hyper island × tesco: new market space
DESCRIPTION
TESCO SmartMove is an eco-system facilitating home energy management with a twist. On household electrical outlets and appliances, it connects affordable wifi-sensors to talk to a social platform.TRANSCRIPT
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TESCO’s New Market SpaceBy the Pyjama Party: Lara, Robin, Mia, Claudia, Andres
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Let’s start with my friend Sara
Perfect boyfriend
Deals
Everything green
Green petitions
Vegetarian
Updated about green energy
Tips to optimize energy
Unnecessary advices
Cooking
Kittens
Vegetarian
Pushes me to get up in the middle of the night to turn the router off...
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Time to compare
Tangible advantage
Difficult to compare
Automated
Ridiculous saving tips
Wasting my energy
I obviously would like to be like herBut most of the time I feel like this...
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TESCO can help towards that outcome
OPTIMIZE HOUSEHOLD RESOURCES
MAXIMIZE QUALITY of LIFE
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Reshaping the User Experience
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From
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From
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To
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Defeating Sara
SMART MOVE
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TESCO SmartMove
SmartMove Platform
TESCO
+ +
SmartMove Sensors
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Pre: Synched bills SmartMove Platform
Eliminated Waste• Waste of time • Many bills to manage• Time to enter
expenses• Different bills and
accounts• Tips differ
Added customer value• Do more good with
less work• Smarter energy
choices
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Eliminated Waste• Set up• No foreseeable goal• Expensive
Added customer value• Compatible with
old appliances• Affordable• Tangible, precise goal• Visible, actionable• Seeing increase in
quality of life in action
During: SmartMove sensors in action
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Eliminated Waste• Set up• No foreseeable goal• Expensive
Added customer value• Compatible with
old appliances• Affordable• Tangible, precise goal• Visible, actionable• Seeing increase in
quality of life in action
During: SmartMove sensors in action
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Eliminated Waste• Different bills• Difficult life decisions• Expensive upgrades
Added customer value• Future consumption
predictions• Remote tracking• SmartMove house
index• Informed choices• Educating• Motivation
Post – facilitate evaluation & maintenance
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Eliminated Waste• Different bills• Difficult life decisions• Expensive upgrades
Added customer value• Future consumption
predictions• Remote tracking• SmartMove house
index• Informed choices• Educating• Motivation
Post – facilitate evaluation & maintenance
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SmartMove Sensors
TESCO SmartMove
Beat Sara!TESCO
+ =+
SmartMove Platform
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Business Case for TESCO
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Why is SmartMove strategic for TESCO?
Experienced in using automated data collection software to:• Market products based on shopping
choices. • Improve operational efficiencies• Create new-business opportunities by
diversifiying new markets (mobiles, financial services)
Has been using Big Data since 2006 to:• Improve supply change• Inventory management systems• Tesco’s new supply chain optimization
program helped SAVING up to 16 MILLION pounds anually.
Tesco is already an expert in Big Data Analytics
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Predictable Data
Historical Buying Data Expected temperature trends
Customer shopping habits based on context
+
• Predict what customers will want to buy in a specific area/time of year & stock accordingly
• 97% chances that customers will find what they want in stores compared to competitors
=
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Predictable Data
By tracking customers energy habits, TESCO can give accurate recommendations and predictions about when and how they can use energy in an effective way.
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Edimax +Rasberry Pi
Strategic Partners
Energyproviders
Smart appliancecompanies
TESCO’scompetencies
+ + +
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Edimax & Rasberry Pi
Low user entry costCompared to
Nest$249 / unit$119 / installation
Wemo$49 / switch
Ultra affordable network solutions
Edimax$11 per Wifi adaptor$25 per rasberry pi
$110 / 10 switches$36 / sensor plug
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RevenueStream
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What may we enter?
Time
Industries
ENERGY COMPANIES
SMART APPLIANCES
FINANCIAL PLANNERS
ENERGY CONSULTING
SMART HOMES
REAL ESTATE
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Behavioural experiment
• Neighbors were told to turn off their air conditioning and turn on their fans to save $50/month during the summer.
• Different people were told different messages
• Only the last group turned off the air conditioner
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What about your perfect neighbour?The human component ensures that our solution will work
Individuals are motivated much more by their perceptions of what other people do and find acceptable than they are by other factors such as saving money or conserve resources
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Customer Value• TESCO enters the home space to help with better energy consumption behaviour
using data to track, predict and recommend• We can really enter other markets once customers trust us• Simplified bill and payments • Smart energy choices• Automate all the tracking, optimisation and reduce energy spending• Affordable energy monitoring service• Easily adapt normal appliances • Better energy consumption behaviour• Visible and actionable recommendations that lead to better quality of life
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Thank You
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Questions?