hydrorider global brand guidelines
DESCRIPTION
TRANSCRIPT
creative direction for the new logo and brand
essence
GLOBAL BRANDGUIDELINES
Friday, May 23, 14
OUR BRAND MISSION
INSPIRE DESIRE FOR A HEALTHIER/ HAPPIER LIFE.
EDUCATE ON THE BENEFITS OF HEALTHY TRAINING WTH AQUATIC FITNESS.
DEMONSTRATE THE SUPERIORITY OF OUR PRODUCTS.
CREATE A SPACE AND BUILD A COMMUNITY OF FOLLOWERS SEEKING BETTER FOR THEIR LIVES.
CELEBRATE THE ACHIEVEMENTS OF OUR FANS.
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HOW WE ACT AND SPEAK
POSITIVE: WITH BELIEF IN THE PROCESS AND THE PURPOSE.
SUPPORTIVE: ALWAYS PUTTING THE HEALTH OF OUR CLIENTS FIRST.
HONEST: SHARING FACTS THAT THE PUBLIC HAS A RIGHT TO HEAR.
CLASSY. NEVER SPEAKING POORLY OF OTHER METHODS / BRANDS.
CONFIDENT. FROM THE VOICE OF THE #1 LEADER IN AQUATIC FITNESS.
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OUR NEW LOGOrevitalizing our brand
and our look
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HYDRORIDER
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HYDRORIDERLEADING THE NEW AQUATIC FITNESS MOVEMENT
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HOW TO USE THE LOGO
HYDRORIDER
‘H’ ALONE LOGOTYPEWITH TAGLINE
HYDRORIDERLEADING THE NEW AQUATIC FITNESS MOVEMENT
LOGO + NAME
WHEN:
APPAREL
ICONS
SHORT FORM ADVERTISING
SOCIAL MEDIA
WHEN:
ADVERTISING
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IRAN ENGLAND
USA KOREA
ITALY
SPAIN
USE BY COUNTRY
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SEOUL LONDON ROMA
REGIONAL
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COLORS
PANTONE #41C7F4
PANTONE #556E84
PANTONE #ACB9C1
primary
PANTONE #285299
PANTONE #183358
secondary accent
PANTONE #EEB15F
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FONT
HELVETICA
HEADLINE: stroke 3 ptBODYCOPY: stroke .75
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RENEW YOUR BODY.AND YOUR SOUL.
IMAGERY & EXAMPLES
Friday, May 23, 14
IMAGERY & EXAMPLES
Friday, May 23, 14
IMAGERY & EXAMPLES
Friday, May 23, 14
IMAGERY & EXAMPLES
Friday, May 23, 14
QUESTIONS?
we’d love to hear from you, to see your creative work,
and to help you make it great.
IDEAS?
Friday, May 23, 14