number 3

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/

… by the letter w

Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/

… by the word local (hyper and micro)

… and by a theory

Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

warning: may contain references to checking in, foursquare and monty python

Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/

Rich Anderson on Flickr : http://www.flickr.com/photos/memestate/3159343310/

Boson Nova on Flickr : http://www.flickr.com/photos/bosonnova/3250298799/

a (mercifully brief) history of location

Newsbie Pix on Flickr : http://www.flickr.com/photos/newsbiepix/4235304729/

??? bc - smoke signals

ohad* on Flickr : http://www.flickr.com/photos/ohadby/4119933035/

3200 bc – celestial navigation

Adelaide Archivist on Flickr : http://www.flickr.com/photos/adelaide_archivist/3172908079/

1000 bc – homing pigeons

Sebastian Niedlicj (Grabthar) on Flickr : http://www.flickr.com/photos/42311564@N00/2292118012/

1100 bc – magnetic compass

elefthis1 on Flickr : http://www.flickr.com/photos/61288890@N00/2141540887/

1300 – mappa mundi

normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/

circa 1600

caveman on Flickr : http://www.flickr.com/photos/caveman_92223/3185534518/

Changua Coast Conservation Action on Flickr : http://www.flickr.com/photos/waders/3177090710/

perpetualplum on Flickr : http://www.flickr.com/photos/perpetualplum/2866054138/

Happychopper on Flickr : http://www.flickr.com/photos/happychopper/345096825/

1900 – radio triangulation

John_Dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/

1960 - gps

2Tales on Flickr : http://www.flickr.com/photos/stigster/3761714132/

1990 – portable gps

stevegarfield on Flickr : http://www.flickr.com//stevegarfield/1270723762//photos

2000 – smart phone

26

2009 – LBS apps

a theory

Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

“you may well ask, chris, what is my theory?”

Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/

Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/

caution, may contain hype

dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/358317620/

pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/

“what is it for and why would anyone use it?” @aaronofmontreal

“no, no, don’t tell me. I’m keen to guess”

nep on Flickr : http://www.flickr.com/photos/nep/1812127513/

entities & events located in a well defined, community scale, area

Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/

intended for consumption by residents/visitors to that area

splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/

created by a resident or visitor to that area

cafemam on Flickr : http://www.flickr.com/photos/cafemama/89466943/

(hyperlocal) recipes

oknovokght on Flickr : http://www.flickr.com/photos/oknovokght/350327292/

(matching) recipe

D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/

content

40 hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/

intent

41 National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/

users

ToastyKen on Flickr : http://www.flickr.com/photos/toasty/1540997910/

(geo location) recipe

parsing & tagging

szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

intent

pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/

(user) location

smileygeekgirl on Flickr : http://www.flickr.com/photos/smileygeekgirl/4543415757/

Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

(user location) recipe

47 Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/

ip

48 John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/

gps

49 Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/

a-gps

50 Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/

cell tower

51 Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/

wifi access point

“I am here”

53

hyperlocal genera

Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/

“classic” hyperlocal

allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/

http://twitter.com/andrewl/status/12707183405

“corporate” hyperlocal

annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/

Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/

“social” hyperlocal

6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/

(hyperlocal) granularity

mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/

local – county level

hyperlocal – city or neighbourhood level

microlocal – block level

Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/

elephant in the room?

ebatty on Flickr : http://www.flickr.com/photos/ebatty/17436209/

elephants

morberg on Flickr : http://www.flickr.com/photos/morberg/4011852944/

(hyperlocal) matching

71 Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/

inventory?

72 Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/

ip

Gare & Kitty on Flickr : http://www.flickr.com/photos/gareandkitty/276471187/

(hyperlocal) accuracy

Dennis from Atlanta on Flickr : http://www.flickr.com/photos/dennis_matheson/3647166332/

(hyperlocal) fakery

krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

khowaga1 on Flickr : http://www.flickr.com/photos/khowaga/2895672352/

your place is not my place

ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/

(geo) babel

Jennoit on Flickr : http://www.flickr.com/photos/benandjenn/2419628201/

you think we’re talking about the same thing; we’re not

geoffeg on Flickr : http://www.flickr.com/photos/geoffeg/175558343/

svenwerk on Flickr : http://www.flickr.com/photos/svenwerk/858381180/

social

TomStardust on Flickr : http://www.flickr.com/photos/tomstardust/2502329753/

crowd sourced

Arenamontanus on Flickr : http://www.flickr.com/photos/arenamontanus/3440683691/

search

RafeB on Flickr : http://www.flickr.com/photos/rafeblandford/4049042485/

corporate

farouk_taj on Flickr : http://www.flickr.com/photos/farouqtaj/3684856851/

official

Stefan on Flickr : http://www.flickr.com/photos/st3f4n/4085958000/

aggregator

ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/

(geo) babel

and finally

UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/

putting stuff into (geo) boxes

aka*kirara on Flickr : http://www.flickr.com/photos/akakirara/2892007034/


the three w’s (of geo)


#1 - where

normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/


#2 - when

julesjulesjules m on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/

wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/


#3 - what

Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/

dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/398881239/

David Wulff on Flickr : http://www.flickr.com/photos/dwulff/24268830/

Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/

bobcatrock on Flickr : http://www.flickr.com/photos/bobcatrock/2230710307/

psd on Flickr : http://www.flickr.com/photos/psd/164189482/


#1 - where


#2 - when


#3 - what

not taking notes?

selva on Flickr : http://www.flickr.com/photos/selva/24604141/

The Location Business Summit, Amsterdam, April 2010 Hyperlocal or Hype (and Local)?

Gary Gale, Yahoo! Geo Technologies

http://slideshare.net/vicchi

thanks for listening

Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

t: @vicchi b: www.vicchi.org w: www.garygale.com

hyperlocal or hype (and local)?

Documents

leventhal map center

location business summit

leo reynolds

gary gale

bharath kishore

april 2010 hyperlocal

geo technologies

location